Max Goldman
English 111
Paper # 4
Teenage Wasteland
Webster’s dictionary defines a trend as “A predisposition to think, act, behave, or proceed in a particular way”. There are many trends that are unsettling in the new millennium, however the trend that is most difficult to understand, is the rise in teenage tobacco smokers. The causes that have contributed to the rise in teenage smokers are due to the tactics of the advertising companies and the parental influence of the teenagers. However, no cause is more prominent than the peer pressure teens feel today.
Advertising agencies have targeted young smokers for quite sometime. Whether the message they are trying to deliver is spoken on the radio, plastered on billboards, or subliminal, the intended audience has typically been the youth. Some people say that the billboard ads that read “Welcome to loserville for a teenage smoker” are antismoking enough. This is sorely untrue. The ads for tobacco products have depicted attractive people who are most likely thin and tone, having the time of their lives while smoking. This is still attracting teenagers to the thought that smoking will guarantee a good time. Another way the tobacco companies target young people is by using mascots. The Camel brand cigarettes had a mascot by the name of Joe Camel. This attracted the youth to smoking by giving them a loveable character that they become infatuated with. For example the way children were drawn to a purple dinosaur by the name of Barney. However, unlike Barney the cigarette companies made Joe Camel seem “cool” and rebellious, which captivated young teens. With such interest in the excitement these characters are experiencing, kids may find themselves addicted.