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University Degree: Paper-based media studies

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  1. My essay will analyse the heroes in the following four texts, The Epic of Gilgamesh[68], The Odyssey[69], Mulan[70] and Where the Wild Things Are[71]. These texts were chosen as they differ significantly in context, culture and form. This investigation re

    Although heroes are still alive, even in a weakened form, they are indeed on life support! Gilgamesh was chosen as the base mythological text and will be used to make comparisons to popular stories we read today which lack the calibre of their predecessors. The values these stories explore are not as significant in comparison to the universal concepts explored in myths. Their journey, obstacles and trials are shorter in duration, less momentous and less significant, lacking the inspirational power and self-sacrifice that myths are renowned for. The Epic of Gilgamesh is the original heroic myth described by Joseph Campbell as "the greatest tale of the elixir quest"8.

    • Word count: 7597
  2. Building Brands without Mass Media

    Perhaps the new media scene will take more time to develop than the two or three years that the pundits have predicted. Perhaps it will not affect everyone: some people may not want (or may not be able) to pay to access ad-free media. It is not hard to imagine, however, that the media landscape as a whole will be very different in only a few years. To build strong brands in this uncertain environment, Indian companies would do well to study their counterparts in the USA & Europe.

    • Word count: 5045
  3. Henry Jenkins and fan communities

    (Jenkins, H 2007 Blog) Henry Jenkins a well-known university professor and is the founder and Director of MIT's comparative media studies program. Author of several books he is well-known for his media research on fans and fan communities. He believes that fans as the pioneers of cyberculture that without fans - there would be no such thing as cyberspace. This essay focuses on the internet as a new interactive audience, the introduction of participatory culture to the internet in relation to fanfiction and youtube, collective intelligence and lastly the essay will explain Jenkins reasons behind why he thinks fans are indeed pioneers of cyberculture.

    • Word count: 3325
  4. Issues Risk and Crisis Communication Critique and Case Study

    Jones (2004) said that "JHI began manufacturing asbestos in 1917 and held an estimated 90% of market share in the growing Australian market." Being the market leader for asbestos in Australia JHI did not want to lose their position within the market and implemented some clever strategies in 2001 which gave them some advantage with their publics. The company tried to strategise a way to spin out legacy issues that dealt with asbestos and initially created 'Project Green' initially set up to compensate victims that suffered in any way from the harmful asbestos fibres.

    • Word count: 4723
  5. Representation of Black Women in Vogue UK: Is Fashion Racist?

    (Powell, 2008) Media holds a very important pose in creating representations of difference, identity, ethnicity, race, power relations. Some of the most controversial aspects of media representations are the ones depicting difference as 'otherness'. For decades, there have been criticisms of the depiction of women in advertisements, magazines and throughout the media. Moreover, representation of race difference and stereotypes of black minorities have also raised controversy throughout the years. The aim of this extended research is to combine these two aspects of study and explore and analyse the representation of black women in British Vogue magazines throughout the twentieth century.

    • Word count: 5449
  6. Communication Theory

    Talk about a few wrong examples. B. Message - A communication in writing, in speech, or by signals; C. Receiver - The receiver is simply the person receiving the message, making sense of it, or understanding and translating it into meaning. Now think about this for a moment: the receiver is also a communicator. How can that be? (When receiver responds, he is then the communicator.) Communication is only successful when the reaction of the receiver is that which the communicator intended. Effective communication takes place with shared meaning and understanding. D. Feedback - Feedback is that reaction I just mentioned. It can be a verbal or nonverbal reaction or response. It can be external feedback (something we see)

    • Word count: 3338
  7. Mass Medium: The new(TM) versus the Old(TM).

    From this we can establish that masses of people are consuming masses of products within sport. A staggering 28,8000 million throughout the world watching the media, this is where I begin my exploration into how the media is represented and perceived by such a substantial audience. It should be noted that studying media is not a homogenous subject. Rowe (2004,p.65) ' the media are both the driving economic and cultural force in sport because they provide (or attract) most of the capital that in turn creates and disseminates the images and information which then generate more capital and more sport...' We can ascertain that within the 213 countries, there would be a vast range of cultures.

