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University Degree: Paper-based media studies

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  1. In this critical analysis I aim to identify and examine how the Benetton Group (BG) capitalise on their image using the concept of racial integration, as well as cultural, social and ethical approaches to equal opportunities and human rights through thei

    This is when the United Colors of Benetton slogan was created as 'the 'united' colors of its sweaters soon became a metaphor for the united skin tones of the youth from many different countries for whom the sweaters were designed' (Benetton Group 2010). The concept was so strong that it became the trademark and Benetton slowly stopped using the clothes as their main focus and started concentrating on social issues and they used their website as a vehicle for doing this.

    • Word count: 1140
  2. The purpose of this paper is to illustrate that Chomskys claim that the mass-media rely on official government and corporate sources out of economic necessity is weak and no longer valid in present-day; this weakness does not necessarily result in the

    Within the first chapter of the book Manufacturing Consent, Chomsky introduces the 'Propaganda Model', a model that is used to describe "the forces that cause the mass-media to play propaganda role, the processes whereby they mobilize bias, and the patterns of news choices that ensue" (p. xii). The propaganda model is comprised of five successive filters that raw material news must pass through before print. These filters follow the effects that money and power have on filtering out news stories that are publishable and how they contribute to marginalizing dissent while allowing government and private corporations to publish news in their personal interest.

    • Word count: 1526
  3. Culture Shock

    A young girl that I spoke to, I had asked what she did for fun and she quickly replied by telling me that she only had enough free time to have fun during their summer vacations because she spends every extra hour of her time studying for school. She then continued to tell me about how China was so populated that being accepted into a college was near impossible and that practically everyone gets straight A's because of the high competition with all the other students her age in Beijing.

    • Word count: 1442
  4. Critical Discourse Analysis

    another by sense; Intentionality - the message has to be conveyed deliberately and consciously; Acceptability - indicates that the communicative product needs to be satisfactory in that the audience approves it; Informativeness - some new information has to be included in the discourse; Situationality - circumstances in which the remark is made are important; Intertextuality - reference to the world outside the text or the interpreters' schemata. Nowadays, however, not all of the above mentioned criteria are perceived as equally important in discourse studies, therefore some of them are valid only in certain methods of the research.

    • Word count: 1509
  5. Media Criticism Assignment: Sexism in Advertisements

    I believe that it is extremely important that women of all shapes, sizes, and ethnicities be aware that the unrealistic images of beauty are merely "eye candy" with the sole purpose of attracting an audience. Advertisements try to offer us a unique opportunity to study their construction of beauty because our culture glorifies the very idea the "beautiful ideal", thereby, creating an exemplary female prototype. Through advertisements, both print and commercial, women have long been represented in a problematic and often deplorable fashion.

    • Word count: 1769
  6. What caused the British media to become more independent of governement?

    These significant social changes led to mass democracy, and therein, a need for a larger number of voters to be informed. It seems that there was a responsibility, felt by those who could, to inform the voter; government should be based upon public opinion, so "the world would be better managed if the sum of general knowledge and understanding were greater" (Matheson, 1933:87). This illustrates the view taken by those running and working for the BBC around the time of its reincarnation to a corporation.

    • Word count: 1555
  7. Semiotic Analysis of Advertisements

    First, the title immediately announces that the magazine is among the genres of teenage magazines. The 19 seems to represent that the magazine is aimed at 19 year olds or at least teenagers within that age range who may think they are as mature as a 19 year old. As the title boldly stands in the top left-hand corner in a girlish bright hot pink colour, the eyes are initially drawn to towards this and in using the Kress and Leeuwen's theory of layout this gives the magazine a sense of idealism, suggesting that the reader should aspire to attain the life and image referred to within the pages (Bell 1997).

    • Word count: 1678
  8. What are the strengths and weaknesses of the five main advertising media? Explain why Internet advertising differs from the other advertising media.

