'Semiotic analysis of an image of your choice'

This essay hasn't yet been marked by one of our teachers

You can view all our essays on Paper-based media studies that have been Marked by Teachers

The first 200 words of this essay...

Media studies MED 103

Introduction to Media Theory

Assessment 1: 'Semiotic analysis of an image of your choice'

Introduction:

The aim of the essay is to undertake a semiotic analysis of an image, in this case a magazine advertisement, and to comment on the strengths and weaknesses of this approach.

Using analysis of:

* Denotation vs. Connation,

* Signifier vs. Signified,

* Codes,

* Signs,

* Representation of reality.

The image will be dissected into its individual building blocks in order to assess its effectiveness as an advert and its commentary on society today, also discussing whether semiotic analysis is the truest discipline to follow in this case.

Denotation vs. Connation, Signifier vs. Signified:

The image I have chosen is a magazine advertisement for 'Heinz Big Soup'. In order to analysis the semiotics of this image I will firstly discuss what is visibly present in the image (known as the signifier) and what the suggested meanings are (what is signified). The main focus of the image is a large, seemingly well made cooking pot with a violently broken handle, in the lower right hand corner