In what ways does globalisation break down traditional cultural barriers?
. IN WHAT WAYS DOES GLOBALISATION BREAK DOWN TRADITIONAL CULTURAL BARRIERS?
Student Number: 0304705
Module code: SE3102
Module title: Postmodernity II
IN WHAT WAYS DOES GLOBALISATION BREAK DOWN TRADITIONAL CULTURAL BARRIERS? ILLUSTRATE
YOUR ANSWER BY EXAMPLES TAKEN FROM
TWO CULTURAL FIELDS
Culture is moving around the globe at an alarming rate through, and as an effect of, many different media. Each nation's culture and identity is becoming increasingly merged and integrated with one another. Such changes are particularly representative of the postmodern and are significantly contributory in the argument that we are living in a postmodern world. Many theorists and writers have commented that the world is getting smaller with Marshall McLuhan using the phrase 'global village' (cited in Williams 2003: 66-7). Given how easy it is to sample another nation's cuisine, see another nation's film or to simply contact another nation, this compendium seems a feasible interpretation of the world in which we live. Two key terms which have been frequently used in debate are 'heterogenisation' and 'homogenisation'. The fear that the world will become a homogenized version of North American culture is the debate most prominent.
This is, however, open to contestation in many ways. The cultural boundaries themselves are probably breaking down as access to another country's culture is becoming increasingly simple. Different cultures are also being assimilated together within different nations to create modified national identities. The British identity, for example, has undergone much change in the past century. Chicken Tikka Masala is now considered to be the most popular dish in the country according to Food Service intelligence [WWW 1999]. It has become a national dish and one which defines Britain's new 'multicultural' identity. Tandoori chicken transcended the Indian cultural barrier to come to Britain where it was fused with British culture by adding a gravy creating a new hybrid dish. It is, therefore, through globalization that this dish exists at all and the merging of the two cultures.
Student Number: 0304705
Module code: SE3102
Module title: Postmodernity II
IN WHAT WAYS DOES GLOBALISATION BREAK DOWN TRADITIONAL CULTURAL BARRIERS? ILLUSTRATE
YOUR ANSWER BY EXAMPLES TAKEN FROM
TWO CULTURAL FIELDS
Culture is moving around the globe at an alarming rate through, and as an effect of, many different media. Each nation's culture and identity is becoming increasingly merged and integrated with one another. Such changes are particularly representative of the postmodern and are significantly contributory in the argument that we are living in a postmodern world. Many theorists and writers have commented that the world is getting smaller with Marshall McLuhan using the phrase 'global village' (cited in Williams 2003: 66-7). Given how easy it is to sample another nation's cuisine, see another nation's film or to simply contact another nation, this compendium seems a feasible interpretation of the world in which we live. Two key terms which have been frequently used in debate are 'heterogenisation' and 'homogenisation'. The fear that the world will become a homogenized version of North American culture is the debate most prominent.
This is, however, open to contestation in many ways. The cultural boundaries themselves are probably breaking down as access to another country's culture is becoming increasingly simple. Different cultures are also being assimilated together within different nations to create modified national identities. The British identity, for example, has undergone much change in the past century. Chicken Tikka Masala is now considered to be the most popular dish in the country according to Food Service intelligence [WWW 1999]. It has become a national dish and one which defines Britain's new 'multicultural' identity. Tandoori chicken transcended the Indian cultural barrier to come to Britain where it was fused with British culture by adding a gravy creating a new hybrid dish. It is, therefore, through globalization that this dish exists at all and the merging of the two cultures.