    • Word count: 3155
  8. National Australia Bank Organisational Audit

    Such changes will require a high level of management during the corporate change to ensure its effectiveness. KEY MANAGEMENT & CORPORATE COMMUNICATION ISSUES cont. The importance of stable and effective management throughout the significant changes that NAB is about to commence is discussed in detail on page 10 of this paper, management of corporate change. Other key corporate communication issues relate to the organisation's damaged reputation, which has been historically strong and positive. Another reputation issue the company faces is the negative press the financial services industry has received as a whole and also the scrutiny it's subjected to within the political arena.

    • Word count: 7609
  9. Report of media coverage of Pan pharmaceuticals recall and its implications for ACCM

    -ii- This report recommends a contingency model to be put in place. Furthermore, identified is that the publics integral to the issue are very different and indeed in some instances in direct contrast and as such each appear to require their own model. Explicitly, The model that would suit the pharmaceutical manufacturers and sceptics would be a two-way asymmetrical model relying on 'scientific persuasion' as the integral problem that this public appears to have identified in the media for not trusting complimentary medicines is 'the lack of scientific data available'(Bolt 2003:19).

    • Word count: 6074
  10. Free essay

    Critically consider the relationship between the media and dance music culture in Britain after its take-off in 1987.

    They then opened a bar called 'Project' in the summer of 1986, they worked hard in the bars in the day time trying to promote a club like atmosphere and then lived and partied hard in the nights, enjoying and trying to promote house music as much as they could. Being in Ibiza ecstasy, the drug became more easy to obtain and Walker, Rampling and Oakenfold quickly realised that ecstasy plus music equals and amazing night. 'It is hard to imagine a drug more conducive to the club experience.

    • Word count: 3035
  11. The connection between Levinas's philosophy and particularly his concept of 'the other' and it's link with journalism.

    follow the standard rules which indicate that they must not obtain information of pictures through distortion or deception, and that documents or photographs should only be removed with permission of the owner. Deception, or going against these guidelines "can be justified only in the public interest and only when material cannot be obtained by any other means"2 Now must arise the question of what public interest is, which according to the PCC code in Karen Sanders's book 'Ethics and Journalism', comprises of "detecting of exposing crime or serious misdemeanour...protecting public health and safety...preventing the public from being misled by some

    • Word count: 3472
  12. Ravinder Dhaliwal

    This is a common standard of presentation I all newsletters. This newsletter has three columns, which start one cm under the main heading. The gutters between all three of the columns are the same exactly 1.3 cm. This only applies to the text and images in the columns. The text boxes over lap into the gutters between the columns. The heading has been centred to the middle of the top of the document about a cm above the three columns of the page. A textbox has been placed at the bottom of the newsletter it stretches across the right and the middle columns.

    • Word count: 7129
  13. Portfolio On Burroughs and Cut-Ups, Including Comments On My Own Cut-Ups

    Burroughs believed that the 'Control Machine' "has a voice of its own and can talk indirectly only through the words of others...speaking through comic strips...news items...advertisements...talking, above all, through names and numbers"2 The control machine operates only on the literate population. Burroughs stresses the importance of the disruption of reality (and cut-ups can be an aid to this), as Murphy indicates, it is the "literal realisation of art"3, a realisation which concurrently requires the destruction of art as a distinct group, as a mirror to the natural world and being.

    • Word count: 6708
  14. Using the example of Mods, How did different subcultures distinguish themselves in Britain during the 1960's? In the 1960's, young people questioned Britain and America's materialism and cultural and political norms,

    It is a structure sharing the same ideas, attachments and solidarity. The interests, activities, membership, and status differ according to each one. They usually have a particular hangout or meeting place where they mark their territory. Conflict usually occurs when there are clashes with other gangs, although conflict can also occur within their own group. "The gang is an interstitial group originally formed spontaneously and then integrated through conflict. It is characterized by the following types of behaviour: meeting face to face, milling, movement through space as a unit, conflict and planning"3.

    • Word count: 3100
  15. David Beckham

    There is no privacy. The press picks up on all the mistakes, ready to expose them, and use them as a form of entertainment for the public. One word out of context can stick with you for the rest of your career. The United Kingdom is particular renowned for its, "Scandal stories," and tabloid newspapers. David Beckham has been under constant attack from the media for the past few years. In July 1999, his face was on the front cover of every newspaper in England, for the simple reason he cut all his hair off!

