Video display/presentation - As soon as video display became established, their use within business flourished, primarily for formal corporate communications, but also for training. Although video will increasingly be transmitted by satellite to those organisations with large branch structures, or directly to desktop PCs over a company’s network, the video display will remain the most practical option for some time. Depending on the production values employed, video can be expensive to produce, though relatively inexpensive to replicate and deliver.
Non-electronic methods of communicating business information
In this section of the handbook I should describe the non-electronic methods of communication which is used by the organisation to communicate business information clients/customers.
Task 1 – Using examples identify the types of non-electronic methods which the organisation uses to communicate business information to different clients (p7).
Task 2 – Identify the target audiences of the non-electronic communication (p7).
Task 3 – Describe the reason why the organisation has used the types of communication (p7).
Section D
The presentation of complex internal business information.
In this section of the Handbook i will show three different methods the organisation uses to present internal business information.
This means that in this section of the Handbook I show the following:
a) Three pieces of information from the organisation, which have been presented using three different methods.
b) The same three pieces of information presented using different methods
Sainsbury’s share price from December 2010 to February 2011.
A share price is the price of a single share of a number of saleable stocks of a company. Once the stock is purchased, the owner becomes a shareholder of the company that issued the share.This is graphical information of Sainsbury’s which many people will find difficult to understand as it is quite complicated. It talks about the share price.
This graph has being displayed in a complex form and can only be analysed by a business based person because it shows the fluctuation of the company’s share price.
The target audience of such information would be a business based person because of the format it is being laid out as in a graph.
This is tabular information as the information from the previous graph has exactly the same information as the graph but has now been put in a table so it’s easier for the customers to understand what it says for those who find table information simpler. In this table it shows the share prices for the next 3 months and how the amount keeps flowing down and up.
The information presented above would be of purpose to Sainsbury such that it is easier to read and understand because it is laid out such that we can see how its fluctuates and its inconsistency.
These are pie charts providing the share price information which is the same information as the two previous methods. In these tables it shows the amounts of the share prices from the year 2010 in December and the first two months (January & February) in the New Year 2011. Each pie chart represents the different months in the graph chart that has been shown and an estimate of what the share prices are in percentage. This method provides the information in a much more visual form.
Section F
Evaluation of the external corporate communications of an existing product or serviced (P4)
In this section of the Handbook I am to evaluate the external corporate communication of my chosen organisation.
a) The communication could be an advertisement; a leaflet; a poster; corporate logos; corporate packaging, or any external corporate communication of your choice.
b) It is suggested that you use the following questions in your evaluation:
What is the purpose of the advertisement?
The purpose of the advertisement is to make people aware of their company, in other words to advertise their company, who they are, what they are about, their history,
Domino’s pizza use television, youtube and bill boards to advertise their product. The reason for this is to promote the business and to get more customers interested in what they have to offer by providing them with their history and how they hope to improve also realising their competitors and bringing forwards ways to beat them. Domino’s pizza targets at every age group, starting from a young age. The best way to advertise their product was to make it worldwide and providing it in different areas where millions of people will be likely to see it and feel interested. They used television, online websites and other social networks (facebook, twitter). The advert draws people closer to them and helps viewers realise who they were, the mistakes they've made in the past and ways they have chosen to better themselves and improve the company
The advert is quite memorable as it’s quite entertaining as they are not just talking but show pictures of how they make the pizza as well as ways they've made it in the past which is an improvement, help their customers gain more interest in their products.
Section G Part 1
I will be writing a report in which explains the steps the organisation has taken to comply with the above law and regulation.
Data Protection Act
Give brief description of what it says
How Tesco complies with Data protection Act
Tesco follows the steps of the data protection act by keeping any personally identifiable private data, without the explicit informed consent of the individual consumers, and then they should not be so fearful about responding to the guardian journalists legitimate subject data access requests. Tesco, and their rivals, data gathering retention and profiling policies must be made transparent to the public. So Tesco makes sure that all information is kept confidential.
Customers’ information may be passed to and used by all Tesco companies. We will never pass your personal information to anyone else, except where we are required or permitted to do so by law, for any successors in title to our business and suppliers that process information on our behalf both in the UK and abroad. We may also use and disclose information in aggregate (so that no individual customers are identified) for marketing and strategic development purposes.
We will use your information to provide and personalise our service and to detect and prevent fraud. We will also use your contact details to communicate with you. We may use your information to send you offer and news about Tesco group products and services or those of other carefully selected companies which we think may be of interest to you. We may contact you by post, email, telephone or fax for these purposes. We will access the information recorded through the use of your Club card to help us improve our service to you and to make our communications more relevant.
Trade Description Act
Give a brief description of what it says
How Tesco complies with Trade Description Act
At Tesco we aim to buy and sell our products responsibly – so our customers know that everything they buy is produced under decent conditions, and everyone involved is treated fairly. We believe firmly in the benefits of trade. For our customers, we can use trading to put products within the reach of ordinary people, and ensure economic growth. For our suppliers, we can have a wide influence on the way they treat their workforce.
Section I
What do operational issues mean?
Operational issues refer to day to day activities involved in the planning, organising, resource utilisation and the making of decisions concerning the collection, usage, storage and dissemination of business information.
Examples of Operational Issues are:
- How to secure business information:
For Tesco as a business, it is important for them to secure their business information so that others won’t use their names or personal information for illegal causes. Tesco can keep their business secure by following a lot of procedures; these are Tesco using passwords and a certain type of user name if they do need any personal or business information for a valuable reason and having the procedure where they are asked to log in to the account, only their user names will appear when logging in and passwords to be hidden and written as ****.
