Business Enterprise Skills - Marketing Strategy Report

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Marketing Strategy Report

Table of Contents

Page

1.0 Introduction 3

2.0 Marketing Mix 4

2.1 Product 4

2.1.1 Unique Selling Point 4

2.1.2 Competition 4

2.1.3 Three Year Plan 5

2.2 Place 6

2.2.1 Manchester City Centre 6

2.2.2 Rusholme 6

2.2.3 Fallowfield 6

2.2.4 Didsbury 7

2.2.5 Decison

2.3 Price 7/8

2.3.1 Research 8

2.3.2 Salaries 8

2.3.3 Cash Flow Forecast 8

2.4 Promotion and Advertising 9

2.4.1 Raising Exposure 9

2.4.2 Public Relations 9

2.4.3 Research 10

2.4.4 Staff 10

2.4.5 Future Promotion 11

3.0 Conclusion 11

4.0 Bibliography 12

Appendix One: Cash Flow Forecast

Appendix Two: Sample Questionnaire and Results

Appendix Three: Junk Shop UK Website

Appendix Four: Minutes of meetings

1.0 Introduction

It was agreed that as fashion buying and marketing students that a fashion orientated enterprise would be a successful choice, we discussed various