    • Word count: 4717
  16. 19th Century Slave Narratives: When Literacy doesn't necessarily equal Freedom.

    Even now, it is considered a model for all following slave narratives. Individual in a very different way, Harriet Jacob's Incidents in the Life of a Slave Girl was one of the first slave narratives written by a woman, and raised awareness not only of the atrocities of slavery in general, but of the specific deeds committed against female slaves. Within these two narratives I will examine what literacy has accomplished with regard to their own stories, especially with regard to the differences between the male and female experiences.

    • Word count: 3278
  17. To what extent has the support of the Sun newspaper been crutial to success in British general elections since 1992?

    The Sun clearly occupied a unique position in the daily press. It was still read by 22% of the adult population with a daily circulation of 3,571,000 and a readership of 9,857,00 in April 1992.1 This was, however, down on 1987 when the circulation was close to four million and the readership was over 11 million. Nevertheless, the Sun was still the most popular paper around and it helped make up the 70 percent of total newspaper circulation that supported the Tories at this general election.

    • Word count: 3831
  18. Press freedom gives journalists the right to present stories to the public that are in the public interest. What is the public interest and why is it so important?

    The concept of press freedom today rests on two distinct arguments. The political justification for the freedom of the press is based on the ideal of an institution whose function is to get at the truth of matters of importance and interest to the general populous. The best way to do this is to allow for the publication of information and ideas and to subject them to debate, contradiction and denunciation, hence the public interest factor. Alternatively, as a principle based upon democratic theory, the press provides a forum for political debate and helps to mould public opinion.

    • Word count: 3641
  19. Critically evaluate the relationship between newspapers and their readership between 1896 and 1950 in the UK.

    These were mainly concerned with political news (the Proceedings in Parliament etc) and to some extent worked as manifestos for the different political figures. In this early period these publications were controlled and restricted by the government and were solely aimed at the ruling and educated classes. They were, however, slow to evolve, with the largely illiterate population relying on town criers for news. To prevent 'miss use' of the press several measures were used and also introduced to retain a harness on the flow of information. For example the Star Chamber, a council used to enforce the will of the king, became involved with controlling what was allowed to be printed.

    • Word count: 3024
  20. Racism In the Media.

    By doing so, both under-representing and typecasting minorities, the media are solidifying stereotypes, which then impact upon the public perception of minorities. The results are threefold. This not only hinders the public's ability to view the world unreservedly, but it impinges on the ethnic communities right to democracy and it also sacrifices the integrity and morality of the mainstream media. In this essay, I will examine 15 articles dealing with the topic of 'Racism in the Media''. I will investigate whether the marginalisation of ethnic minority groups is confirmed by their omission from print and broadcast realities.

    • Word count: 4562
  21. To what extent does the print-media influence young people into smoking, in relation to the recent restrictions on tobacco advertising?

    A study by the Centre for Media Education on pro-smoking websites will be detailed in the dissertation, as will the sinister attempts to endorse smoking to teenagers by tobacco companies. The subject of anti-smoking campaigns, the latest larger health warnings on cigarette packets and the increasing cost of cigarettes will all be detailed in the dissertation. Chapter Two The next issue to be covered is the rise of teenage smoking, throughout Britain, and the health risks involved. The dissertation will research into studies of young smokers that have been conducted and attempt to understand why the habit is adopted.

    • Word count: 9107
  22. "UK national newspapers have adopted a racist attitude in their coverage of recent international events (i.e.; terrorism, asylum seekers, war with Iraq)." Discuss.

    Looking at this paradigm, which represents the various styles and news values of newspapers, it was found that The Daily Mirror and The Daily Mail would be sitting in the centre. It is hoped that by prioritising these two newspapers an overall picture of racist attitudes in UK newspapers may be presented. Moving on it would be worth investigating the term 'racist attitude' as mentioned in the essay question. Racism could be termed as being one of the sub categories of discrimination, the irrational ideology which breeds on the underlying hatred of others.

