Business information and communication at Tescos.

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Section A: different types of business information, their purposes and sources.

In this section of the handbook I should address the following tasks:

Task 1 – Outline the different types of business information used by the organisation (p1)

Task 2 – Describe the purposes of the information you have outlined in task 1 (p1)

Task 3 – Describe the sources of the information you have described in task 1 (p1)

Electronic methods of communicating business information

In this section of the handbook I should describe the electronic methods of communication which is used by the organisation to communicate business information clients/customers.

Task 1 – Using examples identify the types of electronic methods which the organisation uses to communicate business information to different clients (p7).

Task 2 – Identify the target audiences of the electronic communication (p7).

Task 3 – Describe the reason why the organisation has used the types of communication (p7).

Email – emails provide new product information, a target audience could be customers, staff, suppliers, shareholders and even the general population. E-mail has become the primary means for delivering short text messages within organisations that are networked. As e-mail between organisations becomes more common, the medium will increasingly take the place of fax, particularly as whole documents can be sent as e-mail attachments. E-mail provides many cost advantages when compared with the use of paper or the telephone.

Mobile phone - A member of the team is out of the country or not there at present and important information needs to be passed on, the use of mobile phone will be very effective in that case, target audience could be the employee, Phones are universal and, with the advent of voice mail and mobile phones, it is now possible to reach people practically anytime, anywhere. Conferencing facilities also make it possible for meetings of three or more people to take place remotely.

Fax - Faxing to a reasonable amount of people at the same time. A target audience could be a member of the team or otherwise employee, Fax uses the public telephone system as a way of delivering paper documents from one place to another, in those situations where a hard copy original is not essential.

CD-ROM – a CD-ROM could be used by a company if an information needs to passed on, it could be attached to a book in other to listen, e.g. a company producing music, target audience could be teenagers, A CD-ROM is a compact disc used for storing computer data, although this data can be in practically any form, including audio and video. Although CD-ROMs are universal now on home PCs, as much as anything as a way of installing software, most business PCs do not require them. The primary use for CD-ROMs in business is the delivery of multimedia training or sales presentations, normally on specially-provided workstations. Depending on the nature of the media making up a CD-ROM and the degree of interactivity required, CD-ROMs can be expensive to produce, yet inexpensive to replicate and deliver.

Audio Presentation – this could be used in a meeting that the presenter is not able to attend or the manager, the audio would be played and the information would be passed across, target audience would be team members, Although audio playback devices are not usually available at work, they are almost universal in homes and cars and can be taken practically anywhere in the form of personal stereos. Audio is used only infrequently as a means for business communication, primarily as a way of delivering information and training to employees such as salespeople, who are constantly on the move. Audio production is relatively inexpensive.

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Video display/presentation - As soon as video display became established, their use within business flourished, primarily for formal corporate communications, but also for training. Although video will increasingly be transmitted by satellite to those organisations with large branch structures, or directly to desktop PCs over a company’s network, the video display will remain the most practical option for some time. Depending on the production values employed, video can be expensive to produce, though relatively inexpensive to replicate and deliver.

Non-electronic methods of communicating business information

In this section of the handbook I should describe the non-electronic methods of communication which ...

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*** Much of this ignores the specification as the information is too general and not related to a particular business. At other times the writer is really not thinking through what they are writing and has not done sufficient research.