    (2009, p: 91) Newspapers and magazines can be regarded as the most common two advertising media of print. There are two types of the advertising media of print is display advertising. The most significant advantage of print advertising is the wide range and big size of the readership because of the lower cost made the mass production of the print advertising compare with other advertising media. In addition, as once the advertisement has been designed; it can be copy millions of times on the paper and being published for a long time. Thus, the low cost of production of print advertising also contribute to another two advantages of quality reproduction and longevity of print advertising.

    • Word count: 1677
  9. Investigate the Guardian and the Mirror in terms of their news agendas, and the type of news they value as important.

    These factors include Continuity, Unexpectedness and Consonance for example. Many of these factors can overlap each other. These factors will be explained more clearly in the main section of the essay. A similar set of values from Harcup and O'Neill's (2001) research into what is newsworthy will also be used. They revisited Galtung and Ruge's newsworthy factors and updated them with factors of their own. They used Galtung and Ruges' research as a starting point to view news stories and created a more contemporary set of criteria. These factors are rather similar to those of Galtung and Ruge's conducted years before.

    • Word count: 1795
  10. Innocents Abroad

    (Obenzinger, 119). While America in that time still contended with the aftermath of the war, they became a rising industrialized country and the aspirations to travel grew. In this time, also known as the Gilded Age, the United States had very strong growth in the economy and population. Because of the second industrial revolution the American manufacturing industry surpassed Britain and they developed as an international superpower. In short, this was the development of America as the New World (The History place).

    • Word count: 1413
  11. Marketing Bling H20

    (Adam K & Armstrong D, 2008) After reviewing the media on bling and the website the demographic profile for bling would be 20 - 35 year old female with a high level of disposable income. Those with disposable incomes are looking to increase their social status within the community. Psychographic In psychographic segmentation, buyers are divided into different groups based on their socioeconomic status, lifestyle and personality. (Adam K & Armstrong D, 2008) In accordance with bling, the socioeconomic status of a typical customer would be a high disposable income earner.

    • Word count: 1400
  12. Free essay

    Sterotypes in the media

    Representation is a construction of reality, not a mirror image. The media has the power through selection and reinforcement to give portrayals of groups and subcultures in society. To examine the causes and consequences of media stereotyping, I will look specifically at the representation of two different social groups in the media - young black males and lesbians. I will discuss the connotations attached to each group drawing from various examples from the media. University lecturers Larry Gross and George Gerbner argue that the media participate in the "symbolic annihilation" of gays and lesbians by negatively stereotyping them (often restricting

    • Word count: 1590
  13. Gender & Sex: Cultural Studies

    This is very relevant to Cultural Studies as it concerns representation within society and identity and presents the issue of whether it is the biological attributes of sex that defines the individual as male or female or the cultural influences of society and gender. Definitions and ideas of gender and sex and what it is to be a man or a woman, like identity and nationality, is unstable and ever-changing. Cultural Studies is concerned with the topic as it is constantly being re-shaped and culturally constructed by ideas of social identity and nationality with Barker commenting that 'what is means to be gendered remains a cultural question' (Barker, C.

    • Word count: 1434
  14. HSBCs use of Intercultural Communications

    One's culture is ingrained at birth and throughout one's journey into adulthood, and is what helps form one's identity. Identity is not only affected by culture, but also depends on one's physical traits and political, economic and social views. Developing one's identity is important because it is a way of organizing one's values, feelings and attitudes. People of different cultures will most likely vary in all of the aforementioned categories and will have very different identities, which leads to radically different points of views. Thus, two people of different cultures may attach different subtext and meaning to the same object or idea.

    • Word count: 1761
  15. What has Roland Barthes' idea of myth contributed to our understanding of popular culture?

