• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Business and marketing benefits for the Bullring

Extracts from this document...

Introduction

Business and marketing benefits for the Bullring (www.bullring.co.uk) Business benefits * Global presence: The Bullring websites allows everyone to access it, local, nation and international. This benefits Bullring because it brings more people, more shoppers and more tourists. * 24 hour visibility business: Bullring website allows access to the site 24 hours; this benefits the Bullring this is because it helps customers search whenever they want. * Equality of presence between small, medium and large business: This means that the Bullring has an equal chance of competing with other online businesses, any shopping centre of any size can compete with the Bullring, and the Bullring can compete with other shopping centres. * Rapidly of response to customer interest: The Bullring can check if customers have an inquiry/ comment or even a complaint by checking on their website, they can also reply back instantly. ...read more.

Middle

Marketing benefits * The ability to collect market information from online enquires: Bullring can give customers information for online enquires by customers signing up their email address with the Bullring website and the Bullring can send them advertisements for each item. * Access to new markets e.g. remote locations customers with travel difficulties, poor transport links, and customers with disabilities: This enables customers to search the internet from wherever they are. They can get all the goods they want online and directly to their door, without leaving the house. * Access from a wide range of devices e.g. computers, mobile phones: You can access the internet from computers as well as mobile phones with new technology, this gives the Bullring increase market, more potential customers viewing the business, more customers and improved revenue. ...read more.

Conclusion

* Low overheads: Bullring has fewer expenses to make this is because they don't have a store for their goods and don't need to pay for extra staff whereas if they had a store they would need to. * Rapid payments: Different methods can be used to pay online except cash. Bullring should use the card method this is because they can be transacted quicker. * No expensive cash handling: Bullring does not have to pay large amounts of money because they don't handle cash and the transaction is mostly done by card which is handled by the bank. * Ease of entry: it easy to start an online business it is easier for the Bullring to start an online business then an ordinary business this is because it is an information only website. ?? ?? ?? ?? Doing Business Online Unit 8 Oxford Community School Task 5 - 1 - ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Accounting & Financial Management section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Accounting & Financial Management essays

  1. P1- The role of internet marketing

    the products and make them aware of the products in the market. It includes advertisements and promoting the products such as offering special offers for the customers However operating online will require three additional marketing mixes: people, processes and physical evidence.

  2. Finance And Cas Flow

    This could put the business at risk of going bankrupt or not running effectively as it should do as there may be a problem in the cash flow that makes the business run effectively and successfully as it needs to do to survive.

  1. A2 Business CourseWork

    This is because having people admiring and appreciating a contribution to something they feel strongly about could well lead to them shopping there; this will lead to higher profits. Tesco clearly see the environment to be a key issue in the business it has a whole section in their corporate responsibility report.

  2. Unit 12 Investigating Internet Marketing D1

    The online service should always respond to the staff otherwise the business might lose its online customers.

  1. Edexcel Applied Business A2 unit 11 finance task A

    Therefore trade credit is very appropriate for Thomas Cook as it allows them time to receive customer revenue. Thomas Cook's Trade credit means that they are allowed two months after booking hotel rooms to pay for them. This eases cash flow as Thomas Cook will have time to find customers for these rooms.

  2. The maintenance of accurate records supplies the company with the financial data that assists ...

    The full rate of Corporation tax will decrease to 28% with effect from 1 April 2008. Any internal stakeholder at Kutz ltd, who is classified as an employee is eligible for National Insurance payments to cover state benefits (including medical through the NHS and pensions).

  1. Investigating Business Resources

    Yes, we do. How large are those teams? Sales: 7 persons Administration: 4 persons Service, maintenance and episode: 15 persons Reception: 3 persons Direction: 5 persons How do different teams communicate with each other? Via the managers of the division, e-mail with internal info and very much personal contact via the canteen or telephone.

  2. Birmingham Bullring- Website Case Study

    When was it re- developed into the facility that it is today? It was re- developed in 2003 and opened its doors to business on 4th September. Where is it located? Bullring is located is in Birmingham City Centre. Reasons for why the Bullring was re-developed?

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work