Birmingham international airport is a private limited company. Seven west midlands local authorities own it. It was first open on the 8th of July in 1939.

Birmingham international airport

My choice of business is Birmingham international airport. I have chosen to do this about this business because I think it’s a very interesting business, I will be going their on a visit and it’s close to where I live. Birmingham international airport is a private limited company. Seven west midlands local authorities own it. It was first open on the 8th of July in 1939. The business had closed down during the second world was and it was re-opened in July 1974 for flying again. At this time the government had controlled it. In April 1974, the newly formed west midlands metropolitan country council took over the airport. The country council incorporated the seven metropolitan areas of Birmingham, Coventry, Dudley, Sandwell, Solihull, Walsall and Wolverhampton. The new owners of the airport made the terminal and the runway bigger and international fights were available to everyone as there was an increase in the customers that were coming to the airport. In 1984 it saw the opening of the main terminal, with a capacity for 3 million passengers. ()

BHX is just one of the most biggest airports in the United Kingdom. It is the 5th largest in the United Kingdom. Its is also easy to access the airport for the suppliers, staff and the customers as its of the A45. It is only one mile away from the M43 J6 and 8 miles away from the city. It is the 2nd largest airport outside London and the 3rd for charter traffic. There is a modern AA3 star novotel hotel on site opposite the main terminal building for where the customers are able to go and stay for the night. () The amount of customers every year that visited the airport has grown because it has 50 airlines taking customers to there destinations. BHX also has about 6000 people that work at the company.

The number of passengers that go to BHX has increased over the last ten years. Here are some dates showing the amount of people that have visited Birmingham international airport every year:

4,949,600
5,330,00
5,460,00
6,029,909
6,710,167
7,027,053
7,604,502
7,816,024
8,032,496
9,083,101
8,870,204

()

To become successful, every business has to have aims that they need to reach. This gives the business a target to get to by the end of the week, month or year depending on what their aims are and BHX haves aims that they try to follow. These aims are:

To be environmentally friendly
Keep the noise levels down to a certain level
To take responsibilities
To advertise the company
To keep the community and the local council happy
Give information to anyone who wants it
Keep there customers happy
To make a profit

Stakeholders are people who are interested with the business in any way. They can be members of the company or someone who uses their service that the company provides them. They all have something to do with the business. They can be internal or they may be external stakeholders. Internal stakeholders are those who are members of the business. External stakeholders are those are not members of the business. Whether stakeholders are internal or external, they are all important. In Birmingham international airport there are internal and external stakeholders. These are:

Owners

The owners are stakeholder because they are involved in the business. They are the most important in a business because they own the business and they make important decisions that could affect the business in the future. They want the business to be a success because that means more profit coming in to improve BHX. Owners are internal stakeholders as they are members of the business because they own it.

Managers

They are the next step down to the owners. Although they are also important they do not make as big decisions about the company ...

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Owners

Managers

They are the next step down to the owners. Although they are also important they do not make as big decisions about the company but they do have a say in it. They mainly organise everything, and they also make not as important decisions. These decisions could see the business succeed or fail. Their interest is to make sure that the staffs are doing their job at a good speed and to make sure everything is running smoothly and If they are not, its their responsibly to make sure that the problem gets sorted. The managers are hoping that the BHX makes a profit so they can get a pay rise. The managers are also internal as they are part of the business.

Staff

There are many kinds of different staff doing different kinds of jobs. They are security guards and cleaners. Staffs provide the service and information to the customers. There are many security guards in the airport, well trained and making sure that everything is safe. Their job is to do their work and make sure they finish it. Just like the managers, the staff want BHX to make a profit so they can get a pay rise and they want to know whether their job is secure or not. To keep the staff happy, BHX give a stakeholder Pension Scheme when staffs makes a contribution, they give their staff a free on-site parking and Discount whenever they travel with BHX. Staff are internal stakeholder because are members of the business.

Customers

Customers are a very important part of any business. Birmingham international airport need customers in order to keep their business working. Without them there would be no profit and then it will become a frailer. Customers could be people who come to BHX to go abroad, staff, even if they only come in to visit one of the shops based inside the airport they are counted as customers and there are, taxis, drivers and passenger collectors who are all customers. Customers also are users of the facility that is provided by BHX so in order for BHX to keep its customers, the facility that they provide has to be in good condition and up-to-date. Customers are external stakeholder has they are not members of the business but they can also be internal, for example staff are internal because they are members of the business.

Suppliers

They produce the goods and then sell it to the business. Birmingham international airport has to have good understanding with the suppliers in order to get the resources that they need at a good price. If BHX falls out with their suppliers then they might not have any more people to supply to resources. This is a two way process. The understanding between the airport and the suppliers has to be good. BHX will try to keep the supplier happy by trying to offer good amounts of cash for the resources that they provide. Suppliers are important because without then BHX will not have anything to give to the customers and customer’s will go somewhere else and the BHX would fail. Suppliers are external stakeholders as they are not members of the business.

