Apply PESTEL analysis to the European Brewing Industry identifying key opportunities and threats in 2010.
Student I.D: 21036994
European Brewing Industry
Q) Apply PESTEL analysis to the European Brewing Industry identifying key opportunities and threats in 2010.
PESTEL analysis:
Political factors:
- The government is campaigning strongly against drunk-driving, which is affecting the tendency to drink beer in restaurants, pubs and bars
- The Government has the power to set potential fines for the industries that do not meet there standard law requirements
- Decline in traditional key markets such as the United Kingdom is due to the fact that there is growing hostility towards ‘binge drinking’
- Restrictions on packaging, such as; the usage of cans in Denmark