Stereotyping in Tabloid newspapers

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Stereotyping

in Tabloid newspaper

Li, Xiaomei

Social Science Department

Loughborough University

Abstract

Concern has long been expressed over possible adverse effect of stereotyping. This essay investigates a sample of news stereotyping to determine how gender portrayal stereotypes women. Findings indicate that women are significantly more likely than men to appear as images of sexual beings first, rather than intellectual beings, and at the same time, journalists tend to focus on the domestic aspects of the politically active woman's life.

This is a sample from the DAILY STAR on the page 7 on November, 9 2003. The news story is about Ruby Wax who is well known herself due to the success of shows like "The Full Wax" which she writes herself, she is also a famous director at the BBC. In this essay, I will analyze how this newspaper article stereotypes Ruby Wax from 4 aspects namely photograph, placement, headline and content.

1, photograph

The size of the photograph it takes on the page is an important code for the reader as it affects the attention given to the article. There are two photographs of Ruby Wax that take up 4/5 of