• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analyse the marketing opportunities and challenges faced by a selected business when using internet marketing within its marketing mix. Tescos.

Extracts from this document...

Introduction

* M2 - "Analyse the marketing opportunities and challenges faced by a selected business when using internet marketing within its marketing mix" Introduction In this section I will be going to analyse and preserve the opportunities for Tesco's internet online business the opportunities I consider to be the most difficult challenges for Tesco. Opportunities for communication - For Tesco I think that the opportunities for the Tesco online business is that they have a great market pressure as anyone around the world can access their website at anytime. Opportunities for communication also offer the chance for businesses to promote their products online, as the internet is a promotional tool for all businesses. It will allow them to make wider range of customers aware of the business and the services. ...read more.

Middle

Another opportunity for Tesco is to create a comment box where customers can rate and comment on a certain product which was purchased for example this will guide customers in which products are highly rated by other customers and who share the same views as customers will mainly purchase from Tesco if products are preferred by other customers and if ratings are high fro that certain product. Challenge of maintaining security - The ways Tesco can overcome this is by placing a firewall which protects data or also hire a trusted and responsible member of staff to monitor data flowing in to the computer and also another way Tesco can overcome this is by placing an anti virus which blocks attacks from hackers and also deletes any viruses which may steal data. ...read more.

Conclusion

Challenge of delivering to expectations of higher reliability - The way Tesco can overcome this is by either delivering the product with a quick delivery service, also another way is to have a tracker on the product in which customers can know if the product is dispatched so the customer is ensured they will receive the product in the number of days the business has given. Challenge of possible linguistic and cultural sensitivities - The way Tesco can overcome this is by creating a new language bar as users can simply click on the language given and this automatically translates in to the person's language another way is to have a translator for each product instead of reading the product customers can simply click on audio translator and select language and this automatically describes the product in the chosen language. ?? ?? ?? ?? Suhaib Bashir Unit 12 - Investigating Internet Marketing ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. This assignment will be evaluating the contribution of relationship marketing activities and will also ...

    need to be made available in order to decrease the number of queues that build up. By McDonalds considering their customers ideas and suggestions, this will benefit the organisation on a whole as it would maintain or increase their current customer retention as customers would feel more wanted by the organisation.

  2. Describe the Social Implications of Business Ethics Facing A Selected Business In

    BRIBERY - NEED TO DISCUSS * Executive pay is the financial compensation paid to an executive official within an organisation, most executives would receive their basic salary along with added incentives such as share options, annual bonuses, salary rises and pension schemes.

  1. Describe the role internet marketing has in a modern marketing context using selected organisations ...

    Both businesses set their price list after checking the prices of other similar businesses to theirs. They can either set the prices lower or higher. Place: This is where the products are going to be sold i.e. where the business sells their products.

  2. Marketing Research. Explain how different marketing research methods have been used to make a ...

    Armor All Clean and Shine Car Wipes (pack of 5) are sold at �3.29 at Halfords10 and sold for �2.99 at Mileshams11. It would also be very useful to look at the population of the local area and how many people are car owners and try to find information from national statistics to see how big the potential market is.

  1. Describe the role internet marketing has in a modern marketing context using selected organisations ...

    This is because there is no need to store the good it goes straight out to the customer like manufacturer to customer. For example if a customer goes onto ww.nike.co.uk and then buys a customised trainer it is manufacturer to customer there is no need of a shop to show

  2. Evaluate the effectiveness of marketing techniques in Tescos.

    The Brand recognition of Tesco in UK is an important strength and will help fair-trade cotton clothing. The Tesco brand recognition gives it a good start for fair-trade cotton clothing in Germany. The Germans are known to avoid uncertainness, ambiguity and unquantifiable risk.

  1. Marketing Mix Proposals for a Chocolate Bar

    If the product is not promoted well using the correct technique then the product will not achieve its maximum sales. There are 2 main forms of promotion: Above the line ? Relates to promotional techniques such as Television and Newspaper articles.

  2. Business Aims and Objectives and the Marketing Mix

    Moreover in addition to the needs of a consumer; information is the most essential need and want that a consumer expects. Consumers are concerned about what the product or service is about, especially when they?re putting their own money into it.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work