The content analysis, which I preformed, is based on twenty magazine articles.

The first 200 words of this essay...

Sarah Pinsonneault

Dr. Marcia Kovitz

Content Analysis

Due date: November 5th, 2002

The content analysis, which I preformed, is based on twenty magazine articles. The magazine articles were taken from two types of magazine. The first type of magazine used are, paintball magazine's which are published in Europe. The second type of magazine used is published for the male audience in mind (Maxim, FHM, etc.). The magazine ads were printed in 2001 to 2002.

The purpose of advertising is to convince people that products are of use to them in one way or another. If people agree, they will buy them. Magazines offer a number of unique appeals: the chance for readers to study the benefits of an advertised product or service at their leisure and the fact that print ads can be referred to again and again.

Gender plays a vital role in the representation of the familiar, the desirable and the "real" in popular media culture. As an integral part of this culture, the world of advertising plugs into gender representations in particular and often very interesting ways in order to locate its products within the world as perceived by its intended