Audi TV Advert. Describe the role of advertising agencies and the media in the development of a successful promotional campaign
BTEC Business Level 3 M2
P3 – Describe the role of advertising agencies and the media in the development of a successful promotional campaign
The advert that I have chosen is the advert called “Beauty and the Beasts” which is an advert for the Audi R8 Spyder.
The advertising agency used to make this advert was BBH.
BBH
BBH is an advertising agency that was first opened in March 1982. They are independently owned and managed. They can be located in London, New York, Sao Paulo, Singapore, Shanghai and Mumbai. BBH employ 928 people. BBH are best known for their creativity.
Media planning
The media planning for the Audi R8 Spyder advertisement was done by BBH. The film, shot in London’s ExCel centre, features 28 outlandish, beastlike and heavily modified cars, which are juxtaposed by the elegance and beauty of the R8 Spyder.
The media planning team of the Audi R8 Spyder advert mainly controls how and where the product will be advertised. The channels that they had chosen to advertise on were ITV1, Channel 4 and they were also advertised on Sky Sports. They chose these channels because it targets their target audience and that these are highly watched channels, they also decide which magazine to advertise in.
Designing the adverts
The purpose of the advert was to show how well car handles, how great it looks and to show the power and precision of the 5.2 Quattro V10 engine. At the end if the advert it ends with a closing caption saying “Mirror, Signal, Outmanoeuvre”. This is why the Audi R8 Spyder is shown weaving in and out of the other moving cars. The logo for Audi is also shown in the advert so people already know that what company is advertising the product.