Community

These are people who live close to the airport. They might not like BHX as it makes a lot of noise, they wouldn’t feel safe and it knocks down the prices of the houses. The business should keep the community happy. BHX tries to do this making sure that the noise doesn’t got above a certain level and if it does they fine company that go over the level of noise and if the noise goes to high then on their website there is a form that you can fill in to complain about the noise with details about the noise (). It’s not just the house owners that will be affected; also the local business would be affected because of pass and trade inside the airport. The success of BHX could affect the success of their business for example more people might be going to BHX to buy things or to use their service instead of going to their business. The community is external stakeholder as its not part of the business but they could also be internal stakeholder if there are staff working there from the local community.

Pressure groups

These are groups of people that influence the way the business operates. Pressure groups look for things like safety, jobs, and the airport being environmentally friendly. BHX will try to keep them happy and quite by being environmentally friendly and by not cutting jobs. Pressure groups are not as important as the other stakeholders. Pressure groups are external stakeholders as they are not members of the business.

Financiers

These people sort out the money. If the business has borrowed money from the bank then it’s the financier’s job to remind the business about it and make such they pay it back. If the business doesn’t pay back the loan then the bank will sell some of the business assets to get it back. The Financiers will want BHX to pay all its loans back so soon as possible and to not become bankrupt because if that was to happen then BHX would close down and their jobs will be lost. The financiers are external stakeholders as they are not members of the business.

Government

The government make the rules that the company has to follow. If Birmingham international airport becomes a good business then the government will be happy as they can take more tax of the business and it also creates wealth and employment. This is what the government is hoping will happen but if the business doesn’t do as well then the government want have as much money coming in from tax and they have the power to close BHX. The government is an external stakeholder because it’s not a member of the business but they can also be internal stakeholders if they have shares in BHX.

Stakeholders are important in their own way. For example the customers are the most important because without them a business would not make any money and it will be a failure. The least important are the community and the pressure groups. Even those they have a say in the company, it’s not big enough to get the business to change the way it

works and how it operates. The government is important as it has the power to shut the business down is they are unhappy with it or if the business is losing money.

It is hard for BHX to keep its stakeholders happy because all stakeholders are after different things for example the staff will want BHX to do everything that they can to keep BHX opens and running as BHX is providing then with a job and the pressure groups will want BHX to be environmentally friendly. So BHX tries to keep its stakeholders happy by making sure that each stakeholder gets what they want. Each stakeholder has different responsibilities to the business and the high you are in the business the more you are important and more you get paid. For example if there was to be a conflict in BHX then the most likely group to win are the owner because they are the most important and the least likely to win are the pressure groups as they are not as important.

There can be many dislike and likes about the airport. Every stakeholder would have a different opinion as they all have different jobs within the business. The managers and the owners will be happy as they are making profit. The staff would be happy but not as much because they have a job and their getting money for working at BHX. Suppliers are the same because can sell their goods and make money for themselves. The people who wouldn’t like BHX are the pressure groups because they would feel that BHX isn’t being environmentally friendly and it’s making the city more crowded, polluted and noisier. This could cause a conflict because the pressure groups think that BHX are not being environmentally friendly and BHX thinks that they are doing enough to keep the level of pollution down and are trying to be as environmentally friendly as possible. From here there could be an argument and BHX might be forced to change their ways and if they don’t, they could lose some customers, as they will realise that BHX are not environmentally friendly. There could be another conflict because the staff might want a pay rise because the BHX is making a lot of profit and the owners and the shareholders are not willing to give staffs pay raise. If the staff don’t get a pay raise then they could go on strike and if that was to happen then there will be no one in BHX to take care of the customers so no customers will come to BHX and BHX would lose profit. This way BHX might be forced to give their staff a pay rise. It is important that BHX and stakeholders sort out there differences quickly or else it could lead to more problems like BHX losing its customers and it could spoil their reputation. The community will be happy with the airport being close to them, as they won’t fell safe and it knocks down the price of their houses. The government would be happy if the business is doing well because they get more money from tax but if the business isn’t doing well then the city well have high employment.

Everyone in a business has to work together whether they like each other or not in order for the business to become successful and make a profit. If the airport were to close down for one day then the business would lose a lot of money. There will be many customers unhappy. Also there will not be any flights coming in as normal, which will affect any other planes that were planning to land at BHX. Even if the most important person isn’t there it is very important that the business is stays open or else they will lose their customers and they will lose a lot of money. For example if one of the companies that are using BHX to departure and arrive don’t fly because their suppliers haven’t come and delivered the fuel then not as many customers would want to use that company again. This will affect BHX because not as many customers that want to use BHX because some of the company that are in BHX are not well organised. Also if the customers have already paid to fly and don’t receive refunds they will become even more angry and will not use that company or BHX again. Is this was to happen then the government will take action by giving them a fine. This will also give Birmingham international airport a bad reputation, which is bad for the business. This is why BHX has to be careful with which company they allow to use their land.