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University Degree: Paper-based media studies
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In this critical analysis I aim to identify and examine how the Benetton Group (BG) capitalise on their image using the concept of racial integration, as well as cultural, social and ethical approaches to equal opportunities and human rights through thei
This is when the United Colors of Benetton slogan was created as 'the 'united' colors of its sweaters soon became a metaphor for the united skin tones of the youth from many different countries for whom the sweaters were designed' (Benetton Group 2010). The concept was so strong that it became the trademark and Benetton slowly stopped using the clothes as their main focus and started concentrating on social issues and they used their website as a vehicle for doing this.
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The purpose of this paper is to illustrate that Chomskys claim that the mass-media rely on official government and corporate sources out of economic necessity is weak and no longer valid in present-day; this weakness does not necessarily result in the
Within the first chapter of the book Manufacturing Consent, Chomsky introduces the 'Propaganda Model', a model that is used to describe "the forces that cause the mass-media to play propaganda role, the processes whereby they mobilize bias, and the patterns of news choices that ensue" (p. xii). The propaganda model is comprised of five successive filters that raw material news must pass through before print. These filters follow the effects that money and power have on filtering out news stories that are publishable and how they contribute to marginalizing dissent while allowing government and private corporations to publish news in their personal interest.
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A young girl that I spoke to, I had asked what she did for fun and she quickly replied by telling me that she only had enough free time to have fun during their summer vacations because she spends every extra hour of her time studying for school. She then continued to tell me about how China was so populated that being accepted into a college was near impossible and that practically everyone gets straight A's because of the high competition with all the other students her age in Beijing.
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another by sense; Intentionality - the message has to be conveyed deliberately and consciously; Acceptability - indicates that the communicative product needs to be satisfactory in that the audience approves it; Informativeness - some new information has to be included in the discourse; Situationality - circumstances in which the remark is made are important; Intertextuality - reference to the world outside the text or the interpreters' schemata. Nowadays, however, not all of the above mentioned criteria are perceived as equally important in discourse studies, therefore some of them are valid only in certain methods of the research.
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I believe that it is extremely important that women of all shapes, sizes, and ethnicities be aware that the unrealistic images of beauty are merely "eye candy" with the sole purpose of attracting an audience. Advertisements try to offer us a unique opportunity to study their construction of beauty because our culture glorifies the very idea the "beautiful ideal", thereby, creating an exemplary female prototype. Through advertisements, both print and commercial, women have long been represented in a problematic and often deplorable fashion.
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These significant social changes led to mass democracy, and therein, a need for a larger number of voters to be informed. It seems that there was a responsibility, felt by those who could, to inform the voter; government should be based upon public opinion, so "the world would be better managed if the sum of general knowledge and understanding were greater" (Matheson, 1933:87). This illustrates the view taken by those running and working for the BBC around the time of its reincarnation to a corporation.
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First, the title immediately announces that the magazine is among the genres of teenage magazines. The 19 seems to represent that the magazine is aimed at 19 year olds or at least teenagers within that age range who may think they are as mature as a 19 year old. As the title boldly stands in the top left-hand corner in a girlish bright hot pink colour, the eyes are initially drawn to towards this and in using the Kress and Leeuwen's theory of layout this gives the magazine a sense of idealism, suggesting that the reader should aspire to attain the life and image referred to within the pages (Bell 1997).
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What are the strengths and weaknesses of the five main advertising media? Explain why Internet advertising differs from the other advertising media.
(2009, p: 91) Newspapers and magazines can be regarded as the most common two advertising media of print. There are two types of the advertising media of print is display advertising. The most significant advantage of print advertising is the wide range and big size of the readership because of the lower cost made the mass production of the print advertising compare with other advertising media. In addition, as once the advertisement has been designed; it can be copy millions of times on the paper and being published for a long time. Thus, the low cost of production of print advertising also contribute to another two advantages of quality reproduction and longevity of print advertising.
