In light of reduced uptake of the triple MMR vaccination, how do we increase protection levels to WHO recommended levels (95%) and protect the revenues of XYZ Pharmaceuticals

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Masters of Business Administration

(MBA)

Full-time

Techniques In strategic Consultancy

2001-2002 session

Professor: Dr Geoff Coyle

In light of reduced uptake of the triple MMR vaccination, how do we increase protection levels to WHO recommended levels (95%) and protect the revenues of XYZ Pharmaceuticals

Submitted by:

Julie O'Brien

Reviewed problem with:

Andrew Garnett

Lawrence Rosedale

Contents

Part A 3

Viable Firm Matrices 3

Purpose 3

Nature 3

Potential Uses 3

Part B 4

Introduction 4

Influence Diagram 4

TOWS Analysis 5

TOWS Potential Action Plan 6

Viable Strategy Matrix 7

Congruence Analysis 8

Resource Analysis 8

Force Field Analysis 10

Recomendations 11

Part C 12

Limitations and Benefits of the technique 12

Figures

Figure 1 Viable Firm Matrix 3

Figure 2 Influence Diagram 5

Figure 3 TOWS analysis 6

Figure 4 Action Set from TOWS analysis 6

Figure 5 Assumptions Made To Create Action Plan 7

Figure 6 Action Plan Groups 7

Figure 7 Viable Strategy Matrix 8

Figure 8 Congruence Analysis 9