Personnel Selling Understanding Personal Selling
The purpose of sales personnel Many businesses have the feature of sales personnel and these businesses could be from high street shops and travel agents to specialist producers selling to other businesses. There are number of reasons for personnel selling and these are as follow: Increasing business sales The main reason for employing sales staff is that they work to improve and increase the sales revenue for the business as they sell more goods for the business. Sales staff can also be efficient element for promoting other products that the business provides, for example insurance for a laptop or a memory card to go with a new mobile phone. The sales staff will also attempt to attract the customer with other more products they offer such as more features with a broadband purchase (unlimited downloading or more speed for browsing through the internet) or higher specifications of a laptop. Helping businesses to remain competitive The company that strives to provide excellent service can achieve a competitive advantage over its competitors. The company can make repeated customers if its salespeople are helpful, knowledgeable and offer excellent service to the customers. Sales staff's target should be to provide a better service than the customer would receive from the company's competitors. Providing information and services to customers By providing information and the
Phone in Bangladesh.
Estimating the Demand of 'One' Recharge Card among the Pre-Paid Subscribers of AKTEL Mobile Phone in Bangladesh *M. Saifullah ABSTRACT Yet to be completed. Background of the Research The GSM cellular phone market in Bangladesh has emerged during the last three years. The first licenses were granted in November 1996. Today, there are four national cellular operators with 2,000,000 subscribers centered in urban areas. To put this growth in context, Bangladesh has approximately 500,000 fixed line telephones (350,000 considered operational), and 2/3 of these are in the Dhaka area. The country's teledensity is somewhere between 0.26 and 0.3/100 people - in other words, there are 2-3 fixed line phones per 1000 people. This teledensity is one of the lowest in the world. Teledensity is closely related to the development status of a country, as estimated by UNDP's Human Development Index. This means that Bangladesh, with 28% of phone subscribers using mobile cellular technology, is poised to be off the Economist chart in a matter of months. There are four mobile phone operators in this country. Three of them are operating with GSM technology and one is operating with CDMA technology. The operators of GSM categories are TM International (Bangladesh) Limited (TMIB) with the product name of AKTEL, GrameenPhone Limited with GP, and Sheba Telecom with Sheba. The only CDMA operator
The Human resource recruitment activity.
Introduction The Human resource recruitment activity is a buffer activity that creates a pool that the organization can draw from in the event of a labour shortage that is to be filled with new hires. Organizational recruitment programs affect applications through personnel policies that affect the attribute of vacancies themselves. In this assignment, more emphasize is kept on the recruitment and selection procedure of Brent Housing Partnership, a Government Subsidiary. The London Borough of Brent was created out of the re-organization of London's Government in 1965, yet its component parts, with only a few exceptions like Queensbury, are derived from hamlets, which began as self-supporting communities in forest clearings, some of which date back as far as the Dark Ages. Brent Housing Partnership was created as an Arms length Management Organization from the former Brent Housing Management Services. This took place on 1st October 2002. Whilst Brent Housing Partnership has its own executive board, it maintains very close links with London Borough of Brent and will continue to do so for the immediate future. Brent Housing Partnership controls and manages 10,500 council properties (plus 3,000 Leasehold properties) on behalf of London Borough of Brent and employs approximately 1640 staff. Key Services. Births, Deaths & Marriages, Corporate, Council Tax/Housing Benefit,
"An investigation on the importance of brand names to consumers".
"An investigation on the importance of brand names to consumers" Introduction: The aim of this research is to find out why brand names are important to consumers. The reason why this research has been undertaken is because branding is an interesting topic, which plays a major part in everyday life. Brands are found everywhere that hardly anything today is unbranded, including clothes, food, furniture and even cars. The research will show why brands are important to consumers. This research proposal will report other authors who have commented on brands. The author will be conducting primary research in forms of questionnaires and interviews. This is an important study for the reason that it demonstrates the way people buy and the justifications of their choice. Aims & Objectives or Hypothesis: Research question: Why brand names are important to consumers? Aims & Objectives. The main objective of the proposal is to examine why brand names are important to consumers which could also consist of what branding is and how important it is to consumers in everyday life. Hypothesis My hypotheses are as follows: The higher the satisfaction with one brand name, the more the customer will trust the brand name. The brand name is used to make the customer secure with products/service. The geographical implications on the brand i.e. if the brand name is well established in
"Analyse some of the key challenges and dilemmas in providing leadership and change management within a context of multi-level and inter organisational governance."
