Associated Industries Limited also known as AINLIM is one of the larger trading companies operating in Guyana and it represents the Neal & Massy Group's first business venture in Guyana

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Associated Industries Limited (Guyana)

The business type of Associated Industries Limited (Guyana) is a private limited company. Its headquarters is located at 5, Ruimveldt, Greater Georgetown, Guyana, South America, and it has been in operation for 36 years.


Associated Industries Limited also known as AINLIM is one of the larger trading companies operating in Guyana and it represents the Neal & Massy Group’s first business venture in Guyana. It maintains a tradition of making available to the Guyana market, high quality and internationally renowned branded products.


Genuine spares are available for all products marketed and technicians are trained by principals to provide warranty and after sales service. AINLIM operates out of modern facilities that provide a comfortable work environment for their customers and 120 staff complement. It is also conveniently located on the outskirts of the busy Georgetown city center in Ruimveldt which is located in the county of Demerara with branches ideally located in the other two counties, Berbice and Essequibo. These provide the nucleus for distributing the whole range of products marketed by the company and where necessary – agro chemicals, agencies, batteries and tyres – products are offered through more than 200 Dealers located throughout the populated areas.

Associated Industries Limited (Guyana) engages in:

  • Automative /Industrial Equipment and Support Services as can be seen in the Associated Industries Limited (Vehicle Components Department). Genuine spares are available for all products marketed and technicians are trained by principals to provide warranty and after sales service. AINLIM (Vehicle Components Department) operates out of modern facilities that provide a comfortable environment for their customers and staff. AINLIM (Vehicle Components Department) engages in selling a whole range of products like batteries, tyres, vehicle parts, vehicle oils etc.

  • I.T. & Communications as can be seen in its CCS (Guyana) Ltd. division. CCS Guyana Limited comprises six (6) major divisions and two (2) retail outlets.
    These include:

→Office Products ~ Sale and rental of office equipment and supplies

→Communications ~ Paging, Telephone and Radio communication
→Information Technology ~
Computer Systems and Training

→Retail Services ~ Software and hardware for point of sale systems

→Networking ~ Total network solutions

→Customer Services Department ~ Maintenance, installations and  

     repairs for all CCS products.

  • Retail, Distribution and Logistics as can be seen in its Geddes Grant (Guyana) Ltd. division.

What is a PEST analysis?

The PEST analysis is used for all external activities that could affect the business. PEST stands for Political, Economic, Social and Technological. A PEST analysis looks at the external business environment. Such external factors usually are beyond the firm's control and sometimes present themselves as threats. For this reason, some say that "pest" is an appropriate term for these factors. However, changes in the external environment also create new opportunities and the letters sometimes are rearranged to construct the more optimistic term of STEP analysis. The PEST analysis examines the impact of these PEST factors (and their interplay with each other) on the organisation. The results can then be used to take advantage of opportunities and to make contingency plans for threats.

Pest Model

Political Factors

The political factors have a huge influence upon the regulation of businesses, and the spending power of consumers and other businesses. A business must look at issues such as how stable is the political environment, will government policy influence laws that regulate or tax your business, what is the government's position on marketing ethics, what global changes are occurring, data protection, health & safety and environmental policy.

Economic Factors

Marketers need to consider the state of a trading economy in the short and long-terms. This is especially true when planning for international marketing. A business needs to look at the interest rates, the level of inflation, income growth, debt & saving levels (which impact available money) and consumer & business confidence.

Social Factors

The social and cultural influences are the elements that build society. Social factors influence people's choices and include the beliefs, values and attitudes of society. So understanding changes in this area can be crucial. It is very important that such factors as changes can impact purchasing behaviour, consumer attitudes to your product and industry (environmental issues, the role of women in society, attitudes to health, attitudes to wealth, attitudes to age [children, the elderly, etc.]) Added complications when looking at social and cultural factors are differences in ethnic and social groups.

Technological Factors

Advances in technology can have a major impact on business success as technology is vital for competitive advantage, for example, think about the potential impact that video-conferencing could have on the business travel market. Why spend hours and much money travelling some distance for a meeting, when you can join in face-to-face - through a video-conference. Things involved would be; does technology allow for products and services to be made more cheaply and to a better standard of quality, do the technologies offer consumers and businesses more innovative products and services such as internet banking, new generation mobile telephones, etc.

PEST analysis of AINLIM

Political

Recruitment, employment contracts and termination of employment

AINLIM provides employment contracts for employees who are “casuals” i.e. workers that work in shifts  or at particular times during the day. These workers do not have a permanent status with AINLIM. The legal age at which a person can be employed at in AINLIM is 18 years. There are no laws that control the amount of hours that workers have to work for per day/per week in AINLIM. AINLIM also provides employees with leaves. The various leaves that they are provided with include annual leave, sick leave, maternity leave and compassionate leave. However, male employees are not provided with paternity leaves (paid time off for new fathers). AINLIM may end an employee’s Contract of Employment if the employee breaches company standards and if the employee exhibits non- performance i.e. performs poorly at work.

Health and Safety laws

AINLIM adheres to Health and Safety laws mainly by creating a safe working environment for employees and monitoring it so as to ensure it is safe. Employees are provided with proper working conditions. They are provided with an air-conditioned environment and modern work stations that are ergonomically designed for their comfort. In the business, it is important to provide employees with good working conditions because an employee that works in an atmosphere of good conditions will be a more contended and productive employee.

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AINLIM is adhering to the Health and Safety Act and it has a Health and Safety Policy. The health and safety Policy states that the business should use the best health and safety practices in order to promote an organisational culture that eliminates harm to persons and damage to the environment.

The business also has a Health and Safety Committee. Some responsibilities of this committee are:

  • Regulatory and industrial requirements.

  • Training and communication.

  • Accident and incident reporting.

    The business is adhering to the health and safety regulations by:

  • Having trained ...

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