boots analysis

GNVQ INTERMEDIATE BUSINESS – UNIT 1 INVESTIGATING HOW BUSINESS WORKS

INTRODUCTION

I am investigating Boots the Chemist, I am required to right about its main activities and all its functional areas and describe the business structure and explain whether it’s a large or medium company. I’m going to do this by using the Internet, magazine and books. Then I will be comparing Boost as a company to Superdrug, I will compare the main activities and all its functional areas and describe the business structure

HISTORY

Boots is a large company that was first given its name in 1849 by a man called John boot, the chemist started of as a sole trader, which then was

passed to his son Jesse. The company then grew and became a Public Limited Company. Jesse bought knew products to the company and made the Chemist bigger and richer.

MAIN ACTIVITIES, AIMS AND OBJECTIVES

The aims of Boots the Chemist is to expand as a company and become worldwide, they also want to be known as the best health and beauty store in the United Kingdom. Their aim is to be the number one beauty store in the nation and ensure their customers top quality products, and they also want to attract more customers to gain more profit and reputation. {P1, D2}

FUNCTIONAL AREAS

The main functional areas of a business are responsible for recruitment and retention of the staffing of the business this is called Human Resources they also look after there employees and make them up to high standard by training them for induction, on the job and off the job. The Finance department is in control of the payments made and the income revenue. They also are in charge of to pay there employees and there job is to keep records of accounting. The marketing and sales departments responsibility is to be on top of the main competitors by giving there products a reasonable cheap price but on the other hand still making profit, by this the customers will also be happy for the price given. The customer service department is responsible for help and advice to customers while sales and after sales. These are important in the business because the financial function that has the responsibility of the cash flow forecast, profit and loss of the business and the outgoing this is also wages.