• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

What Was the Contribution of the ‘Press Barons’ To the Popular Press?

Extracts from this document...

Introduction

WHAT WAS THE CONTRIBUTION OF THE 'PRESS BARONS' TO THE POPULAR PRESS? The modern daily press has emerged over a period of around 300 years, from the early 1600's to the early 1900's. During this period, increase in literacy levels, higher standards of living and increased purchasing power lead to the increase of publication and purchase of newspapers. The quality and facilitation of newspapers had greatly improved due to the development of printing technology, roads and railways. Telegraphs, telephones and typewriters enabled better methods of news gathering and contributed to the growth of the popular press. Lord Northcliffe, Lord Rothermere ,The Berry brothers and Lord Beaverbrook, popularly known as the 'press barons' contributed to the development of the popular press and each in their own way, has made an everlasting impression on the British press industry. Lord Northcliffe, originally known as Alfred Harmsworth was one of the most successful newspaper publishers in the history of the British press, and was a founder of popular modern journalism. In 1888, inspired by the success of Tit-Bits, a popular weekly of informative scraps, he decided to start a similar paper of his own called 'Answers to Correspondents'. He was financially supported by his brother Harold Harmsworth, and after the success of 'Answers to Correspondents' they started publishing several other magazines such as Comic Cuts, Forget-me-not and Home Chat. ...read more.

Middle

The two Harmsworth brothers were very influential in the press industry and are recognized as the earliest 'press barons'. William Berry, son of an estate agent, was very well recognized in the press industry and was acknowledged as one of the press barons of his age. Though he started out in a small town in Wales he developed into a newspaper magnate. He moved to London in 1898 where he found work on the Investors' Guardian. In 1901 William started his own newspaper, Advertising World. It was a great success and provided the capital to start a series of new publications including the popular journal, Boxing. In 1915 Berry purchased the Sunday Times and improved its circulation to such an extent that it outsold its biggest rival The Observer. In 1919 he took over the Financial Times. After establishing Allied Newspapers in 1924 with his brother, Gomer Berry who later became Lord Kemsley, he acquired a series of newspapers and journals including the Daily Dispatch, the Manchester Evening Chronicle and the Sunday Chronicle. After the First World War they bought The Daily Sketch and The Graphic, which was originally started out by William Luson Thomas who believed that illustrations had the power to influence public opinion on political issues. In 1927 Lord Burnham, decided to sell his newspaper, the Daily Telegraph, to the Berry Brothers. ...read more.

Conclusion

The combined circulation of all their newspapers amounted to over 13 million'7.Though there was fierce competition amongst them their rivalry lead to the overall development of the popular press. Even though the press barons are often accused of 'making use of newspapers as mere engines of propaganda, manipulated in order to further their political intensions'8 we cannot forget that it was their unrelenting efforts which helped us in witnessing the emergence of the popular press. This process included an increase in the different types of newspapers and periodical publications on an extraordinary scale. It also led to the gradual expansion of the total circulation of newspapers. Therefore the growth of the popular press finally brought the working class into society; who were earlier referred to as 'those dirty people with no names'. The growth of cheap dailies helped increase literacy and brought about awareness and thus improved readership. This therefore led to the institutionalisation within the daily press. Diverse techniques of writing and presentation developed in all papers but the popular press saw the emergence of mass market dailies which drove towards entertainment of its readers rather than circulation of serious news. The growth of the popular press supposedly dishonoured the conduct of politics by making them respond to what the people wanted than what the politicians thought was best for the nation. Though the press barons were blamed of using 'power without responsibility'9 we cannot forget that if not for them the popular press would not exist. Word Count: 1,807. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Paper-based media studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Paper-based media studies essays

  1. To what extent does the print-media influence young people into smoking, in relation to ...

    Hitt, D. (1999). For impressionable teens, it is not unreasonable to presume that smoking encompasses the very essence of 'cool'. If this is the case, then Hitt claims that Government action such as condemning smoking, raising taxes and enforcing age limits, surely makes smoking more cool, not less.

  2. The printing press had a great influence on the Protestant Reformation of the sixteenth ...

    were spread abroad...I could not forsee what would be the effect of such badly stated theses".6 This statement shows the full capacity of the printing press and how its strength was not at all anticipated in this movement. The printing press would not have had as large a part in

  1. Representation of Black Women in Vogue UK: Is Fashion Racist?

    Minstrel mimicry became even more pronounced after the Civil War, and when slavery itself threatened to be abolished' (Malik, 2002). The history behind the concept of 'Blackface' is long rooted in history. This image still causes controversy in contemporary times, through Vogue France's pictorial with model Lara Stone painted black (Fig 17).

  2. What has Roland Barthes' idea of myth contributed to our understanding of popular culture?

    In Elements of Semiology, Barthes introduced four classifications (terms borrowed from linguistics) of elements that make up the process of semiological analysis10. These applications of concepts of language/speech, signifier/signified, syntagm/system and denotation/connotation surely changed the ways in which Semiologists worked -he introduced a new process of analysis which is still used to this day.

  1. When Truth is the First Casualty of War

    He claimed that embeds would not write a damaging story, would put a positive twist on a negative story and would probably lie to their readers if the military asked them to (Pfau et al 2004). In a study on the bias of embedded journalists, one reporter described embedding as

  2. Henry Jenkins and fan communities

    Email allows for an almost instant form of communication. The amount of information available on the net- with a single click is incredible. So many companies have invested in the internet as a necessity to their company's success; website after website about anything and everything- available at a drop of a hat.

  1. The introduction of printing in mid-fifteenth century Europe might have made little headway if ...

    The Nuremberg councillor, Ulmann Stromer, was one of the first to realise the potential advantages of making his own paper and, with the help of skilled workers from Italy, transformed the 'Gleism´┐Żhle' by the gates of his home town into a paper mill.

  2. Freedom of the press is essential to political liberty. Where man can not freely ...

    In the early years 1800's freedom of the press took advantage of its freedom this led to many abusive cases. For example U.S. newspapers published false and sensational material to attract readers. Many people favored government regulation to stop such abuses by the so-called "yellow press"5 but in most cases such regulation would have been unconstitutional.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work