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Investigate the Guardian and the Mirror in terms of their news agendas, and the type of news they value as important.
These factors include Continuity, Unexpectedness and Consonance for example. Many of these factors can overlap each other. These factors will be explained more clearly in the main section of the essay. A similar set of values from Harcup and O'Neill's (2001) research into what is newsworthy will also be used. They revisited Galtung and Ruge's newsworthy factors and updated them with factors of their own. They used Galtung and Ruges' research as a starting point to view news stories and created a more contemporary set of criteria. These factors are rather similar to those of Galtung and Ruge's conducted years before.
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(Obenzinger, 119). While America in that time still contended with the aftermath of the war, they became a rising industrialized country and the aspirations to travel grew. In this time, also known as the Gilded Age, the United States had very strong growth in the economy and population. Because of the second industrial revolution the American manufacturing industry surpassed Britain and they developed as an international superpower. In short, this was the development of America as the New World (The History place).
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(Adam K & Armstrong D, 2008) After reviewing the media on bling and the website the demographic profile for bling would be 20 - 35 year old female with a high level of disposable income. Those with disposable incomes are looking to increase their social status within the community. Psychographic In psychographic segmentation, buyers are divided into different groups based on their socioeconomic status, lifestyle and personality. (Adam K & Armstrong D, 2008) In accordance with bling, the socioeconomic status of a typical customer would be a high disposable income earner.
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Representation is a construction of reality, not a mirror image. The media has the power through selection and reinforcement to give portrayals of groups and subcultures in society. To examine the causes and consequences of media stereotyping, I will look specifically at the representation of two different social groups in the media - young black males and lesbians. I will discuss the connotations attached to each group drawing from various examples from the media. University lecturers Larry Gross and George Gerbner argue that the media participate in the "symbolic annihilation" of gays and lesbians by negatively stereotyping them (often restricting
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This is very relevant to Cultural Studies as it concerns representation within society and identity and presents the issue of whether it is the biological attributes of sex that defines the individual as male or female or the cultural influences of society and gender. Definitions and ideas of gender and sex and what it is to be a man or a woman, like identity and nationality, is unstable and ever-changing. Cultural Studies is concerned with the topic as it is constantly being re-shaped and culturally constructed by ideas of social identity and nationality with Barker commenting that 'what is means to be gendered remains a cultural question' (Barker, C.
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One's culture is ingrained at birth and throughout one's journey into adulthood, and is what helps form one's identity. Identity is not only affected by culture, but also depends on one's physical traits and political, economic and social views. Developing one's identity is important because it is a way of organizing one's values, feelings and attitudes. People of different cultures will most likely vary in all of the aforementioned categories and will have very different identities, which leads to radically different points of views. Thus, two people of different cultures may attach different subtext and meaning to the same object or idea.
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What is 'myth'? In addition to the usual meanings of folklore, legends and superstitions, 'myth' has gained several other connotations in modern theory. In particular, Barthes states that myth is the result of ideology - it is a socially and historically determined idea which has gained the status of accepted truth. Barthes' most widely read book, Mythologies, is a collection of 54 feature articles written by Barthes between 1954-1956 for Les Lettres Nouvelles entitled 'Mythologies du Mois', with the addition of a closing essay called 'Le Mythe, Aujourd'hui'.
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Moreover, according to Habermas (1989) the Identification of the interests of the rising bourgeoisie with the general 'public interest' in the eighteenth century was to the extent that challenging the ancient regime really was in the general interest of society. In the nineteenth century the commercially oriented, advertising-funded mass circulation press drove out radical newspapers and drastically narrowed the range of what was included in the 'marketplace of ideas' (Curran and Seaton, 2003). Objectivity was associated as a core professional ethic of journalism after the collaborative and mannered efforts during First World Was to manage an explosive public. Allan (1997)
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3.0 Concept of Justice The concept of social justice is best understood as forming one part of the broader concept of justice in general. To comprehend it properly, it should begin by looking at justice as a whole, and then attempt to mark off that division of justice which we called as social justice. (David Miller, 1976) Social justice, on the other hand, concerns the distribution of benefits and burdens throughout a society, as it results from the major social institutions - property systems, public organizations, etc.
