Isaac Sedu
AIMS AND OBJECTIVE OF COURAGE BREWERY
Courage Brewery’s vision is “working together – building the brands that people loves to drink”. The purpose of a mission statement is improving the organisation, investing in brands and innovation, investing in growing markets and integration and operational efficiency.
Courage Brewery’s mission is to be the best European beer-led drinks company with constant revenue growth and consistently improving returns on capital. Businesses achieve their mission statement by setting aims. Aims are achieved by setting objectives.
Objectives have to be Smart which means specific, measurable, achievable, relevant, and time related. Courage Brewery’s objective is “to Drive Growth and Value through their brands and by improving the efficiency of our operations”.