They expect regular feedback from their cabin crew as it is vital to improvements in the services they provide. This is also vital for the performance measures they take for operation of their planes especially time management as it costs around £50 a minute for delayed planes. They got to allow time for baggage claimed to being lost and time to load the plane and it's customers. Time management in this instance is tested to it's extremes.
Cost management seems to be the organisation's most important factor as it affects most activities in the business. It is very vital that there is efficient use of their ground staff and co-operation within their team. Some of their operation is outsourced and it's financial performance can be delayed due to functions within the business not co-ordinating with each other which can seriously affect their cost management.
Safety standards is a vital key for the business's stability and successful as it can test your organisational skills when it come to delays of flights having to be diagnosed efficiently for smooth operation throughout.
The organisation priorities team management with maximum efficiency to be the main goal and success of the business linked with the cost management involved in the operation.
The key features of Fullers Brewery is to produce beer as a premium product at a premium price. This conveys of the beer having maximum quality for the price you pay for it. Their main objectives and goal are towards beer production as business through the selling of beer in pubs to distribution of the beer as packaged to shops and supermarkets. This area of distribution is growing stronger and stronger within the business as ethics have changed which involves increase in beer buying in supermarkets at low prices for same products compared to higher prices for same product in pubs per pint. The demand is increasing for bulk buying in supermarkets by customers and drinking at home which is what Fullers Brewery is trying to achieve and is increasing their resources towards that area of distribution and beer buying. This is affecting the imports and exports of beers as this is inceasing in high volumes which is what Fullers Brewery is trying to cope with, to adjust to where the market for beer buying and distribution is, in high quantities. The demand is ever so increasing in these sectors and they are now in full stretch of resources that they are distributing to their full capacity.
Areas of expansion within the business have been considered but locality and space around the brewery has been restricted due to rivers and motorways around the premises. Looking at the premises growing in height is not viable for the business. Their only alternative is to expand to another locality similar to the locality of it's current premises and has to withstand the same demand of distribution as it's current premises is, at it's maximum levels of resources being used if deemed necessary.
Testing of their beer has been a vital factor in the sale and distribution network of their beer to meets customers and supermarket satisfaction for quality as well as price of their beer. It is also vital for quality assurance and quality control procedures which have to be met with strict guidelines as the standards for the beer has be high to ensure maximum protection of the brand as it exposed to the outside market of today. To ensure quality assurance and quality control is at it's highest standards a testing panel is on duty to give it it's final recommendation's to maximise sales, profits and most important of all to meet consumers demand.
Customer service is vital for future of it's business as it maximises publicity leading to high revenue and maximum financial stabilisation of the business to grow future success. There are many variables in brewing especially the transformation process in which the product takes from raw materials to brewing to packaging and then finally to distribution.
The relationship with the suppliers are vital as it keeps a constant business and contact to maximise revenue and profitability. The process of packaging for these products are vital as they need to be maintained in working order to the consumer's eye and has to pass trading standards. Good quality packaging is viable for the distribution pressures of the product and imagery has to be of attractiveness to the consumer's eye.
As I have mentioned before demand has met maximum distribution resource level and is due to high level of orders from supermarkets as well as coping with the usual normal orders from a wide range of consumers such as pubs, free traders and wholesalers including cash & carries. The orders are very large so all deliveries are tracked and recorded with time to maximise distribution satisfaction and for worker's performance analysis and appraisals. It is very vital to check customer satisfaction so that they can analyse feedback and improve customer service for their next operation of distribution.
The beer they produce goes through a process of fermentation which makes the organisation environmentally more friendly than most businesses as part of competition.
The business applies and uses an Italian technique of Pareto analysis for their business. This is vital as it ranks the problems they solve depending on the value of occurrence the problem is cause so that the problems that are more important are solved before the problems that are not as important and has an irregular frequency of occurrence in the business so that most of the problems are dealt most of the time. This has maximised their problem solving efficiency and has reduced pressure on individual resources to solve these problems once and for all.
Communication is a very vital part of the business as it is used to satisfy the customer's needs of satisfaction in relation to customer service, as well as the business itself to maintain organisational and financial stability.
The similarities between both businesses is that their supply chain management is vital within their operations of their business because bmibaby needs full support and co-operation with the support services they are interacting with to maintain a flow of successful operations throughout the business which is relation to the way Fullers Brewery takes on their relationship build with their suppliers because the need constant communication on contact to link with each other in the business they co-ordinated within to also main continuous flow of operation within the business.
Another similarity is that both business want to get their operations right the first time because of the risk factors like the cost, time and resources it take get activities right next time when they go wrong first time, which can affect the performance and stability of the business because their priorities of problems changes.
Both organisations analyse and monitor their problems for quality assurance as they try to maintain efficiency within the business like for example; bmi baby produces a daily analysis for all their arrivals and departures for their flights to maintain control of the quality assurance of their flights next time if anything goes wrong the first time so the business learns from it's mistakes. In relation to Fullers Brewery which uses Pareto analysis which ranks the problems they solve depending on the value of occurrence the problem is cause so that the problems that are more important are solved before the problems that are not as important and has an irregular frequency of occurrence in the business so that most of the problems are dealt most of the time.
Both businesses consider team work and training to be vital as both of these factors are the key to their successes as they want to maintain constant and clear cut communication between themselves to maximise the business's incentives and to create a very highly co-ordinated team to deal with a long range of situations where these abilities are tested.
The differences between both organisations are the way their business deals with cost management.
Fullers Brewery relies on the Revenue they generate from beer sales to maintain financial stability to continue trading which differs from the way bmi baby operates as they look at how less they can keep their expenditures to a minimum as well as meet trading standards and meets consumer's demand in the process to maximise their positive organisational profitability.
Another difference between both businesses is the way they regard positive satisfaction of their customers when it comes down to the product and services they provide. The fullers brewery looks at the premium quality of their beer in relation to the premium price they put on it. Whereas bmibaby relies on the punctuality of their aeroplanes on flight arrivals and departures to meet customer satisfaction as both businesses have different views and go about doing this in different ways.
Bmibaby outsource most of their organisational's roles and activities which includes the work of ground staff, maintenance engineers and baggage handlers compared to fullers brewery which in house most of their organisational's roles and activities including distribution side of the business which is a key function in the overall function of their business.
I conclude that although most business's look different in their operation most of them actually are similar because all business's need a foundation to start off with and when they build from their foundations this is where differences occur because of their overall business plan in the 5 key business function in which they operate from. They start to defer within the sectors they build their business on as every business has a different way of getting their products and services forward depending on the market they explore in which they try to dominate through success to keep the business alive.
They key similarity between both businesses is the monitoring of their business as this is the key to success as it very vital to quality assurance of the business to move forward in the world and the market in which they try to dominate which can only be achieved by learning from their business's mistakes in which they have their own way of doing.
They key difference is how they outsource their organisational role and activities all depends on how the business is adapted to operate to meet the demand of the business's activities. This is vital for the business to fulfil their organisational needs so the operation of the business is flawless and it will maximise their organisational productivity and stability.
Word Count = 2200
References
(Date Last Accessed) – (13/04/2009).
(Date Last Accessed) – (13/04/2009).
(B203) – (BLOCK 2) – (OPERATIONS MANAGEMENT) – (SESSIONS 7 TO 27) – (THE OPEN UNIVERSITY) - (OU BUSINESS SCHOOL) – (BUSINESS FUNCTIONS IN CONTEXT) – (PAGES 1 TO 189).