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As in textual analysis, there is no absolutely accurate or wrong answer. The readers based on the cultural background, general understanding of the crisis or social background reflects the text at their ideological understanding. The news publisher as in this case, Al Jazeera and CNN both have their own aspects of presenting the news. Based on the Critical, Political and Economical factors later discussed. The Medium used is also a vital thing which also affects the delivery and understandability of the text. Video by Al Jazeera and written news by CNN is having its own ways of conveying the text.
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Bunker Hill Marshall Islands Campaign, 1944 by W. Eugene Smith. Figure 1: Normandy. Omaha Beach, The first waveof American Troops at Dawn. June 6th, 1944 by Robert Capa. Figure 3: The Girl in the Picture, 1972. by Nick Ut. mentioned: "There's no standard way of approaching a story. We have to evoke a situation, a truth. This is the poetry of life's reality." Its undeniable the importance and unique power of still images already seen in photojournalism witch is and has been an important if not essential in the way we see the world particularly in wars, for instance the photos of Robert Capa (fig.1)
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They could afford to spend more on leisure. The growth of the national press in Britain during the twentieth century was parallel to what was occurring in society. During the twentieth century, government realised that people needed more leisure time. Working hours were reduced and people were starting to get paid better. With more money and time, people bought more newspapers and magazines contributing to the national press' growth. Before working hours were reduced it was the Sunday papers that had the most readers. Sunday was the day of rest for most people meaning they had more time to go out and read newspapers.
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This is a reflective writing consisting of the how the material from the course informed or annotated is helpful. In writing an assignment I always start with planning the whole layout and write the key points to elaborate later. I do find a bit difficulty to connect the ideas which have come across but I want my assignment to be very organised and presentable. I very well know what has to be written but putting them down in words becomes a task for me. In writing an assignment I often start out full of ideas and methods of analysis about the topic or issue at hand (Creme and Lea 2003).
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Internet provides us with lot of information on one particular topic and also saves time. No matter what the age or the circumstance would be it is very necessary for people to communicate with each other. Communication is a prerequisite for each activity. However, when considering newer automated communication systems, the factor of access to new media becomes very important. Recent work demonstrates that today's generation of older adults lag far behind their younger counterparts, particularly with respect to the adoption of computer technology and the Internet. So the internet is considered to be the fastest and the easiest mode of communication from which one can email, make new friends all across the globe, download ,share views, pictures ,blogs, ideas and much more.
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All the information is constantly updated and it is not only journalists who supply it, indeed members of the public contact the media directly with breaking news and eyewitness accounts (bbc.co.uk). Newspaper journalists come in many guises; it employs staff reporters whom are relied upon to provide the paper with its main news content. They are usually general reporters, who the editor of the paper assigns stories to cover and are generally required to investigate and or check facts (Harris & Spark, 1996).
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The press is allowed full access to Parliament and Governmental operations are commented on in daily news reports. Britain however, has no written constitution and freedom of the press exists here by consensus only (Belsley & Chadwick, 2006). Frost (2007) argues that it is important, if Britain is to remain a democratic society, to have a free press. He explains the view of John Stuart Mill, who makes a case for the public having information on how the country is run as being a requirement for any citizen to make their own political choices, for example: which party/ politician to support or oppose.
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Another way the internet is harmful for children is through the sites they visit, e.g. young teenage boys could access porn sites easily by using search engines such as Google. These sites then could add pop us to computers which will harm the computers CPU. Children could also visit sites that allow them to download for free. From a child's eyes this is great because they don't have to spend money on DVDs or cd's but what they don't know is where there getting these files from.
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