The Effectiveness of Brief Interventions in Reducing Binge

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CHAPTER ONE: INTRODUCTION

The Effectiveness of Brief Interventions in Reducing Binge Drinking: Perceptions of Voluntary Sector Practitioners

A Case Study of Phoenix Futures

1.1 Background to Binge Drinking

Alcohol use has been a widely practiced tradition among nations around the world for the last centuries. Alcohol was consumed in large amounts regardless of its implication on health because the populace considered it a form of socialisation. For generations, it had been largely perceived as an integral part of British culture to get drunk (Alcohol Concern, 2003), as well as an accepted form of exchange at every level of interaction in society, especially in the western world (Dean, 1990). Consumption is often associated with a number of factors, which include: hygiene, diet, medicinal requirements, religion and recreation. In most countries over the world, one of the prime reasons for consuming alcoholic beverages is socialisation or recreation, although it may also be precipitated by stressful events.

Alcohol consumption has emerged as one of the most contentious practices around the world; where drinking was previously a common tradition, it is now faced with stiff health concern. To some scholars, moderate consumption of alcohol is safe. Other researchers