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A Clear Description And Explanation Of The Objectives Of The Business - Mcdonalds

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E2 A Clear Description And Explanation Of The Objectives Of The Business For this assessment I will produce a detailed business report on McDonalds. In my report I will consider the different business objectives of McDonalds and compare it with others. I will observe the different factors that relate with each other and the affect it has on the performance of the business, also find out if McDonalds are reaching their objectives. Businesses live to provide goods and services for the people. All businesses, whether aiming to make a profit or not, have to make products to provide services that satisfy customer wants and needs. Businesses set themselves objectives that manage the way they run. 1 Making a profit 2 Surviving 3 Increasing sales or market share 4 Providing services to the community 5 Producing high quality products or offering high quality services 6 Developing a skilled workforce 7 Fulfilling charitable or non-profit objectives such as caring for the environment and social responsibility. ...read more.


UK financial profile of McDonalds 1996 1997 1998 1999 2000 New restaurants 91 98 92 88 100 Total restaurants 738 836 928 1,016 1,116 Pre-tax profit ** �91,987 �100,154 �82,331 �127,859 �137,459 ** Company-owned restaurants only In year 2000, the world wide sales system of McDonalds exceeded $40 billion and net income was in excess of $1.9 billion. 1996 1997 1998 1999 2000 Number of restaurants 21,022 23,132 24,800 26,309* 28,707 System wide sales 31,812 33,638 35,979 38,490 40,181.2 - US 16,370 17,125 18,123 19,005 19,572.8 - Outside US 15,442 16,514 17,856 19,485 20,608.4 Total revenues 10,687 11,409 12,421 13,259 14,243 Operating profit 2,633 2,808 2,762 3,319 3,329 Net Income 1,573 1,643 1,550 1,947 1,977 * Adjusted to exclude dessert-only kiosks from the restaurant counts. Ronald McDonald Children's Charities have given grants of more than $300 million since its inception. Surviving The first duty of a business is to survive, you may not be the most profitable business but a least u may still be able to compete in the future. If you are making enough profit it is worthwhile continuing with that business. ...read more.


And receiving goods at high quality doesn't always mean most expensive as most the expensive items are not always best quality nowadays. Developing A Skilled Workforce McDonald's organisation includes developing people at work in their objectives list. As the more they are trained is the better for their workforce as their importance is widely recognised. When McDonald's are developing their workers intelligence they are helping them with their independency to make decisions on behalf of the organisation, to help make these decisions they have to have good communication skills, problem solving, and the ability to work in groups and in I.T. Fulfilling Charitable Or Non-Profit Objectives Such As Caring For The Environment And Social Responsibility. McDonald's have in the past fulfil a charitable objective for children, which was a non-profit project which was a huge success to charity McDonalds is a family restaurant that likes to be seen as a business that has a concern for the environment and the community. Over past years McDonalds has contributed to schools and colleges all over Britain and have been advertising their restaurants everywhere possible, like at football grounds and billboards near train stations etc. ...read more.

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