AIMS AND OBJECTIVE OF COURAGE BREWERY

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        Isaac Sedu

AIMS AND OBJECTIVE OF COURAGE BREWERY

Courage Brewery’s vision is “working together – building the brands that people loves to drink”. The purpose of a mission statement is improving the organisation, investing in brands and innovation, investing in growing markets and integration and operational efficiency.

     

  Courage Brewery’s mission is to be the best European beer-led drinks company with constant revenue growth and consistently improving returns on capital. Businesses achieve their mission statement by setting aims. Aims are achieved by setting objectives.

Objectives have to be Smart which means specific, measurable, achievable, relevant, and time related. Courage Brewery’s objective is “to Drive Growth and Value through their brands and by improving the efficiency of our operations”.

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The common aim of all business is to:

  1. Make a profit. They calculate this by taking away revenue from costs. The ownership of Courage Brewery is a Public Limited Company (PLC) and the owners are the public who can by shares of the company. In return they expect a share of the profit. They use their profit to pay a dividend to shareholders and to reinvest in the business by expanding their business.

   

The factors which could affect Courage Brewery’s profit are high revenue, selling as much as they can and also by keeping their cost ...

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