• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

'Youth instinctively understands the present environment - the electric drama. It lives it mythically and in depth. This is the reason for the great alienation between generations - Discuss.

Extracts from this document...


'Youth instinctively understands the present environment - the electric drama. It lives it mythically and in depth. This is the reason for the great alienation between generations. Wars, revolutions, civil uprisings are interfaces within the new environments created by electric informational media'. Marshall McLuhan (1967) The Medium is the Massage p. 9. Discuss in relation to new media today. In the contemporary world, young people have been the subjects or concern of an enormous amount of research which assumes that they constitute a separate and significant category from the adults. Sociologists have come to recognise "youth as a transitional period between dependence and independence" (Ewen, 1983, p. 23) as well as a period for reshaping values and exploring one's relationship with the outside world. Frith mentioned that 'youth' no longer describes a specific type of viewer but rather, describes an attitude and style of viewing behaviour (1993, p. 75). They are a distinctive social group of people, engaging in the use of media, particularly the new media of today. New media, also known as the second media age, are technologically developed forms of communication systems that allow a wide distribution of messages from one point to another, conquering space and time through digitalisation. They unite and bring people closer together, creating what theorist; Marshall McLuhan has called a 'global village', a world turned into a single community through the annihilation of space in time (O'Shaughnessy, 1999, p. 7). Unlike the first media age, second media age is a decentred and two-way communication, emphasising on interactivity. More than merely offering vast information and entertainment to the audiences, new media provide youths a self-identity, a sense of individuality and a way to think differently from the others. ...read more.


Not only so, analysing electronic games can also allow youths to develop fruitful insights about the meaning of interactivity. The most significant and extensive use of the computer is that of the Internet. By the mid 1990s, the Internet, said to be the "new era of the contemporary society" (Holmes, 1997, p. 33) emerged as the global computer network. In Australia, data shows that 57% of households with children have an Internet connection and people aged 18-24 years old are the largest group of Internet users (Australian Bureau of Statistics, 2000, p. 3). Young people are characterised as Internet users, using it to build identities. The Internet is a primary source of how youths perceive the world. Take for example; most of them have minimal idea of how a place looks like or what the culture is for a certain country. Such information is most likely to be gained through the Internet where information and pictures are available for one's access. On top of that, young people can now stay at home and get entertained with online movies, videos and music instead of going to the pubs and cinemas. Perhaps the most important and fastest growing part of the Internet is the World Wide Web (WWW). The idea of a WWW suggests a global network communication, bringing people from all over the world close together virtually. With the electronic mail, messages can be sent and received faster as compared to the traditional form of postal service. Research suggests that the use of the Internet will accelerate the creation of new cultures and new ways to view the world (Synder, 1997, p. ...read more.


9). More radically, new media of today may pose a danger to the traditional forms of media such as the print and television industries. This can eventually signal the slow death of the first media age. Lastly, globalisation understood as a "process in which complex interconnections are rapidly developing between societies, institutions, cultures and individuals worldwide" (Barr, 2000, p. 31) can result from the new media and create a stressful world where people may not be able to cope efficiently with rapid changes that new media has brought about. With the world simply out of one's control, the society can be in turmoil, threatened by nuclear war or catastrophes and civil uprisings. To conclude, I have discussed on the new media of today in relation to youth utilisation and the various adverse effects new media may have on youths and the society. Indeed, the new media play a pivotal role in youths' lives, helping the young population to see and identify themselves differently. With the introduction of new technological innovations, the lives of many young people have changed. To a remarkable degree, they plan their personal schedules to accommodate the new media of today. Truly, youths live in an electronically mediated environment whereby their society is constituted by the media. To end off my essay, I have asked myself this question: Are youths controlled by the new media or do they have the freedom and choice on how to utilize them? Having done much reading, I generally see that youths are controlled by the new media but through one's rationality and consciousness, they do have the ability to change things by making choices themselves. After all, they are the leading generation who will be engaging in the use of new media today. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Electronic Media Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Electronic Media Studies essays

  1. What are the effects of violent video games on society?

    "Video Games and Aggressive Thoughts, Feelings, and Behavior in the Laboratory and in Life." Journal of Personality and Social Psychology 4th ser. 78.1 (2000): 772-90. Print. Eron, D. L., R. L. Huesmann, M. M. Lefkowitz, and O. L. Walder. "Does Television Violence Cause Aggression?" American Psychologist (1972): 253-63. Print.

  2. "Does Technology have an essence? Define what this might be and critically assess how ...

    In a world "everywhere we remain unfree and chained to technology, whether we passionately affirm it or deny it" (Heidegger, 1977, p4), Heidegger formulates the goal we are concerned with here as that of gaining a free relation to technology.

  1. Digital networks like the internet have extended State and Corporate control to unprecedented levels. ...

    The communicating system lines provided by this network have certainly heightened the ability of criminals to co-ordinate their activities in conducting online fraud and also maintaining greater control over access to our personal information (Russell, 1998). This undeniably showcases the internet as providing unparalleled criminal opportunities to control and observe

  2. What did McLuhan mean when he said 'the medium is the message'? Is this ...

    The idea of media being an extension of man is true as these day the mobile phones is seemed to be apart of us we carry it where ever we go and take it to places we dont really need.

  1. Evaluting My Media Detox

    I?m not even able to walk to the classroom without having my headphones on. I have my headphones on all day long, that my family immediately noticed them missing on the day of the detox. FOMO is actually depriving us from existing in the present and taking pleasure in the here and now (Kelner, 2013).

  2. The Psychological Effects Acquired from Video Games and How They Weaken the Minds of ...

    Lastly, video games present different aspects in real life that provides an adolescent a sense of awareness about himself and the things around him. Video games present reality in a positive manner such as having a good social life in the virtual world as the character you are playing or

  1. Social networking and computer mediated communication

    The authors combine aspects of sociology, social psychology, psychology and media into this book to support their arguments regarding the effects of ICT and social networking on youth. In their research conducted in Israel in 2001 between 2004, they found that young people that made use of the Internet were

  2. Online Journalism - I will look at the rising use of interactivity in news ...

    The idea that your work is instantly open to review, critique and possibly even ridicule is an unnerving thought. While the media has been slow to fully adapt - In recent years the drop in newspaper circulation has forced their hand.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work