• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

The Canadian Magazine Industry Canadian magazines interpret the world from a Canadian point of view

Extracts from this document...

Introduction

The Canadian Magazine Industry Canadian magazines interpret the world from a Canadian point of view. They provide a forum for Canadian ideas and information. They incorporate consumer, literary, academic, trade and professional journals and are designed to entertain, inform, educate and provoke commentary. The Canadian magazine industry plays a fundamental role in shaping the country's cultural identity; however, the economic and political challenges it faces will continue to threaten the future of the industry. The Canadian Encyclopedia defines magazines as "paper-covered publications issued at regular intervals, at least four times a year". Author Fraser Sutherland expands that definition, citing magazines as "a portable receptacle containing articles of value" (Sutherland, 2). Magazines reach people in different forms. Paid magazines are sold on the newsstands or delivered through the mail to subscribers; magazines supplements such as TV Guide and Report on Business are included free with the purchase of a newspaper; and unpaid subscriptions or controlled-circulation magazines are free and sent to the homes or offices of specific groups of people defined as a target audience. With rare exception, all magazines carry advertising, usually in the proportion of 60% advertising and 40% editorial (The Canadian Encyclopedia). Magazines create demographically identifiable communities and sell those communities to advertisers. It is difficult to measure a magazine's performance. ...read more.

Middle

Today, the problems facing the industry are many, but they all have much to do with the fact that we live next door to the world's most powerful economic and cultural country. For instance, Canadian magazines are threatened by: the U.S. domination on the newsstands; American split-run publications that take advertising dollars from their Canadian counterparts; and the loss of Canadian writers and contributors to the U.S. As previously described, attempts to protect Canadian culture from American domination is nothing new. In 1970, a Canadian governmental Committee on Mass Media concluded that "magazines constitute the only national press we possess in Canada. Magazines, in a different way from any other medium, can help foster in Canadians a sense of themselves" (Center for Strategic and International Studies [CSIS]). In recognition of the role magazines play in Canadian cultural expression, "successive governments have put in place policies that ensure that Canadians have access to Canadian ideas and information through a genuinely Canadian magazine industry" (Copps). Granted, evidence over the years proves that the Canadian magazine industry does play a crucial role for Canadian cultural expression, however, the challenges it continues to face is threatening the future of the industry. Carleton journalism and international affairs professor Andrew Cohen stated that "Magazines in Canada are in a fix. ...read more.

Conclusion

According to the Canadian Magazine Publishers Association, the CMF cut, added to the $15 million already cut in the federal budget, amounted to a 40% decrease in federal cultural investment in the magazine sector. Sue Fredericks, chair of the Canadian Business Press, says that "many consumer magazines will probably find it no longer viable for them to publish" (Young). There is no doubt that Canadian magazines need to survive because they play a fundamental role in the country's cultural identity. Titles like Maclean's, Saturday Night and Weekend form an important part of our cultural heritage. Over the years, the combination of Canadian creativity and government policy has led to considerable success for Canadian magazines. However, the truth of the matter is that the Canadian magazine industry will continue to suffer from budget cuts, loss of writers to the U.S, and most of all, because of the domination of the American magazines on our newsstands. Canadians have all the talent and energy needed to compete at any level, however a simple economic principle like economies of scale guarantee that the U.S. could eventually own the majority of the cultural products consumed in Canada, magazines included. Canadian magazines have enjoyed success over the years and they are an influential medium for sharing ideas, but as a business, it continues to suffer in a field dominated by foreign competition. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Paper-based media studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Paper-based media studies essays

  1. To what extent does the print-media influence young people into smoking, in relation to ...

    The dangers of smoking are endlessly severe and young people who take up smoking are risking their health to a great extent. The price of such a habit is very expensive. The current price of an average packet of twenty cigarettes is �4.50.

  2. Reality TV and Culture Industires

    This is because regardless of our financial situation we all are content as consumers through consumption, whether it's voting for someone on Pop Idol or buying the latest edition of Heat magazine to find out about Big Brother contestants past lives.

  1. My essay will analyse the heroes in the following four texts, The Epic of ...

    nature of their quest and in the values attributed to each individual. The journeys such as The Epic of Gilgamesh and many other ancient epics like Homer's The Odyssey encompass a lengthy time frame in which the hero encounters a plethora of challenges, test and trials necessary for their transformation and development.

  2. Merits and Limitations of Feminism in Advertisements

    A research by Hesseltine (1982, pp. 236 - 245) of the depiction of women in television advertisements showed that 76% of the time the men were shown to be experts when the product appealed to both the sexes. Even when the product was targeted exclusively towards women, in eleven out of twenty-five commercials the men had the final authority.

  1. Building Brands without Mass Media

    The conventional way to introduce a new product such as Haagen-Dazs is to lead with a major advertising effort. But Grand Met chose a different route. To introduce the brand in Europe, it first opened several posh ice-cream parlours in prominent, affluent locations with heavy foot traffic.

  2. Henry Jenkins and fan communities

    Going back over thousands of decades of human history -the most important stories were retold many times around the campfire -they belong to the folk. As we move to the 20th century, those images now belong to major media companies who claim exclusive ownership of them.

  1. Mass Medium: The new(TM) versus the Old(TM).

    Culture is "at the very least, means industries and practices like design, architecture, multimedia, film, broadcasting, publishing and fashion" (Redhead. S, 2004). Amongst the different cultures will be different codes. For example, English as a language can vary amongst the different regions like slang, also the different contexts and styles

  2. Report of media coverage of Pan pharmaceuticals recall and its implications for ACCM

    It makes the TGA and NZ Food Safety Association appear injudicious and foolish by illustrating the potential illegality of the recall. Factual Accuracy: All facts stated are accurate Point Of View: There is no 'point of view' in this article per se.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work