    • Word count: 3850
  23. This paper provides a written analysis on the marketing strategies used by the local traveling magazine - "Hong Kong Discovery" of how it uses marketing and promotional tools to survive in the competitive magazine world.

    With the honorable natural reserve and helps of Government promotion, people begins to have more environmental awareness, the growing market for ecotourism and its linkage between environmental organizations makes "Hong Kong Discovery" the most successful publication among its genre. 2.2 Goals and Objectives The primary goal of such magazine is to arouse public awareness on environmental issue such as pollution and destruction and asking others to protect the nature other than just for fun and interest. They believe their commercial success depends upon the growing market for health and higher living standard of people and the natural environment is the main concern.

    • Word count: 3473
  24. Analysis of political ad "First Choice"

    This will be proven by examining the text of the ad with the images that are shown simultaneously and interpeting the relevance of the combination in associtaoin with explaining the significance of the time period when the ad was released. "First Chioce" opens with a man giving a speech. As he talks images are shown with his voice in the background being the sound. After the initial shot of the man is shown a slide that says, "Senator John McCain on the war on terror and President Bush" flashes to explain who is talking and what the speech discusses.

    • Word count: 3557
  25. Is journalism a profession? What arguments and evidence would you put forth to support or deny any claim that journalism has to being a profession?

    Being a professional in a particular field involves having a certain level of accomplishment, as opposed to amateurism. It also denotes commitment, in both an ethical and moral sense to one's career or organisation. From this perspective, journalism fits the definition of a profession with little debate. However, if we consider what constitutes a profession from a sociological perspective, the scenario is not so clear-cut. There are three key factors that differentiate a profession from any other employment. These defining factors consist of specific qualifications, a central body with particular codes of conduct and a certain level of hierarchy as a result of that profession.

    • Word count: 3635

Conclusion analysis

Good conclusions usually refer back to the question or title and address it directly - for example by using key words from the title.
How well do you think these conclusions address the title or question? Answering these questions should help you find out.

  1. Do they use key words from the title or question?
  2. Do they answer the question directly?
  3. Can you work out the question or title just by reading the conclusion?
  • Are The Media Racist? Discuss using appropriate examples with particular reference to Pilger's concept of 'unpeople'.

    "In conclusion, I don't think it would be fair to brand the media as Racist. A far more appropriate term would be Eurocentric; a way of thinking about 'us' and 'them' inherited from the days British colonialism and imperialism in a vain attempt to perpetuate some form of power relationship. Within the field, there may well be media institutions that are racist but the majority of the main stream outlets fall in to the above category. That doesn't mean to say that it is right. A bias to the national cause is only natural, and shouldn't be discouraged but a serious investigation should be undertaken to look at how ethnic minorities and non-western countries are represented in the media and how they could be represented more accurately. Not only does it insult those represented unfavourably but it also insults the intelligence of those who read and believe these 'half-baked' stories."

  • How Does the Media Source News and How is it Selected? To What Extent is News Constructed?

    "Summing up, we can come to the conclusion that when writing and editing news, there are a lot of important factors to bear in mind that are essential for the achieving of a successful publication The magnitude, significance and way of portraying a story or event, determinate whether the aims of triumphing among the exigent public and its demands have been fulfilled. The structure of news and its construction are primordial requirements that need to be carefully situated. Susana Corona Cruz 1"

  • Assess whether the Northcliffe Revolution is a useful way of understanding developments in the UK press in the period 1890-1930?

    "In conclusion it is my opinion that the 'Northcliffe Revolution' is a justified angle to proceed from if there is a need to understand the developments of the British press in the period 1890-1930. Northcliffe's contribution to the history of the press is not one of journalistic nature. He was the master of forward thinking. His greatest contribution to the press of his period was to finally modernize it economically. He didn't radically reform journalism; he more simply adapted it to fit in with his designs of a contemporary press industry. Jean Chalaby (Chalaby: 2000: 28) defined his influence well when she described Northcliffe's contribution as being one that; "...is not as a journalist but as a press owner who had an extraordinary understanding of the implications of journalism for the daily press. He applied and developed journalistic practices more than he invented them. He brought the daily newspaper into the 20th century and modernised journalism in the process...""

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