• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Literature Review; Explanations for the lack of coverage of female sports in the UK media

Extracts from this document...

Introduction

66-4947-00L Assessment and Employability Skills BA(Hons) Sport, Society and Culture Adam Cook ________________ Explanations for the lack of coverage of female sports participants in UK media This essay aims to explore the reasons behind the lack of coverage of female sports participants in the UK media. It is important in this essay to consider not just why this lack of coverage exists, but what evidence or previous research has been conducted to support these claims and with evaluation and analysis of this previous research, how much validity lies within these claims. This essay uses a variety of different texts from several authors and a few include Birell and Cole, Anne Flintoff and Beccy Watson's work with Sheila Scraton who has been predominantly used within this essay simply because whilst she is a contemporary author she regularly looks back and cites traditional research providing a great balance of different sources. From these authors there are several preliminary reasons constructed to explain the lack of coverage of female sports participants in the UK media and these are hegemonic features and traditions, gender role socialisations and the lack of interest within female sports itself. The evidence or previous research used to support the claims made are of both an old and contemporary nature, extracted from a variety of different texts. ...read more.

Middle

When analysing this study, whilst it is a slightly out dated and not used in a sporting context it provides one possible definition of both sex and gender. But one of the biggest problems that occur within a society that strives for equal gender rights is that both genders are socialised in different ways. A classic example is the use of colours in gender socialisation; in a contemporary UK society it is not uncommon to find young boys dressed in darker, ?masculine? colours such as blue compared to young girls with their ?feminised? pink. One study that supports this claim is Batman vs. Bratz (2011) where it was indeed found that whilst boys chose traditional ?masculine? colours, their female counterparts preferred their own traditional ?feminine? colours. Whilst it is possible to criticise this study for not being based around sport itself, it is contemporary, provides a simple explanation allowing progression onto the next point. Another important analysis to make on this study is that this is quantitative information; quick, easy information to obtain and provides results with figures. ?Physical Education in schools still offer different activities that are gender defined, and teaching can provide dominant gender ideologies? (Scraton & Flintoff 2002). Looking back at this study used earlier in this essay, this can be used well again when looking at the contribution of gender role socialisations to the lack of coverage of female sports participants in the UK media. ...read more.

Conclusion

All in all, the sources used within this essay are solid and are provided by widely recognised feminist writers e.g. Sheila Scraton. Referencing 1. Batman vs. Bratz (2011). Today?s Date: 12/11/12. Accessed 08/11/2012. at http://link.springer.com.lcproxy.shu.ac.uk/article/10.1007/s11199-011-9989-1/fulltext.html#Bib1 KARNIOL, Rachel. Sex Roles. A Journal of Research. Springer Science & Business Media. 2. Bernstein & Blain (2003). BERNSTEIN, Alina. & BLAIN, Neil. 2003. Sport, Media & Culture. Routledge. London & New York. 3. Creedon (1994) CREEDON, Pamela, J. 1994. Women, Media & Sport; Challenging Gender Value. Sage Publications. 4. Denver (1994). SCRATON, Sheila. & WATSON, Becca. 2000. Sport, Leisure Identities & Gendered Spaces. Leisure Studies Association. 5. Fasting (1994) CLARKE, Gill. & HUMBERSTONE, Barbara. 1997. Researching Women in Sport. Houndmills, England, McMillan. 6. Rakow (1992) CREEDON, Pamela, J. 1994. Women, Media & Sport; Challenging Gender Value. Sage Publications. 7. Scraton & Flintoff (2002) SCRATON, Sheila. & FLINTOFF, Anne. 2002. Gender & Sport: A Reader. London, Routledge. 8. Scraton & Flintoff (2002) SCRATON, Sheila. & FLINTOFF, Anne. 2002. Gender & Sport: A Reader. London, Routledge. 9. Scraton & Flintoff (2002) SCRATON, Sheila. & FLINTOFF, Anne. 2002. Gender & Sport: A Reader. London, Routledge. 10. Scraton & Flintoff (2002) SCRATON, Sheila. & FLINTOFF, Anne. 2002. Gender & Sport: A Reader. London, Routledge. 11. Talbot (2001) SCRATON, Sheila. & FLINTOFF, Anne. 2002. Gender & Sport: A Reader. London, Routledge. ________________ Sport Programme Faculty of Health & Wellbeing Sheffield Hallam University Page ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our University Degree Gender Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related University Degree Gender Studies essays

  1. Examine the sex-gender debate in feminist philosophy and social science.

    The consciousness assumed is neutral or implicitly male. In contrast to this, it is claimed that the subject is always a situational body. There is no neutral or passive body which underlies gender. As a result the attempt to treat gender as somehow eliminable to see gender as problem is basically mistaken.

  2. How is the field of international relations gendered?

    Women make up only 6 percent of the Marine Corps, which cultivates an image as the most testosterone-fuelled service, and they are still officially barred from combat branches like the infantry.' This evaluation explains recognises how military is seen as an overtly masculine institution and offers an explanation to why

  1. With reference to femininity, discuss the ways in which gender norms intersect with ideas ...

    Mamma points out the regularity of this performativity in order to best adapt to different ideologies within institutions of society. 'This juggling of different identities is sometimes expedient, something that one has to engage in, for example is one wants to get a job'.

  2. LGBT studies. History and future of same sex marriage in the US

    Additionally, those who support gay marriage believe that marriage serves an essential role in society. Spouses have a sort of "contractual" agreement to care for each other, financially and emotionally. Married couples tend to care for each other when one spouse is ill or injured, which alleviates some of the burden placed on society.

  1. Gender Role Conflict in the Works of Kate Chopin

    Over the course of that year she constantly feared for her son's wellbeing and all that she had worked for at her job. Eventually, her absences took their toll and she was demoted, which cut her income. This was during a time when medical bills were piling up.

  2. Personal ads in UK

    because ads today may differ from those in the past for a number of reasons such as changing gender roles, interpersonal safety, etc (Hatala et al., 1998). We made this research to reflect the comparison of themes identified in the ads between men seeking women and women seeking men.

  1. Discourse Analysis of Gender

    The bible's view of sex differences was not scientifically founded. Since the bible was written, male and female differences have been widely researched, and the results are often dissimilar to what the bible implies. There is a widely-held belief that the differences between men and women are based on apparent

  2. An Investigation in media representation of gender in sport

    There is more evidence to show that male athletes receive more praise and are less criticized in sport through the analysis of commentary during the 1992 tennis exhibition game between Jimmy Connors and Martina Navratilova (Halbert and Latimer, 1994). When the game was tied, Connors received 30 praise comments, while Navratilova only received 7.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work