Tesco can upgrade security safeguards often. Sign up for the automatic updates that install security patches. Hackers often are on the lookout for systems that don’t have the latest safeguards. And look into anti-virus software, again with automatic updates. Software should also be put in place to block spam and detect spyware, the programs that can be surreptitiously installed from outside a computer system and feed sensitive information to the intruder.
Tesco have to store and manage countless pieces of information, they make sure that they only receive information that is required (things that are valuable to them) so that no1 feels cheated in any way. They should make sure that the appropriate staffs only are allowed to receive the information; they can make sure this works out by having policies and procedures which they are there for them to follow, much more professional and to prevent mistakes from happening.
Information security management deals with maintaining the integrity and availability of organisational information and knowledge. Much information security management focuses upon digital data; however, the subject also covers records and knowledge management. It is important for Tesco to have the right information available as and when they need it, in order to make good business decisions, for this reason information is to be kept in IT systems
Having back up as a large business for Tesco have developed continuity programmes to try to minimise the risk of losing vital business information stored on IT servers. This involves producing backups of information stored on the servers Tesco will create a backup every hour, while others will do so less frequently. This means that if the ‘live’ information is destroyed or damaged, a copy is available so Tesco can continue with as little disruption as possible. Backups are stored on separate hardware from the live versions of the information.
Tesco’s health and safety is important as it is unlikely that Tesco’s computer equipment will be dangerous in itself, it can be used in ways that can be a hazard to health of staff. Tesco makes sure that their staffs don’t suffer from having bad posture, incorrect positioning of equipment and susceptibility to repetitive strain injury (RSI) are health and safety risks that Tesco employers require to take seriously. Employers should carry out regular workstation assessments to make sure that computer screens are at the right level, and so on. If an employee suffers from RSI, they may be provided with ergonomic equipment (such as a keyboard or a mouse) which is designed to help reduce the risk of injury.
Tesco’s organisational policies that can help make sure that decision affecting staffs are being able to understand and to be consistent, meet legal requirements, take full account of their impact and contribute to productive working relationships. Policies help make sure that staff at Tesco have guidance to help them comply with legislation – for example, an organisational policy on the storage and usage of customer data should work within the requirements of the Data Protection Act.
Tesco as a business in order of cost would see the benefit of implementing some of the measures listed. Tesco may be desirable to store backup copies of electronic information on a remote server. Ultimately, when deciding what policies to adopt and what measures to take, Tesco need to consider the implementation and maintenance costs versus the benefits to their organisation. Like the additional resources needed and the cost of development.
Section H
In this section of the Handbook I will be presenting an analysis of the different types of business information. In the functional area’s I have chosen two to help and I have chosen the finance area and the marketing area.
What type of information are they & its purpose?
The business Tesco has information of the fixed assets in the financial area and in this information, it contains
1. Intangible fixed assets - This is mainly goodwill arising on acquisitions. It is calculated as the difference between the consideration payable and the net assets acquired. The goodwill is held in the local currency of the acquired company.
2. Tangible fixed assets - Physical assets held for long-term use in order to generate profits. Tesco's main category of tangible asset is property. A breakdown of the tangible asset figure is given in the notes to the financial statements.
3. Investment Shares - held in an entity in which Tesco does not exercise significant influence or control.
4. Investments in Joint Ventures - An investment in a business which is jointly controlled by the group and one or more external partners.
5. Investments in Associates - An investment in a business which is not a subsidiary or a joint venture but in which the group has a shareholding and exercises significant influence.
Purpose of financial information is a formal record of the financial activities of a business, person, or other entity financial statement is often referred to as and account, although the term financial statement is also used, particularly by accountants. The purpose of the management information is when Tesco’s owners and managers typically need copious internal information when making business decisions and conducting performance reviews. A management information system is a tool that helps owners and managers gather information relating to their company. It’s basically to see how the business is doing and so the company knows what the fixed asset is worth.
The source of the information is from the records which is the balance sheet after all expenses have been taken out also an evaluation which would be calculated from the book of finance.
Methods used to communicate the information and why?
The business can use the telephone to communicate this information as the customers are able to hear exactly what they will be offered and what they have to be dealing with which would be made quite clear by the employers, this also shows that they take there time to speak to their customers properly and explains the steps they are to follow and make enquiries. This method is used as it is fast because the customers can call in at any time and can call from anywhere, it would be a private conversation as the customers information will be kept confidential unless needed for a valuable reason.
M2
In this section I will be analysing the legal, ethnical and operational issues in relation to the use of the business information.
Legal Issues
There are many parts in the legal issues which are:
- The issues of privacy
- Consideration/feelings
- Misleading
- Falsehood
- The right of the public to know.
The issues of privacy are the ability of an individual or group to seclude themselves or information about themselves and thereby reveal them selectively. The reason why this is a legal issue is because people should be able to be confident when there confidential things are being put out to the public. Privacy gives them an opportunity to prevent people from seeing certain things if the person doesn’t wish to show it to people but to keep to themselves.
The area that Health & Safety covers is extremely extensive when you take into account the diversity of the industries where each one has specific Health & Safety issues. Businesses are usually considered to have low risk when it concerns electrical hazards but it still is one of the main causes of personal injury and fire.
With the more machinery and equipment that the business have in the premises, the risk increases but for now, Businesses will just consider the office with the common electrical equipment of, say, computers, fax machines, fans, etc.
There is no way of eliminating such dangers as it is entirely down to how the user operates the equipment with respect to the potential dangers that can occur from miss-use. It is therefore your responsibility to make sure that all electrical equipment (including power points) is maintained so that the risk of injury is low.