Ad Analysis Essay

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Bobby Meyers

College Writing Section 17

Analysis Final Draft

November 25th, 2008

A "Lush" for Something New

The purpose of an advertisement is simple: to deliver a message to consumers. However, when consumers pass billboards on the highway, or flip through a magazine clustered with pictures, what kind of strategies do advertisement agencies employ to stick out from the crowd? Although the 5 Gum company possess infinite plans on how it would like to effectively reach consumers, the four factors present in the chosen ad that influence clients the most are: the colors to provoke emotions, the images that catch eyes, a little spice of comedy, and the simplicity of the ad.

Magazines are capable of taking readers through many environments; often in an abrupt manner. A customer that recently purchased the newest Cosmopolitan magazine can go from learning the latest gossip on his or her favorite celebrity that starts on page 262, turn the page and find himself or herself looking at a strange colorful world - a vivid orange and black Lush flavored "5" gum ad. This world is especially appealing to the younger age group Cosmopolitan is directed to.