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This research is all about the way companies advertise their jobs and whether there is a "best" way.

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1 Background and Reasons 1.1Situation Analysis Thanks to technology the world is getting smaller. It is very easy to communicate from all over the world via e-mail. People can do their jobs from any place in the world and some companies, using virtual teams, believe this helps them to not only compete twenty four hours a day but gives them different views on aspects in the company. This has led to more multinational firms and to these firms looking for a wider range of skilled labour, from managers to the people who do manual labour. This does not mean though that companies can afford to overlook home based employees and they therefore have to continue to advertise any available positions they have in their native land. This research is all about the way companies advertise their jobs and whether there is a "best" way. The improvements in technology mean that companies can now advertise in many different ways, through television, billboards, the internet, radio, in the press, at the local job centre. They can also advertise in universities and colleges to try and grab the next up and coming genius before other firms spot them as well as looking at current employees and seeing if it would be more feasible to promote them. Even though it seems the whole world is connected to the web and placing an ad on the internet is cheaper than in a newspaper. However the Newspaper Association of America (NAA) did an on line survey to see where people turned to for information on cars, homes and jobs. "More people get their classified information from print newspapers than from other sources.[*] Legend for chart: B - Auto C - Real Estate D - Employment A B C D Local (printed) newspapers 42% 28% 36% Word of Mouth 41% 24% 33% Internet/Web 38% 21% 31% Weeklies/shoppers 30% 20% 23% "Trader" printed magazine 26% 20% 14% TV 21% 6% 5% Radio 13% 4% 5% [*] Multiple answers allowed" Gardyn R, (2000) ...read more.


The fourth objective, see1.3, will have to be answered mainly by secondary sources as time means I cannot go round companies seeing if their internally promoted staff work out better than others. 2.2 Data Collection The two questionnaires are for different sets of people, questionnaire one is for the public who do not work at the university and the second is for people who do work here. This means of course that questionnaire two is limited in size to the number of employees at the university. Whereas questionnaire one has to reach enough people to be considered worthwhile. This questionnaire will be posted to one thousand people in Scarborough. In order to be any use the questionnaire cannot be completely random. It will be necessary to post them to different areas of affluence through out Scarborough in order to achieve its objectives. Therefore four areas of Scarborough will be chosen and then in these areas two hundred and fifty questionnaires will be sent out randomly. Each Questionnaire will have a pre paid envelope with which the person can return the questionnaire. In to get the report done in time a cut off date will be necessary and any arriving after then will be classed as void. This questionnaire will allow me to see what people not in the university do when looking for a job, which in turn will allow me to find the best method of advertising jobs in Scarborough. The second questionnaire, as there are a limited number of people to answer will either be placed into a pigeon hole or handed personally to the member of staff with a pre paid envelope, a cut off date will be in place again to avoid time being wasted. Hopefully the questionnaire will help to answer some of my research objectives, stated earlier in 1.3, and allow me to reach conclusions on sex, age and position. ...read more.


It is being carried out in conjunction with the University of Hull Scarborough Campus as part of a student's research proposal on the BA Business Management degree. The questions which follow should be answered freely without worry as you can not be identified by the results. 1) What is your Current job at the university? 2) How did you hear of this job? 3) How long have you worked at the University? 4) Do you own or have access to (tick all that are applicable) a) Television b) Radio c) Computer with the internet 5) How often do you, Less than 1 2-4 Hours 5-8 Hours More than 8 hour a Day a Day a Day Hours a Day a) Watch Television b) Listen to the Radio c) Surf the net 6) How often do you buy a newspaper? (If never go to Question 8) Daily 4-6 Times 3-5 Times 1-2 Times Never a week a week a week 7) Which Newspaper do you read? (Tick all that are applicable) a) The Daily Telegraph b) The Times c) The Daily Express d) The Sun e) The Daily Mirror f) The Guardian g) Daily Mail h) Financial Times i) Daily Star j) Local Newspaper k) Other (please state) 8) Do you know where the nearest job centre is? Yes No 9) Do you know what time the television program Job finder is on? Yes No 10) How much money would you expect to earn from a new job? Less than �5,001- �10,001- �15,001- More Than �5,000 �10,000 �15,000 �20,000 �20,000 11) What age group are you in? Under 16 16-25 26-35 36-45 46-55 56-65 Over 65 12) Are you, Male Female 13) Number in order of preference which form of job advertising you would use to find a job (leave blank any you would never use) Adverts in Newspapers Television Internet Radio Shop Windows Job Centre Thank you for taking the time to fill out this questionnaire. Please return it, completed, in the envelope provided before January 3. ...read more.

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