WITH CLOSE REFERENCE TO THE FILMS "PSYCHO" AND "THE BIRDS" SHOW HOW ALFRED HITCHCOCK REACHED A SPECIFIC TARGET AUDIENCE.

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WITH CLOSE REFERENCE TO THE FILMS PSYCHO AND THE BIRDS SHOW HOW ALFRED   HITCHCOCK REACHED A SPECIFIC TARGET AUDIENCE.

For this piece of coursework I am going to compare and contrast two Alfred Hitchcock Films in order to show how Hitchcock reached a specific target audience.  The films, to which I will be referring are ‘Psycho (1960)’ and ‘The Birds (1963)’, I will illustrate the techniques, which the director (Alfred Hitchcock) used to appeal to specific audiences. In particular I will be paying close attention to “the shower scene” from “Psycho” and “the school scene” from “The Birds”.

I will firstly give you an overview of what happens in each film. “Psycho” is a horror/thriller. It stars Janet Leigh, John Gavin, and Anthony Perkins. Marion Crane (Janet Leigh) is an office worker from Phoenix who is in a relationship with Sam (John Gavin).  She is asked by her employer to deposit £40,000 dollars (a great amount of money at the time when the film was made) in a bank. Since she is unhappy with life due to the fact that she has to meet Sam in secret, she decides to take the money and start a new life. She heads towards California but tiredness and a storm force her to get off the main highway and go to the Bates motel. The motel is owned and managed by Norman Bates (Anthony Perkins) who appears to be under the control of his mother. In fact Norman has a Multiple Personality disorder, he kills Marion and disposes of her body and the money, which is in a newspaper, in a bog.

“The Birds” is also a horror/thriller. It stars Tippi Hedren and Rod Tailor. Melanie Daniels (Tippi Hedren) is the daughter of a rich San Francisco businessman who seems to like to play practical jokes. She decides to fool a man, Mitch Brenner (Rod Tailor) into believing that she owns a pet store. This leads to the two becoming attracted to one another. Melanie Daniels decides to take some birds to Mitch’s house in Bodega Bay. When she arrives she is attacked by a gull however after this “accident” the attacks become more frequent and seemingly more co-ordinated.

Alfred Hitchcock had to abide by the Hays code in order to make the film worthy of release in America. Compared to today’s Hollywood censorship code the hays code seems extremely strict. Most of the successful may have had to lose some of their most effective and audience attracting scenes in order to be released at the time of the Hays code.

The following are some of rules of the Hays Code:

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  • No explicit Nudity may be shown.
  • Audience should not be made to sympathise with wrong doers.
  • A wrong doer should not be shown to get away with any wrong doing.
  • In addition, blasphemy and bad language (even words such as ‘Damn’ or ‘Hell’) were forbidden as was excessive, lustful kissing and embracing: which was considered totally unacceptable.

Alfred Hitchcock managed to keep within all these boundaries yet he was able to produce films which audiences of today, when rules are far more relaxed, find shocking.

There is no nudity shown. Even when Marion ...

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