The Changing Face of James Bond - Compare and Contrast the opening scenes of three James Bond films - Goldeneye, Live and Let Die and Dr. No & Analyse how effectively they target their audience.

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The Changing Face of James Bond

Compare and Contrast the opening scenes of three James Bond films – Goldeneye, Live and Let Die and Dr. No & Analyse how effectively they target their audience.

The “License to Kill” character James Bond was only limited in the pages of Ian Fleming’s thriller “Casino Royale” until the 1960s when Sean Connery played the dynamic character in the Terence Young directed film “Dr. No” in 1962 which flavoured the audiences world wide in the charm and professionalism of the detective hero. It is estimated that over fifty per cent of the world’s population has heard of James Bond and the main features that makes his majestic character such a hit is that there is an awesome mixture of mystery, cunningness, luck and the widely known of all . . . the Bond women. He has been thrilling, shocking and entertaining us for more than three decades and the characteristic in his personality has changed to a dramatic extent over that period.

James Bond remains a recognisable character by his wit and charm as well as by his flirtatious attitude towards women and his professional attitude towards his investigations. However, the style of language he uses has interestingly changed between the 1960s and the 1990s. When the Bond series started, he had characteristics of an ideal British gentleman who has a civilised and professional attitude to his work and the people around him. In recent times, Bond has been portrayed as casual, more irresponsible and sarcastic although he still remains attentive and successful when involved in his missions. After Sean Connery’s triumph in playing this complex character of Bond, an even more elegant Roger Moore had replaced him in the 1973 blockbuster “Live and Let Die” directed by Guy Hamilton. Still, entertaining its audience for thirty more years, Martin Campbell introduced Pierce Brosnan to star as James Bond in the 1995 super-hit “Goldeneye”.

Inevitably, as the James Bond series progressed, the camera movement and angles have also improved to a large extent. The camera techniques used in the 1960s were basic and repetitive as the film directors instructed cameramen to use uncomplicated camera angles at similar ranges, the medium range being the most commonly used. “Dr. No” was no exception as it was mostly shot in medium range at eye level lacking variation in angle and highly developed movements such as zooming and tilting which is evident right from the introductory credit of the film.

In the opening scenes of the film when Bond is introduced in the casino, more advanced and modern camera techniques are used such as Bond’s face shown in close-ups. The fact that there is a delay in time before the super agent is introduced also builds up a sense of excitement in the audience’s mind who would be extremely keen to see him. They would be blatantly be made to wait longer for Bond’s face so they could compare their expectations with the fictional reality shown on the screen. To amplify this excitement, the camera focuses closely on Bond’s eyes then tilting downwards to cover the whole of his face from which the audience would get the first impression of this ambitious character when he informs, “My name is Bond, James Bond”. The film satisfies the 60s audience by its dramatic plot but lacks complex camerawork such as variation in angles and in camera viewpoint as well as other advanced effects such as slow motion and dissolving. The tempo at which the story line of the film unfolds is slow as a lot of sequence shots are included.

Unsurprisingly, as the expectations of the audience grew from the Bond series, more complex camerawork were used in the making of “Live and Let Die”. This shows a big improvement in the art of cinematography from the 1960s. The filmmaker were privileged to advanced technology and therefore were able to use more sophisticated and refined techniques to appeal the new 70s audience who would be introduced to new actor playing Bond which was Roger Moore. Although this film is also mostly shot in a medium range, it includes developed features of camera movement and angle such as crane shots, long shots, zooming to capture close-ups and panning which were modern techniques of the time and were hardly used in “Dr. No” and other Bond films of the 60s. To make the audience be attracted to the actions of a particular character, zooming and close-up shots were used, for example, during shooting the conversation between James Bond and “M” , the camera focuses more on the person who talks capturing the upper half of his body in subjective viewpoint.

On the contrary, in “Dr. No”, both characters are shown in a two shot where they appear within the same frame which doesn’t help in making the audience concentrate and comprehend on what particular characters are trying to convey them. In the opening scenes, when one of the correspondents is kidnapped by tribesmen on the Island of San Monique in the Caribbean, a crane shot at long range is used which then contracts to a medium range shot to capture the emotions of the people dancing as if celebrating for a festival. Then as the correspondent is about to be bitten by the snake, the camera starts to zoom on the close-up of his dreaded face to create tension in the audience’s mind who would constantly be guessing his fate.

The use of panning is apparent from the very first scene of “Live and Let Die” when the camera follows the tense looking ambassadors listening to the speech being made. It gives a general view of the political atmosphere in the room, which sets the striking tone for the plot and informs the viewers of what the current situation is. The special effects used in the opening credits also demonstrate the rise in advanced technology which the audience would have appreciated as they wouldn’t have been very accustomed to them. To hint at the violent and destructive theme of the film, a woman is shown dancing inside a flame, which would make the audience feel as if the new Bond would soon be involved in severely dealing with the villainous characters to save the world symbolised by the women.

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Unavoidably, the highly advanced movement used in “Goldeneye” overshadows all the other Bond films of the sixties and seventies by a long way as the fast speeds of camera are used to create surreal effects of dreamlike obliteration, demolition and fantasy. There is a lot of variation in the camera techniques to satisfy the 1990s contemporary audience. The inclusion of extreme close-up, aerial crane shots at long range, tracking, fast panning as well as the medium range shots taken at varied camera angles demonstrate the vast improvement in technology. Similar to Dr. No, Bond’s introduction is once again delayed ...

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