• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Business Aim, Objectives and Activity

Free essay example:

Business Aims

Businesses need aims and objectives to succeed in the market. Business’ use aims to set themselves goals for the future e.g. to make profit if possible and meet strict expenditure targets.

Sainsbury’s has aims and objectives also; there aims are based on business, finance, lifestyle and other strategies for example, they aim to give children a very healthy lifestyle, some companies aim to do business but at the same time they want to make something better e.g. we aim to create environment friendly rulers for school supplies. All businesses need an S.M.A.R.Taim.


  • Well defined
  • Clear to anyone that has a basic knowledge of the company


  • Know if the goal is obtainable and how far away completion is
  • Know when it has been achieved


  • Agreement with all the stakeholders what the goals should be


  • Within the availability of resources, knowledge and time


  • Enough time to achieve the goal
  • Not too much time, this can affect project performance

Mission Statement

Businesses have a mission statement, a mission statement is what the business is aiming for, a mission statement defines the core purpose of the organization - why it exists, and reflects employees' motivations for engaging in the company's work. Effective missions are inspiring, long-term in nature, and easily understood and communicated.

Sainsbury’s mission statement is "To be the consumer's first choice for food, delivering products of outstanding quality and great service at a competitive cost through working 'faster, simpler and together."This mission statement is a straight to the point mission statement, it is a understandable statement

Business Objectives

A business objective is what the business must do to reach their aim. Businesses only select aims that are appropriate to their activity, once an aim has been Specified, Measured, Agreed, made sure it is Realistic and Time based, objectives are identified to help the business achieve the aim. These are then converted into measurable targets.

Sainsbury’s have many business activities including; Electronics, Banking, Insurance, household goods etc. But their main core activity is selling groceries.

Sainsbury’s started out selling groceries, and for years only sold this. Later through the years Sainsbury’s started selling different products such as flowers and clothes.

There are two different types of business activity; Wholesaling and Retailing.


Wholesalers supply goods to customers all over the country, from food and household appliances to machinery and live animals, buy and resell food (from a variety of producers and manufacturers), assemble it for distribution, load it onto trucks, and deliver it to retailers, foodservice establishments, institutional buyers, or the export market, making profits on the services they provide.


Retailing consists of the sale of goods or merchandise, from a fixed location such as a department store or kiosk, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be individuals or businesses. In commerce, a retailer buys goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the end-user. Retail establishments are often called shops or stores. Retailers are at the end of the supply chain. Manufacturing marketers see the process of retailing as a necessary part of their overall distribution strategy.

Trends in Activity

The number of business involved in different activities constantly changes. This is because businesses are attracted towards profitable business activities, businesses may change because of the change in lifestyle; New Technology, new phones etc. this is called demand side, which is normally decided by the customers

 Business may change because of competition, Resources etc. which is called supply side, this is decided the business and changes that may to be made.

This student written piece of work is one of many that can be found in our AS and A Level ICT in Business section.

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Related AS and A Level Business Studies Skills and Knowledge Essays

See our best essays

Related AS and A Level ICT in Business essays

  1. Talk about the aims and objectives, ownership, location of the company and the activities ...

    * 1 in Wales- Cardiff. * 1 In North Ireland- Belfast. * 2 in Republic of Ireland- Dublin and Cork. They use two principles to choose the new locations for their stores: * There must be sufficient potential customers. * The store must not be too near another Richer Sounds store.

  2. Business Aims and Objectives.

    Year of Number of Sales area Planned store entry stores (million sq ft) openings 2006/07 UK 1,897 25.9 153 Czech Republic 1996 35 2.5 44 Hungary 1994 87 4.3 30 Poland 1995 105 4.8 39 Rep. of Ireland 1997 91 2.1 8 Slovakia 1996 37 2.3 10 Turkey 2003 8

  1. Ao1 : aims and objectives

    Knowing their overall progress motivates and encourages them to do better and improve qualities and services of their business. A business may want to change its aims if they have achieved it or may not be able to achieve it.

  2. customer service with in Sainsbury

    Internet shopping For those who prefer their shopping to come to them, Sainsbury's to You delivers groceries ordered via the Internet. Audio publications for blind people For people who cant see they can get Braille embossed audio-cassette where all their gifting and food/drink brochures are available.

  1. E2: describe and explain the objectives of the business

    Another thing is they have to make continued royalties for franchisor. * Limited company Limited company is divided into two types of limited companies (Private Limited Company and Public Limited Company). Both of them have to have at least two shareholders.

  2. My business has aims and objectives. My first aim is to get my business ...

    If my sales were continuing to increase in size because of better custom then this would lead to growth. So my next aim is to expansion and growth. I can do this by setting up my business in different places in London.

  1. In this coursework I need to produce a detailed business report on one medium-sized ...

    Tesco employs 154,000 people in the UK and 27,000 in Ireland and Europe. It does not appear on the organisation chart, which I obtained from Tesco, because this function is somewhat complex and shared between the main headquarters at Cheshunt.

  2. Kenwood Electronics Business Report.

    They focus on the style and quality of the product and make sure it is the best it can be. This would equal them having the best-advanced technology possible. Consumer Aspiration - Repeat purchase Kenwood customers have high expectations. Therefore Kenwood have to produce products to achieve the goals of the consumers.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work