Discourse Analysis of Gender

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Running Head: CHALLENGING STEREOTYPICAL SEX-ROLES

Challenging Stereotypical Sex-Roles: A Discourse Analysis of Gender.

Madeleine Johnston

University of Notre Dame, Australia

Abstract

This paper examines the sex-roles associated with traditional societal views of masculinity and femininity as described by Sandra Bem (1976) and how these roles are continuously reinforced through discourse and government policy. The process of observation, imitation and reinforcement through the influence of role models impacts the internalisation of these sex-roles, as proposed by Bandura (1977) in the social learning theory. The importance of the issue is shown through the negative effects felt by individuals around the world, and the need for the alteration of the discourses involved is paramount. Government policy, religion and its religious figures, media, pop culture and the education system all reinforce traditional views of masculinity and femininity. Change can occur at each of these points to encourage healthier wellbeing of society as a whole and the attitudes passed down to future generations.

Challenging Stereotypical Sex-Roles: A Discourse Analysis of Gender.

The sexual divide is arguably the most persistent and deepest divide in the world today (Epstein, 2007). Traditional masculine and feminine discourses play an important part in this obvious divide; these stereotypical sex roles contribute to the discrimination (Coghlan, 2006), degradation (Copenhaven & Eisler, 1996) and burdens millions of people around the world experience today, making it an issue of extreme significance.  There is little evidence to support the argument that men and women are significantly different, therefore one can conclude that all gendered stereotypes separating the sexes and the social roles attached to these stereotypes are socially prescribed (Epstein, 2007). The characteristics of masculinity as described by Bem (1975) include aggressiveness, independence, strength, dominance and the ‘breadwinner’. Bem (1975) describes orthodox feminine traits as being nurturing, passive, weak, conforming, submissive, and predominantly ‘belonging’ in the home. Religion has been a major influence on civilization throughout history and has contributed to these traditional sex role stereotypes. Through the process of observation, imitation and reinforcement as described by Bandura’s social learning theory, individuals internalise these societal norms through the influence of role models and persistent messages in religion, government legislation, media, pop culture and the education system. In order for the unhealthy habits and attitudes to discontinue, structural and ideological change must occur at each of these points so that the wellbeing of society can be improved and equity achieved.

The inequitable social construction of sex roles and stereotypes affects the wellbeing of society as a whole as well as the individuals within it, making it a problem of extreme importance. Individuals of both sexes and of all age groups are affected physically, emotionally and spiritually by these traditional sex role standards (Eisler, 1995; Copenhaver & Eisler, 1996; Jakupcak, Salters, Gratz & Roemer, 2003).  A recent study found that two of the three top issues worrying young women of today are poor self image and gender stereotypes (Williams, 2009). These issues may affect women at work, at home, may undermine their ambition, affect their self-esteem and limit their potential (Bartholomew & Costello, 1997). The stress caused by gender stereotypes affects both men and women alike. The pressure to conform to masculine gender roles has been linked to anger, hostility, personal loss, life dissatisfaction and high blood pressure in men (Eisler, 1995). Other stereotypes including male superiority and domination, feminine roles in the home and the notion that women have less intellectual capability (Epstein, 2007) have adverse affects on women around the globe.  In many countries, girls are still denied any education. In Southern Asia, twenty three and a half million girls do not attend school and in Africa virtually half of all girls are also excluded (Epstein, 2007). The conventional views of masculinity and femininity held by society were looked at by Sandra Bem (1976) in an effort to challenge these common notions and create potential change.

The social construction of masculinity and femininity was observed and analysed by Sandra Bem (1976); a psychologist most famously known for the creation of the Bem Sex Role Inventory. The construction of the Bem Sex Role Inventory includes a separate Masculine scale and a separate Feminine scale, which Bem defined in terms of culturally or socially desirable traits for men and women, respectively.  The inventory included 60 questions which were answered by the respondent to determine whether they were masculine, feminine, androgynous or undifferentiated. Assertiveness, aggressiveness, strength, superiority  and being the ‘breadwinner’ are examples of masculine discourses on one end of the scale while various feminine discourses include being overly emotional, dependent, irrational, nurturing and being housewives. Healthy functioning in contemporary society, according to Bem (1976), required both feminine and masculine psychological traits. She argued that it was tragic for society to inhibit the development of half of the necessary psychological traits in each individual, and that an individual's overreliance on either stereotypically masculine or feminine traits could be dangerous to the individual and to society. Bem (1993) believes that at one time, the main beliefs that men and women have different natures, that men are the superior sex and that male-female difference is natural were created by God and religion. Religion and the Bible have provided the basis for many moral and gender-based belief systems prevalent today, and have contributed greatly to the masculine and feminine ideals through the language in the scriptures.

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The language and values in the bible have contributed to the construction of sex roles throughout history; usually to the detriment of the female sex. Religion was the most significant influence on the moral and political systems throughout history and arguably still is. The language used in many parts of the bible implies male superiority or dominance, a discourse which has continued until today. Starting at the beginning of the scriptures in Genesis, the creation of woman was told to be from “the rib, which the Lord God had taken from man” (Genesis 2: 21, American Standard Version). This scripture ...

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