What have been the consequences of multi channel fragmentation for the identity of the BBC? What problems does public service broadcasting face?

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What have been the consequences of multi channel fragmentation for the identity of the BBC? What problems does public service broadcasting face?

The BBC is a vital part of television in Britain; its requirements mean it must adhere to a various spheres of taste. Due to the rapid growth in various commercial cable channels, the BBC has now found itself existing amongst and competing with numerous commercial cable channels that do not have to adhere to certain principles. Whereas the BBC must provide the nation with information, education and entertainment through which, it aims to cater for the needs of all groups in society. The objective is to bring a profound social and cultural benefit to the public and reinforce the democratic and open nature of the British society. However the viewers that used to watch the BBC are now fragmented across numerous channels. Therefore the identity of the BBC is put in a critical position, where its future is being challenged by political, economic interests and by increasing competition from commercial media. The financial strains are becoming more difficult with the rapid increase in multi channel viewing. It also faces the problem of adapting to globalisation and new