In the sixties, pop culture and lifestyle became closely linked. Art had never before been so accessible to the public.
In the sixties, pop culture and lifestyle became closely linked. Art had never before been so accessible to the public. The subject matter, forms and media of pop art reveal the characteristics of a way of life we associate with the sixties. The movement blurred the distinction between fine art and commercial art techniques. Warhol had started off as a commercial artist and so knew the importance of art in the business world of marketing and knew the importance of image in product promotion.
Pop art is a phenomenon of Western Europe and America. It originated from New York and London, and later other European cities joined in, but it never really spread to Eastern Europe. The principles of pop art were largely collage and assemblage, the intention being to give second hand images and objects new meaning and in some cases, subjectivize the objective. Objects, fragments and traces are combined with painting, drawing and sculpture in such a way as to ‘transcend the borderline between heterogeneous subjects.’