    What is 'myth'? In addition to the usual meanings of folklore, legends and superstitions, 'myth' has gained several other connotations in modern theory. In particular, Barthes states that myth is the result of ideology - it is a socially and historically determined idea which has gained the status of accepted truth. Barthes' most widely read book, Mythologies, is a collection of 54 feature articles written by Barthes between 1954-1956 for Les Lettres Nouvelles entitled 'Mythologies du Mois', with the addition of a closing essay called 'Le Mythe, Aujourd'hui'.

    • Word count: 1710
  16. Can journalism be objective?

    Moreover, according to Habermas (1989) the Identification of the interests of the rising bourgeoisie with the general 'public interest' in the eighteenth century was to the extent that challenging the ancient regime really was in the general interest of society. In the nineteenth century the commercially oriented, advertising-funded mass circulation press drove out radical newspapers and drastically narrowed the range of what was included in the 'marketplace of ideas' (Curran and Seaton, 2003). Objectivity was associated as a core professional ethic of journalism after the collaborative and mannered efforts during First World Was to manage an explosive public. Allan (1997)

    • Word count: 1671
  17. Media and Social Justice

    3.0 Concept of Justice The concept of social justice is best understood as forming one part of the broader concept of justice in general. To comprehend it properly, it should begin by looking at justice as a whole, and then attempt to mark off that division of justice which we called as social justice. (David Miller, 1976) Social justice, on the other hand, concerns the distribution of benefits and burdens throughout a society, as it results from the major social institutions - property systems, public organizations, etc.

    • Word count: 1713
  18. Textual analysis and Critical Political Economy

    As in textual analysis, there is no absolutely accurate or wrong answer. The readers based on the cultural background, general understanding of the crisis or social background reflects the text at their ideological understanding. The news publisher as in this case, Al Jazeera and CNN both have their own aspects of presenting the news. Based on the Critical, Political and Economical factors later discussed. The Medium used is also a vital thing which also affects the delivery and understandability of the text. Video by Al Jazeera and written news by CNN is having its own ways of conveying the text.

    • Word count: 1341
  19. A Brief Analysis on Photojournalism

    Bunker Hill Marshall Islands Campaign, 1944 by W. Eugene Smith. Figure 1: Normandy. Omaha Beach, The first waveof American Troops at Dawn. June 6th, 1944 by Robert Capa. Figure 3: The Girl in the Picture, 1972. by Nick Ut. mentioned: "There's no standard way of approaching a story. We have to evoke a situation, a truth. This is the poetry of life's reality." Its undeniable the importance and unique power of still images already seen in photojournalism witch is and has been an important if not essential in the way we see the world particularly in wars, for instance the photos of Robert Capa (fig.1)

    • Word count: 1850
  20. Why did national press grow so dominant during the 20th Century

    They could afford to spend more on leisure. The growth of the national press in Britain during the twentieth century was parallel to what was occurring in society. During the twentieth century, government realised that people needed more leisure time. Working hours were reduced and people were starting to get paid better. With more money and time, people bought more newspapers and magazines contributing to the national press' growth. Before working hours were reduced it was the Sunday papers that had the most readers. Sunday was the day of rest for most people meaning they had more time to go out and read newspapers.

    • Word count: 1558
  21. Centre of academic writing

    This is a reflective writing consisting of the how the material from the course informed or annotated is helpful. In writing an assignment I always start with planning the whole layout and write the key points to elaborate later. I do find a bit difficulty to connect the ideas which have come across but I want my assignment to be very organised and presentable. I very well know what has to be written but putting them down in words becomes a task for me. In writing an assignment I often start out full of ideas and methods of analysis about the topic or issue at hand (Creme and Lea 2003).

    • Word count: 1179
  22. New media technology

    Internet provides us with lot of information on one particular topic and also saves time. No matter what the age or the circumstance would be it is very necessary for people to communicate with each other. Communication is a prerequisite for each activity. However, when considering newer automated communication systems, the factor of access to new media becomes very important. Recent work demonstrates that today's generation of older adults lag far behind their younger counterparts, particularly with respect to the adoption of computer technology and the Internet. So the internet is considered to be the fastest and the easiest mode of communication from which one can email, make new friends all across the globe, download ,share views, pictures ,blogs, ideas and much more.

