Max Goldman

English 111

Paper # 4

Teenage Wasteland

Webster’s dictionary defines a trend as “A predisposition to think, act, behave, or proceed in a particular way”. There are many trends that are unsettling in the new millennium, however the trend that is most difficult to understand, is the rise in teenage tobacco smokers. The causes that have contributed to the rise in teenage smokers are due to the tactics of the advertising companies and the parental influence of the teenagers. However, no cause is more prominent than the peer pressure teens feel today.

Advertising agencies have targeted young smokers for quite sometime. Whether the message they are trying to deliver is spoken on the radio, plastered on billboards, or subliminal, the intended audience has typically been the youth. Some people say that the billboard ads that read “Welcome to loserville for a teenage smoker” are antismoking enough. This is sorely untrue. The ads for tobacco products have depicted attractive people who are most likely thin and tone, having the time of their lives while smoking. This is still attracting teenagers to the thought that smoking will guarantee a good time. Another way the tobacco companies target young people is by using mascots. The Camel brand cigarettes had a mascot by the name of Joe Camel. This attracted the youth to smoking by giving them a loveable character that they become infatuated with. For example the way children were drawn to a purple dinosaur by the name of Barney. However, unlike Barney the cigarette companies made Joe Camel seem “cool” and rebellious, which captivated young teens. With such interest in the excitement these characters are experiencing, kids may find themselves addicted.

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        Consequently, as Joe Camel looked “cool” and rebellious this tapped into the unruliness of the majority of teenagers. Teenagers want to feel a sense of independence from their parents, which means making their own choices. This means in the long run, teenagers will choose smoking as a way to show their parents that they can make their own decisions without asking for permission. At the same time, parents are telling their children to make the right choice, but enforcing on them to obey their rules. Smoking is a way for teenagers to rebel against their parents.

        Furthermore, another characteristic of ...

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