E Commerce Applications

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CONTENTS

1. Introduction 2

1.1. What is E-Commerce? 2

2. Benefits of E-commerce 2

3. About E-Mekaniks' Business Idea 3

4. Business Model 3

4.1 The components and functions of a business model 4

4.2 Roles of a business model 5

4.3 Marketing Strategy 5

5. SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats) 6

5.1 Strengths and Weaknesses affecting E-Mekaniks 7

5.2 Opportunities and Threats facing E-Mekaniks 8

5.3 Value Chain Analysis 10

5.4 Porters generic Strategies 11

5.5 Ansoff Matrix 11

6. Legal, Organisational and Cultural Issues 14

6.1 Legal Issues 14

6.2 Ethical Issues 15

6.3 Organisational Issues 16

6.4 Cultural Issues 17

7. A High Level Online Marketing and Promotional Plan for E-Mekaniks 17

8. Overview of E-commerce architecture 17

9. OSI Model Layers 18

10. Why 3-tier architecture? 18

11. Platform/technology Recommendations 20

12. Development approach 21

13. Introduction to Usability 27

14. Usability Plan for E-Mekaniks 32

15. Website layout 34

15.1