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What Was the Contribution of the ‘Press Barons’ To the Popular Press?

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  • Essay length: 1976 words
  • Submitted: 12/02/2004
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University Degree Paper-based media studies

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WHAT WAS THE CONTRIBUTION OF THE 'PRESS BARONS' TO THE POPULAR PRESS?

The modern daily press has emerged over a period of around 300 years, from the early 1600's to the early 1900's. During this period, increase in literacy levels, higher standards of living and increased purchasing power lead to the increase of publication and purchase of newspapers. The quality and facilitation of newspapers had greatly improved due to the development of printing technology, roads and railways. Telegraphs, telephones and typewriters enabled better methods of news gathering and contributed to the growth of the popular press. Lord Northcliffe, Lord Rothermere ,The Berry brothers and Lord Beaverbrook, popularly known as the 'press barons' contributed to the development of the popular press and each in their own way, has made an everlasting impression on the British press industry.

Lord Northcliffe, originally known as Alfred Harmsworth was one of the most successful newspaper publishers in the history of the British press, and was a founder of popular modern journalism. In 1888, inspired by the success of Tit-Bits, a popular weekly of informative scraps, he decided to start a similar paper of his own called 'Answers to Correspondents'.

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