Japanese taste culture ---sushi in Hong Kong.

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Topic: Japanese taste culture ---sushi in Hong Kong

INTRODUCTION

It is well known that sushi is very popular Japanese food in the world. In the past, sushi is an exotic and expensive food served at luxurious hotels and high class restaurants in Hong Kong. It seems a kind of class reflection. However, sushi starts to localize the taste to fit local customers. It becomes more popular than the past. Many sushi bars and restaurants offer affordable prices as localization nowadays. So, it is interesting to take a deep look into the taste and localization aspects towards Japanese taste culture.

This paper examines the growth of a sushi culture in Hong Kong from historical aspect. It discusses the history of sushi and the reasons for its popularity in Hong Kong. Also, it examines the making of the sushi culture and industry and looks into different aspects of taste and localization. By identifying the characteristics of the sushi culture in Hong Kong and locating sushi in the context of globalization of Japanese popular culture. It aims to deepen our understanding of the mechanism of taste and Japanese popular culture.

In Hong Kong, many people start to