    • Word count: 1600
  23. What is the Role of ther Journalist?

    All the information is constantly updated and it is not only journalists who supply it, indeed members of the public contact the media directly with breaking news and eyewitness accounts (bbc.co.uk). Newspaper journalists come in many guises; it employs staff reporters whom are relied upon to provide the paper with its main news content. They are usually general reporters, who the editor of the paper assigns stories to cover and are generally required to investigate and or check facts (Harris & Spark, 1996).

    • Word count: 1650
  24. Journalists Play a Vital Social Role

    The press is allowed full access to Parliament and Governmental operations are commented on in daily news reports. Britain however, has no written constitution and freedom of the press exists here by consensus only (Belsley & Chadwick, 2006). Frost (2007) argues that it is important, if Britain is to remain a democratic society, to have a free press. He explains the view of John Stuart Mill, who makes a case for the public having information on how the country is run as being a requirement for any citizen to make their own political choices, for example: which party/ politician to support or oppose.

    • Word count: 1700
  25. Report on Social Issues

    Another way the internet is harmful for children is through the sites they visit, e.g. young teenage boys could access porn sites easily by using search engines such as Google. These sites then could add pop us to computers which will harm the computers CPU. Children could also visit sites that allow them to download for free. From a child's eyes this is great because they don't have to spend money on DVDs or cd's but what they don't know is where there getting these files from.

    • Word count: 1561

Conclusion analysis

Good conclusions usually refer back to the question or title and address it directly - for example by using key words from the title.
How well do you think these conclusions address the title or question? Answering these questions should help you find out.

  1. Do they use key words from the title or question?
  2. Do they answer the question directly?
  3. Can you work out the question or title just by reading the conclusion?
  • Are The Media Racist? Discuss using appropriate examples with particular reference to Pilger's concept of 'unpeople'.

    "In conclusion, I don't think it would be fair to brand the media as Racist. A far more appropriate term would be Eurocentric; a way of thinking about 'us' and 'them' inherited from the days British colonialism and imperialism in a vain attempt to perpetuate some form of power relationship. Within the field, there may well be media institutions that are racist but the majority of the main stream outlets fall in to the above category. That doesn't mean to say that it is right. A bias to the national cause is only natural, and shouldn't be discouraged but a serious investigation should be undertaken to look at how ethnic minorities and non-western countries are represented in the media and how they could be represented more accurately. Not only does it insult those represented unfavourably but it also insults the intelligence of those who read and believe these 'half-baked' stories."

  • How Does the Media Source News and How is it Selected? To What Extent is News Constructed?

    "Summing up, we can come to the conclusion that when writing and editing news, there are a lot of important factors to bear in mind that are essential for the achieving of a successful publication The magnitude, significance and way of portraying a story or event, determinate whether the aims of triumphing among the exigent public and its demands have been fulfilled. The structure of news and its construction are primordial requirements that need to be carefully situated. Susana Corona Cruz 1"

  • Assess whether the Northcliffe Revolution is a useful way of understanding developments in the UK press in the period 1890-1930?

    "In conclusion it is my opinion that the 'Northcliffe Revolution' is a justified angle to proceed from if there is a need to understand the developments of the British press in the period 1890-1930. Northcliffe's contribution to the history of the press is not one of journalistic nature. He was the master of forward thinking. His greatest contribution to the press of his period was to finally modernize it economically. He didn't radically reform journalism; he more simply adapted it to fit in with his designs of a contemporary press industry. Jean Chalaby (Chalaby: 2000: 28) defined his influence well when she described Northcliffe's contribution as being one that; "...is not as a journalist but as a press owner who had an extraordinary understanding of the implications of journalism for the daily press. He applied and developed journalistic practices more than he invented them. He brought the daily newspaper into the 20th century and modernised journalism in the process...""

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