How sensitive is ActionAid to the varying needs and priorities of the individual governments it deal

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How sensitive is ActionAid to the varying needs and priorities of the individual governments it deal

Cecil Jackson-Cole set up ActionAid 22 years ago in London. The initial programme was targeted in India but very rapidly programmes were set up in Kenya, Somalia, Burundi and Ecuador as well as emergency relief operations, for example, flooding in Bangladesh.

As a charity, money naturally has to be raised. ActionAid do this in five main ways. Firstly, there is child sponsorship, this is the prime area for donations, the donator supports a child from a chosen country and receives regular reports, photographs and letters. Secondly the donator can choose community sponsorship, where the money helps support a project, such as child immunisation in one community. Thirdly the person can opt to give money to one type of project such as primary education, they do not select the country instead they specify the project. Fourthly the donator is able to leave a legacy and finally it is obviously possible to give your time, which in time generates income.

Once the income is generated it is used carefully so that over 70% is used for development and 30% is used for fundraising and administration. Unless the income raised is to be used specifically for emergency relief it is then ploughed into one of the many specially chosen 'Rural Development Areas' (RDA). The chosen areas are ones which are deemed vulnerable, poor and disadvantaged. The land is poor, resources inadequate and the area is often neglected from government services. The RDA is selected by the host country, who invites ActionAid in to help. ActionAid forms an 'intergrated development approach', in other words, it helps support or create a variety of programmes. This is because they are deemed to be inadequate, such as education, child immunisation and access to drinking water, also particular attention is given to female-headed households, the landless and the extremely poor. Typically long-term projects are set up as these are the most cost effective and they are aimed to tackle many problems of which there are four principle ones- health, education, agriculture and income generation, credit and savings.

Clearly ActionAids main aim is to help the poor within their communities. But to what extent is it sensitive to the priorites and needs of the government?

Naturally there is a working partnership between ActionAid and the governments concerned. The government is asking for help and ActionAid are giving it, therefore they both have a need for each other, thus communication is good. Hence ActionAid recognises the main problem areas and the government can see and are well informed about the projects.

Both the government and ActionAid must co-operate with each other, so that project areas are recognised and later work is carried out efficiently. ActionAid realise that they are the visitors so they must follow the governments guidelines and also because above all they are there to help the country, so it is in everyones best interests to do so. Either ActionAid helps already existing government projects or it creates ones as the government are unable to do so. But although ActionAid is sensitive and recognises the priorities of the government it is essentially concerned for the individual at the individual level. Obviously it cannot by-pass the government but it bases it works on the priorities and needs of the individuals, keeping everything within the capabilities of the individual.

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Thus they take the 'grass roots' or 'bottom up ' approach. ActionAids approach is about a reversal in learning. It is impossible to learn the correct and appropriate techniques needed to help develop and improve the rural area through a developed countries educational attainments, urban status and modern language. If this was practised the methods and theories would be wrong and inappropriate. The wrong areas of population would be targeted and modern ideas, techniques and knowledge would be used which would not meet the needs of the locals. New equipment would need to be imported at inaffordable prices and new ...

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