ID: 00361896 Programme: PDLGM Cohort: 2 Submission date: 12-04-2004 Word Count: Programme Module 1: Leadership and Multi-Level Governance "Analyse some of the key challenges and dilemmas in providing leadership and change management within a context of multi-level and inter organisational governance." All the work contained within is my own work, conforming within the University of Warwick guidelines on plagiarism Introduction . From leadership to change Management The study of leadership is a rapidly expanding arena; however this does not guarantee that we are "getting even nearer to understanding what leadership is" (Grint, 2000).Traditionally leadership literature has tended to focus on the individual traits, context, and dynamics. These theories and approaches, namely the 'Trait', 'Situation' , 'Contingency' and 'Transactions'; have combined in advancing one of the current understandings of the leadership concept, "Adaptive Leadership" . The latter viewing leadership more as a dynamic and fluid process, with a particular focus on the learning required "to define, articulate, reinforce, and change basic beliefs and values" (Hartley, Lawton, 1998:12). This section opens with an evaluation of these theories, commenting on the evolution of the concept of leadership to the current, change management based paradigm. .1 Inherent, Cognitive, and Behavioural
Introduction and Product overview(nike)
Name: Ronit Aryal Course: Business AS applied Product: NIKE {Air force shoe} The Air Force athletic shoe is a product of Nike Inc. Created by designer Bruce Kilgore. This is a basket ball shoe with the Nike air technology. The shoes are sold in three different types: the low, the mids, and the high-tops and come in many different colorways, forms, textures, and patterns. The shoe mainly designed focusing for basket ball players is now famous within the young generation for fashion look. Air force shoes nowadays are so popular that they are custom made depending on the demand of the individual costumer. Why chose this product? Nike Inc Company is the largest and most successful brand of shoes. And the most successful of all the brands is Air force. Millions of air force shoe has been sold till date. History The Air Force 1 was produced in 1982 and discontinued the following year. It is the first Nike basketball shoe Nike ever created. Little has changed to the Air Force One since its creation in 1982, since then, over 1,700 color variations have been produced, bringing in an estimated 800 million USD/yr in revenue. 2002 Rap Star Nelly released a chart topping song about Air Force Ones Air Force 1 debuts as the first Nike basketball shoe with an air sole. The Air technology differentiated Nike from rest of the competition and propelled the company to become the
How effective customer service benefits the customer, the organization and the employee
How effective customer service benefits the customer, the organization and the employee . Example An old lady enters the shop and she wants to buy a TV. She doesn't know anything about the TV so the employee should take care of that customer and explain everything about the product she wants to buy. The employee should make sure that he is showing the right product that is in her budget and makes her feel secure that she is buying a good product. If there is anything else she wants the employee should take care of that too. If that lady doesn't know the way to check out the employee should show her the way to check out and help her to put the product in her car or organize delivery to her. * Benefits to the customer: The customer will feel very because she buys a good product that comes in budget and will do her shopping in that shop again. * Benefits to the employees: When the employee made a sale he will feel very confident and try to make more sales. * Benefits to the organisation: The organization will be very happy by knowing that they are making good sales and profit and their reputation going up. 2. Example A customer in wheelchair enters the shop to buy a washing machine and the section for washing machine is on the second floor and he is a new customer and doesn't know anything about that shop. So the employee should take care of that customer buy
If you were the CEO of a major corporation, how would you insure that you have created an ethical culture? How would this culture be communicated throughout the organization?
Mid-Term Project Business, Analysis, and Technology Workshop 3 Assignment Olga Wadsworth Indiana Wesleyan University Question: If you were the CEO of a major corporation, how would you insure that you have created an ethical culture? How would this culture be communicated throughout the organization? If I was a CEO of a major corporation, I would do several things to insure that there is an ethical climate in the corporation. First of all, I would try to cultivate an ethical behavior among the members through ethical leadership. Ethical leaders have a major impact on the organizations' culture. Through what they say and how they behave, they are establishing norms for the organization. I would be very careful and selective on my hiring in order to find new top levels managers with high ethical standards. Second, I would put emphasis on creating an open relationship between managers and employees, an organization based on honesty and mutual trust. In order to support ethical culture managers should establish open contact with their employees based on an attitude of friendliness, attentiveness, and concern for others. Good listening skills are also important. Employees should be encouraged to participate in decision making, to be able to express their opinions and ideas without fear. Third, I would establish a clear mission for the organization and work with my team
I am going to set up a business, which sells a wide range of football tops from kids' size to adults' size. The target market for my business will be people who want to buy football tops, for themselves or for other people
Introduction I am going to set up a business, which sells a wide range of football tops from kids' size to adults' size. The target market for my business will be people who want to buy football tops, for themselves or for other people, which can be a great birthday or Christmas gift. I am going to do market research before hand, so therefore I know what the demand will be and how much to supply and finally, where and how to supply my goods. Also by doing market research this will help me find an efficient way to advertise e.g. posters, leaflets. The initial target for the product will be schools children of Knights Templar School as I can supply it to them quickly, then eventually move across other schools and business. Primary research There will be two different types of research I will be doing for my business. The first type of research will be primary research. This is when I will be going out and around preferably the school or locally to find out the demand for my product. To complete this type of research I will need to draw up a questionnaire with appropriate questions to help me find the demand if there is one and a focus group for honest views. Questionnaire The questions I am going to ask are as follows . What gender are you? Male ? Female ? 2. What age group do you fall under 4- ? 5-15 ? 16-24 ? 25-55 ? 55+ ? 3. What league does your
AS Applied Business
Task B There are four types of vital research I will need to carry out in order to gain a clearer insight on making, producing, marketing and selling personalised T-shirts. Underneath is a list of the four methods of research I will carry out; PRIMARY RESEARCH This is research I will carry out myself. For my primary research I will carry out three types of research, this will include Observation, Product Analysis, and Questionnaires. I will have to carry out primary research as this will allow me to be specific in what it is I am looking for. E.g. in my questionnaire, I can hand it to those specific to my target market. In order to use the results given by my primary research I will firstly need to analyse and interpret the data. This research will help me find facts about the market, for example; desired price and location. This will give me an idea on how successful my business will be, and also identify what kind of things the customer requires before hand. So when it comes to starting the business I will be prepared from an earlier stage. SECONDARY RESEARCH This type of research has already been conducted, and is ready and there for me to use. There are three main sources of information I will rely on; > Internet > Books > Newspapers/Magazines Carrying out secondary data is vital as it allows me to view information that has already been analysed and
