• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Phones - brief history and background market information.

Extracts from this document...


1. Introduction 1.1 3G Phones - brief history and background market information '3G' Stands for 'Third generation' indicating the stage in the technological evolution of the mobile handset. Basically, a 3G device provides a greater range of functionality to a handset. Up until recently mobile phones have been capable of limited voice and text communications. 3G phones promise allow the simultaneous transfer of speech data, text, picture, audio and video. A 3G device has the potential to become a substitute for the palm top organiser, phone, and laptop all in one. 3G devices will provide the following innovations: * High speed mobile internet access * Multimedia entertainment features- movies, music, etc. * Video conferencing * Mobile shopping (m-commerce). Browse available items and pay using electronic cash. * Travel/ Weather information GPS capabilities. Third Generation mobile in the shape of UMTS (Universal Mobile Telecommunications System) with WCDMA (Wideband Code Division Multiple Access) is already a reality. The first European networks are as we speak going live and an increasing number of commercial launches from companies such as '3' are planned for 2003- 2004, 3G phones offer users and consumers an evolution in mobile communication technology, adding video and other high speed services. Almost 120 licences have already been awarded worldwide the UK gaining five of these at a total cost of �40 billion. In terms of capital expenditure as well as operational cost 3G should theoretically offer UK operators both existing and new a more economical base from which the projected growth of the voice and data service industries can be handled. ...read more.


WCDMA has a potential 20-30% lower capital expenditure compared with GSM in its initial launch coverage phase. Mobile networks using WDCMA are therefore a cheap alternative to 2G as well as providing high capacity platform to enable voice and data revenues in the future. At present the level of input from firms working along side operators such as Hutchinson 3G is gathering pace. Due to the level of consumer multimedia access 3G devices enable company's direct marketing access to the consumer M-commerce as it has been labelled will eventually allow customer subscribing to a 3G service the opportunity to watch films and television direct from cinemas and broadcasters, it will also allow the public to buy and sell in the same way E-commerce has allowed internet subscribers to create virtual shops online. This new economic expansion is surely a positive opportunity for 3G operators to capitalise upon. Threats: Video Now Voice and picture now Coverage and demand are two of the biggest factors threatening the success of 3Gs UK feasibility. As shown by the diagram below compared to integrated 2 and 2.5G systems 3G main USP, video streaming technology, is only available in a very limited region of the country. This coupled with an ambiguous initial response in public demand may lead to rapidly falling sales and thanks to this low consumer coverage a no win situation. 3g operators will have to implement quick plans to expand current network capabilities if the wish compete with established 2G brands. ...read more.


Despite the solidity of the questionnaire itself a number of problems arouse with regard to myself when distributing the questionnaire. Firstly the human bias introduced by myself meant that the interviewees I managed to convince to take part in the research were overwhelmingly the same age as me and thus made the sample unrepresentative of the population in that the results would only reflect the 16-20 year old age bracket. This was unacceptable and so I reprinted an additional 25 questionnaires and posted them in the staff room at my school. The teacher population at Pates Grammar School is spread evenly between the ages groups detailed on my questionnaire as well being representative of a great number of different Teaching professions within one place. This I believe remedies the problem of weighted results and keeps the questionnaire as a viable research resource. 3.23 Also when out conducting the sample questionnaire I recorded several of the comments made by interviewees. This allowed a greater and more specific array of results in terms of what the public opinion is on 3G mobile phones out side of my own questionnaire thus allowing for more detailed reasons. These opinions can be found in the appendix. 3.3 Secondary Research My secondary research was conducted to establish a more national base of results and points for analysis within my research as the primary research I have already conducted was only conducted in a specific area and thus could be criticised for not being representative of the national population. Toby Roberts ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Electronic Media Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Electronic Media Studies essays

  1. ICT Report 3D

    use outdated technology which gives police a rough outline of the suspects but this can be avoided by upgrading their hardware. Another flaw is that some people fail to see the significance of the CCTV technology and therefore attack the technology for invading privacy.

  2. What in your opinion Has made of India an important Research Center?

    was formulated which was further updated in 1992. The NPE 1986 provides for a comprehensive policy framework for the development of education up to the end of the century and a Plan of Action (POA) 1992, assigning specific responsibilities for organizing, implementing and financing its proposals India's commitment to the

  1. Create a report that describes four or more ICT technologies open to all members ...

    Technology 3 The third technology I have chosen Mobile phones can be used to communicate with people, message people and also other things. Store contact information, Keep track of appointments and set reminders, Send or receive e-mail, Get information (news, entertainment, stock quotes)

  2. The Future of Television

    There could be more or less programs depending on length of time a subscriber wants to watch a program. There would also be sub categories that the subscribers could pick, farther narrowing down the list of potential programs that a viewer would be interested in.

  1. Information Technology New and Old: James Patrick Kelly's Big Guy and E. M. Forster's ...

    - "Isn't that the point? This costs seven hundred and thirty dollars an hour" (72). Yet again, this is an aspect of today's Internet. While the majority of users certainly falls into the middle class, the Internet also has a sizable population of users belonging to minorities; be it of sexual orientation, race or opinion.

  2. The Prominent Trends in Information Technology

    Unit volumes also set a record in May 2003 as notebooks accounted for more than 40 percent of sales. "May results were driven by consumers' desire for mobility, combined with aggressive pricing and robust configurations," said Stephen Baker, director of industry analysis for The NPD Group.

  1. Moral and ethical uses in Information Technology.

    My argument is that, every other advertising method pays its freight whether it's a Direct mail or a radio and TV advertising or a magazine and newspaper advertising or a telemarketing or a Web advertising, in every case, the advertiser pays the cost of distributing the message.

  2. Impact of Internet On Society With Special Review On Home-Shopping (E-Commerce).

    Now, estimates of the number of users range from 10 Million to 30 Million. Nearly every country participates in the Internet, with over 25% of the computers located in Europe. With the development of Internet it has given rise to home shopping, which has really played apart in our day to day life.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work