A2 Business Project - Aims, Objectives and Summary

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A2 Business Project - Aims, Objectives and Summary

Aims and Objectives

My next step is to do some research about the business, its surroundings and its customers.  In order to obtain this information, I will search for some secondary data using the internet.  Through this method I should be able to learn more about the local community, such as family income etc.  I will use sites such as  to try and find what ACORN classification this area falls under.  These profiles should provide me with information and statistics about the ethnic origins of the residents, their family incomes and housing types among other things.

After analysing these statistics, I will construct a customer questionnaire which should help me see whether they think it is a good idea for Resham Mehal to diversify.  I will use questions aiming at finding out about the four key areas, otherwise known as the 4 p’s.  These are:

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  • Product – The actual goods or services that need to be focused on
  • Price – Are the prices reasonable at the moment and how could they be improved?
  • Place – Is the business situated in an ideal place?
  • Promotion – Is the business taking reasonable steps to promote themselves?

If I have time I will also make a questionnaire for the employee to find out whether she is satisfied with her job and also what she thinks of the extra work load she will be given if Resham Mehal does diversify.

After completing my research, I will be ...

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