Critically assess the efficacy of treatment in changing addictive behaviour

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Critically assess the efficacy of treatment in changing addictive behaviour

In order to critically evaluate the efficacy of treatment in changing addictive behaviour, an analysis of several factors needs to be addressed. Within this essay key issues such as theories, models of behaviour change and the methadone programme will be summarised. Treatments such as Cognitive Behavioural Therapy, Motivational Interviewing, Motivational Enhancement Therapy and Twelve Step-Facilitation will be critically assessed before finally moving onto the concept of unassisted behaviour change and natural recovery.

Behaviour change is a complex and highly emotive subject with several competing theories as to ‘what’ and ’why’ it takes place. Many theories and models have been established in an attempt to answer these questions such as the Health Belief Model, Social Cognitive (Learning) Theory, the Theory of Reasoned Action, the Theory of Planned Behaviour and the Transtheoretical Model. Many of the theories share a number of factors such as intentions to behave, environmental constraints impeding the behaviour, skills, outcome expectancies, norms for the behaviour, self-standards, affect and self-confidence with respect to the behaviour. Efforts to change an individual’s behaviour via education and counselling must take these factors into account and address those deemed relevant to the individual and their particular need.

The Health Belief Model relates largely to the cognitive factors predisposing a person to healthy behaviour, concluding with a belief in one's self-efficacy for the behaviour. The model leaves much to be explained by factors enabling and reinforcing one's behaviour, and these factors become increasingly important when the model is used to explain and predict more complex lifestyle behaviours that are maintained over a lifetime (Becker, 1974).

The Social Cognitive Theory emphasizes the interaction between a person’s cognitions and their behaviour through cognitive constructs such as self-efficacy and outcome expectancies (or response efficacy).

Outcome expectancy refers to the expectancy that a positive outcome or consequence will occur as a function of the behaviour. Self-efficacy (or self-confidence specific to a behaviour) is a self-perception of having skills to perform the specific behaviour. The theory describes behaviour change as a three fold interaction of ‘person’, ‘behaviour’ and ‘environment’ interacting dynamically in a process called ‘reciprocal determinism’ (Bandura, 1989).

The Theory of Reasoned Action and the Theory of Planned Behaviour place relatively more emphasis on the concept of behavioural intention. The concept of behavioural intention can be predicted by the persons expectancies regarding the outcomes of a behaviour, attitudes toward the behaviour and normative beliefs the person has with respect to what influential’s would do in a specific situation. The Theory of Planned Behaviour extends beyond the original Theory of Reasoned Action to include the concept of perceived behavioural control which can influence intentions and behaviour. The addition of perceived behavioural control attempts to account for factors outside the individual’s control including the absence of resources or skills and impediments to behavioural performance. The perceived behavioural control construct is very similar to the concept of self-efficacy described by the Social Cognitive Theory however they are operationalised somewhat differently (Ajzen & Fishbein, 1980).

In the Transtheoretical Model or the Stages of Change Model the cognitive and behavioural change progresses as the individual moves through the following stages: pre-contemplation where the benefits of lifestyle change are not being considered, the contemplation stage where the individual is starting to consider change but has not yet begun to act this intention, the preparation stage where the individual is ready to change their behaviour and prepares  to act, the action stage where the individual makes the initial steps towards behaviour change and finally the maintenance stage whereby the individual maintains the behaviour change whilst possibly experiencing relapses (Prochaska & DiClemente, 1983).

All of the above models can be utilised within a treatment centred environment by the individual to maximise understanding and potential for change whilst minimising potential relapse into previous negative behaviours. Treatment, however, usually implies some form of external management such as therapy, healing and more often then not medication.  Although treatment will almost certainly utilise some or perhaps all of the models mentioned to some degree, medication, especially for rehabilitation of opiate users will probably play a fundamental role in the treatment. This is evident within the current methadone programmes for stabilising opiate dependant individuals.

Methadone was created by German scientists during World War II due to a shortage of morphine. Methadone is chemically unlike morphine or heroin but produces many of the same effects. It was first introduced into the United States in 1947 as an analgesic and is primarily used today for the treatment of opiate addiction. It is available in oral solutions, tablet form and injectable Schedule II formulations. Importantly, it is almost as effective when administered orally as it is by injection thus making it an ideal treatment for intravenous opiate drug users. Methadone’s effects can last up for up to 24 hours, thereby permitting once-a-day oral administration in heroin detoxification maintenance programmes. High-dose methadone can block both the physical and psychological effects of heroin, thereby discouraging its continued use by addicts. Adversely, chronic administration of methadone results in tolerance and dependence in the same way as heroin. However, the withdrawal syndrome develops more slowly and is less severe albeit more prolonged than that associated with heroin withdrawal.

Ironically, methadone used to control opiate addiction is frequently encountered on the black-market and has been associated with a number of overdose deaths ( cited 10/03/06). Methadone is the dominant therapy used for the treatment of opiate users within the USA, with over 115,000 American opiates users reliant on this treatment, and is fast becoming the prevailing treatment within Scotland. This is despite, most studies suggesting that the most important factors of behavioural change lie within the counselling that accompanies treatment (Farrell, Howes & Taylor, 1998)

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Interventions based on the Theory of Planned Behaviour are of limited efficacy in changing behaviour (Hardeman, Johnston, Johnston, Bonetti, Wareham, & Kinmonth 2002). Several possible explanations have been presented in order to explain this. Primarily, targeted cognitions are confined to three types of beliefs. These being behavioural, normative and control beliefs, with these targeted cognitions being the most frequently reported as salient by a group rather than those most salient to the individual. Therefore, if the individual does not hold these beliefs in themselves this type of intervention will fail. Another intervention method under the umbrella of planned behaviour ...

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