The Media to give the Dictionary definition is "A Generic term used to indicate systems or vehicles used for the transmission of information and entertainment such as Television, Radio, Videotape, Newspapers and Magazines, Hoardings etc.
PRESS AND BROADCASTING OUTCOME 1 by Colin Lynn
The Media to give the Dictionary definition is “A Generic term used to indicate systems or vehicles used for the transmission of information and entertainment such as Television, Radio, Videotape, Newspapers and Magazines, Hoardings etc. Of these the ubiquitous Television, Radio and Newspapers are generally classed as Mass Media”.
The Media is the means of communicating Information, Entertainment and Messages to an audience. The term Mass Media only means that it has the potential of reaching a mass audience. This means of communicating, or the systems or vehicles, can come in a large number of different forms, News Broadcasts, Political announcements, Factual information such as documentaries, entertainment programmes or features, advertisements for products or services, Travel announcements etc. The list is endless. In defining the Media today it is hard not to talk of the Mass Media. This is due in part to the technological advances in Computers in general and the Internet in particular that has taken place over the last ten years or so, in which nearly any Media announcement can be broadcast to a very large audience. In this time the real changes seen to have taken place is in the way that we receive this information. The development of the computer and Digital technology is responsible for, among many other things, the speed and quality of information. This is seen in the News coverage that we now expect, pictures beamed live from all over the world by satellite, almost as they happen.