A) Give an explanation of why people yield to minority influence.

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Psychology

  1. Give an explanation of why people yield to minority influence.

Social Cryptoamnesia.

Which is a tendency, over time, to forget the source of a particular , thus making it less likely that conversation will be impeded by the association between deviant minority and a particular attitude or belief. There is a pint in any group where, after some members have started to agree with the minority, the minority then turns in to the majority.  

  1. Describe the aims, procedures, prediction, results, conclusions and criticisms of two studies of obedience to authority.

Milgram electric shock experiment 1963

Aim

Stanley Milgram was from a Jewish background he was interested in how easily ordinary people could be influenced into committing atrocities for example, Germans in WWII. The aim of Milgrams study was to investigate whether ordinary people will obey a legitimate authority even when required to injure another person, i.e. obedience to unjust authority.

Procedures

Milgram recruited 40 male participants by advertising for volunteers to take part in a study of how punishment affects learning, to take place at Yale University. Everyone was paid $4.50 and told that they would receive this even if they quit during the study.

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There were two confederates: an experimenter and a learner. The participant drew lots with the confederate and always ended up as the teacher. He was told that he must administer increasingly strong electric shocks to the participant each time he got a question wrong. The machine was tested on the participant to show him that it worked.

The learner, sitting in another room, gave mainly wrong answers and received his (fake) shocks in silence until they reached 300 volts (very strong shock). At this point he pounded on the wall and then gave no response to the next ...

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