• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Technological determinism?

Extracts from this document...

Introduction

Technological determinism? NAME: Adedayo adewa. DATE: March 6, 2010. COURSE: COMN. 2312. DIRECTOR: David Skinner. When the first Homo sapiens communicated for the very first time, his/her life and that of everyone around changed. This changes resulted in the modes of communication - as time and space progressed - and the development of new medium, which helped humans cross time and space in terms of communicating. Each new communication technology created, revolutionized our world and our way of reasoning. When oral words were embedded on stone, clay, parchment, papyrus and paper1, humans were to record the past, and present thus passing or storing information from one generation to the next in its exact intended way, rather than relying on human unpredictable re-collective memory in the oral era. Finally we entered into an age of electronic means of communication, an age where information could travel across time and space in a short period. The development of the different modes of Communication and their respective media definitely resulted in the shaping of social activities both in an ameliorating and exacerbating way. However in this essay I will try to not to oppose the above technological deterministic notion rather I will introduce a new theory or notion - social determinism theory - that works hand-in-hand with the above theory. ...read more.

Middle

"The way books were produced changed as dramatically as computers today changed productivity in the office environment."7 In all the Printing Press era brought out the consequences of writing on a mass scale. Printing as an outlet of written communication paved the way for what will become the most innovative development in history. The electronic means of communication have greatly revolutionized human communication ability, with the introduction of television, telegraph, et Cetera which are able to cross time and space unlike other modes or mediums that only crossed time; it also changed or changes our way conception of both time and space.8 For instance a person living in Nigeria sending a massage to someone in Germany would have a delay time, however the development of the telegraph lessen that time. The electronic era saw the combination of oral and writing communication into technological mediums that reached and involves all member of the different society - the Internet -, thus resulting in the move from linear thought to a more reinforces sense of individuality and privacy. Furthermore, to clearly illustrate my point of a technical and social driving force I will propose case studies on both sides of the spectrum. Technological determinism is reinforced by Marshall McLuhan's idea that the medium is the message; the technology used to express an idea, is the message that it intends on sending to the audience. ...read more.

Conclusion

civilization involved in the shift from absolute monarchy to a more democratic organization coincides with a shift in emphasis on stone to an emphasis on papyrus."16 Meaning social activities and technological development coherently configure the society as a whole. In conclusion, every country for example Canada, experiences technological determinism from the United States, and this changes every aspect of our society; our media, market, Et cetera. However without our social desire the notion of technological determinism from the US would not be possible. Based on my non-biased analysis, it is only wise to say that the changes in any society results due to its social activities and the development of technology. Therefore a socio-technical approach or system; a system composed of technical and social subsystems best describes any society. It is an approach to complex organization that recognizes the interaction between people and technology. It can also be seen as the interaction between society's complex infrastructures and human behavior. In this sense, society itself, and most of its substructures, are complex socio-technical systems. In the oral mode of communication the medium - language can be considered a technology - embedded political, economical, Et Cetera, characteristics. Paper, stone, clay, Et Cetera also carry with them social phenomenon in the written mode of communication, now in the electronic era every individuals embed in every medium his or her own political, religious, Et Cetera, activities either to decode or encode. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Television & Radio Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Television & Radio Studies essays

  1. An analysis of the Sitcom, Will and Grace.

    Ellen was the first sitcom to really promote homosexuality, but Will and Grace managed to do it in a more effective way. It appears "normal" in their New York society and there is a big culture for it. Will and Jack have frequent partners in the show and society seems to accept them.

  2. Many voices one cause: One cause many voices? An investigation into Zimbabwe broadcasting corporation's ...

    can make wise decisions in the social, political and economic processes of the day. 2.1 The Public Service Broadcasting Theory David Morrison et al (1995:3) outline the eight general principles and values, which constitute the heart and soul of public service broadcasting systems: i)

  1. textual analysis of SATC

    * The camera cuts to the next scene and we see all of the girls in a busy bar drinking cocktails. The bar is a typical location for the women to meet, and they are often drinking cocktails which denotes their class as cocktails are seen as fancy and are often expensive.

  2. What has been the social, cultural, political and technological impact the TV programme Big ...

    But he has summed up the fame-hungry people who go on the show as "talent-free celebrities". Because they are essentially talent-free, and subsequently do become celebrities- opening supermarkets and sometimes appearing in spin-off shows like Nikki Grahame, whose spin-off "Princess Nikki" aired on Channel 4 for a brief period.

  1. representation of ethnic minorities in eastender

    There was a significant gap in which EastEnders didn't have an Asian family within the soap, which lacked complete realism and representation of the East end. The soap tried to portray a more 'modern' Asian family through the 'Ferreira's' but gave the impression that the family won't be successful or

  2. Evaluate Corwin(TM)s claim that Metallicas One(TM) illustrates Descartes(TM) conception of the interaction between mind ...

    Trapped in myself Body my holding cell' The song is highly believed by Corwin to be about the mind-body interaction which was first presented by Descartes who famous philosophical phrase is 'I think, therefore I am.'. According to Descartes, (1996:18)

  1. 'In attempting to understand the making of meanings in contemporary media cultures, should our ...

    To the discipline of mass communication, large groups of people who are exposed to media texts are commonly known as the audience. Though Moores (1993:2) prefers the use of the plural, audiences, which denotes "several groups divided by their reception of different media and genres, or by social and cultural positioning", both Moores (1993)

  2. REALITY SHOWS AS A REFLECTION OF A CONTEMPORARY SOCIETY

    All the products seem to be identical, adapted for big audiences; some kind of innovation is excluded, because it might require some risk and that is something that is not necessary. Individuals do not need to think or choose, the industry already chose for them.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work