General Theory on Objectives
Objectives are small steps businesses take to reach an aim. There are normally more than 1 or 2 objectives to reach an aim. Objectives take much shorter time than an aim does. An example of an objective for a large business could be to provide high quality goods which could help it on its way to achieving an aim to have a popular business with a god reputation.
Nissan’s Aims and Objectives
Aim: To have a respected, familiar business and brand. They achieve this aim by their Objective: To satisfy customers by making a good, lasting product.
Another Aim is: To make continuous profits, they achieve this by the Objective: To provide reliable products that self propels further profits.
A second Objective would be: To spend little money on high valued materials, equipment and parts, by eliminating equipment that is not used Nissan will save money. By using as little as possible of their workers’ time they will gain their employers happiness and willingness to work.
Another Aim is: To become market leader
Objective 1: To produce and sell more cars (through their dealers) than its rivals e.g. Toyota or Ford
Objective 2: To use high quality car parts and make the car
Another Aim: for Nissan is to be environmentally friendly they aim to do this because of the threats of global warming
Objective: by applying for planning permission to build a wind farm in Sunderland, outside their large plants, they can cut carbon emissions by more than 10,000 tons per year, thus achieving their aim.
Kruger’s Aims and objectives
First aim: Their first aim was to find a way of importing high quality consumer products from Southern Africa at low profits. This was a good aim because by buying the products directly off primary producers and by spending little on importation the can sell their products at a low price still making a profit. So finding a way of importing was its first objective and buying cheep good quality goods was their second.
Their aims once their business was set up, and they began making money, was to firstly survive as a business. To survive they would need to make a profit to be able to support their employers and keep stock coming in.
Another aim was to expand their business joining others, to become more popular and recognised.
General Theory on Activities
Business activities are exactly what businesses do. The different activities are:
- Producing raw goods ………eggs > farmer
- Manufacturing of goods………cakes > baker
- Selling of goods………Sainsbury > check-out person
- Client services………bank > banker
- Other services………transport > bus driver
A main business activity is what business focuses on for example a bakery may manufacture goods (making the bread) but it may also sell the goods if they focused on selling the goods they would be focusing on making a profit.
Nissan’s Activities
Nissan buys car parts (produced raw goods) and produces some of its own car parts and sell other car parts such as breaks, windscreen wipers ect. Through their dealers, which can be purchased by clients Nissan make cars (Manufactures goods). They provide a service by fixing and replacing car parts as part of their included service.
Kruger’s Activities
Kruger sells goods and provides a delivery service via its website.
Recently Kruger raised the prices of all its customer products for example lollypops that use to be 10p is now 30p. They did this because as their business becomes more successful they can increase the price slightly, without loosing customers, therefore making a larger profit for themselves.
How Nissan’s aims are achieved through its business activities
Nissan’s aims are achieved through its business activities by manufacturing high quality goods (cars) they can achieve their aims to make a continuous profit.
Nissan
Activities such as reliable services can draw in more customers as can sales and discounts.
How Kruger’s aims are achieved through its business activities
One of Kruger’s most important aims is to expand their business making it better known. They can do this by selling enough of their product to make a profit that will enable them to join more companies and become more advertised and recognised.
General Theory on Smart Objectives
Kruger’s Next Aims
Their next aim should be to expand overseas. Using objectives to measure their success. Their first objective should be to use their website to deliver and advertise their products to Europe, using promotional offers such as free delivery when you spend more than £60. This is one specific objective that will help them reach their aim.