International Businesses, social responsibility and ethical principles

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Elements of International Business

International Businesses, social responsibility and ethical principles

Dr. Austin Chakaodza

                  

                                   By Wail Al-Aun

Trade has been known to the world since the existence of humans. Trade has helped spread ideologies, culture, religion and many other things around the world. Ethics is one of the major shared issues that trade has helped spread also which is why international business (which is a broader form of international trade) is interrelated with ethics and ethics is associated with responsibility therefore linking international business with social responsibility. Globalisation which a much discussed topic academically and elsewhere is not new to the world; multinational corporations have been operating all over the world for decades now and have been selling their products and services to everyone from the poorest to the richest. What is new however is the recent mass media attention that these enormous multinational corporations have attracted lately, thus a shrewd attempt from them to paint a new image or orchestrate a beautiful symphony to cover the real intentions of globalisation.

Ethics and social responsibility will always be a debate when international business is process. Issues such as human rights, labour issues, bribery/corruption and environmental protection are some of the most delicate. This also brings up questions about ‘Realism’, and ‘Cultural Relativism’. “I apply the label realist to anyone opposed to the application of moral concepts to international policy, whether in business or elsewhere” This could be dangerous and futile for international business, dangerous because it will cause legal disputes if not more aggressive and futile because it will not help market research to asses and study the market of the foreign country. Cultural Relativism asserts that words such as ‘right’, ‘wrong’, ‘justice’ and injustice’ are gained from cultures and only according to the culture surrounding them and therefore moral concepts gain legitimacy only through habits and attitudes of a given or concerned culture; in turn, all intercultural comparisons of values are meaningless. If these ideologies are taken into practice with international business they will create a series of problems from both host countries, multi-national corporations and the home country of the multi-national corporation. The problems may differ from a wide range of complexities such as legal disputes, international legal disputes, a bad name or reputation for the multi-national, political disputes between either countries or sometimes even more.

Human rights are on the top of the list with ethical responsibility towards the society of which the multi-national operates in. It is a generally accepted principle that MNEs (Multi-National Enterprises) should not engage in direct infringement of human rights. The UDHR (UN Universal Declaration of human Rights) is commonly taken as the appropriate benchmark. Also some people would further prefer companies to refrain from doing business in countries known to infringe human rights on a systematic basis. However, some argue that if an MNE abstains from conducting business in a country with an ethically dubious regime, it will only hand over business opportunities to companies without such reservations ‘human rights’. This is true but still is better than funding or circulating investment in a country that infringes on human rights on a regular basis, if other businesses do decide to invest in it, that is the ethical and moral responsibility that they are ignoring. Consequently if a MNE argues that it is investing or doing business with a country that is infringing on human rights in order to cut out other businesses that do not have respect for human rights, it is obvious that there aims is to compete with these businesses and to gain as much profit as possible.

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Both globalisation and corruption are the words that have been used frequently in public debates all over the world in the last few years, and they are both complex concept. Globalisation is relatively new while corruption is an old one. Corruption can be defined as the abuse of public power for private gain.  Inefficient MNEs are both more likely to bribe, and to bribe more than sufficient MNEs and it often means governance problems that hurt economic development. Moreover, an ethical behaviour can be costly, but if ignoring the ethics, it can cost more. Private companies have to consider profit maximization ...

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