Business L3 Unit 3 P1

Authors Avatar by notional89 (student)

   Unit 3                 P1




Info about Shell


Building relationship

Growing the company

Info about Mercedes-Benz


Building relationship

Growing the company

Information about the Business:

Shell -is a Dutch–British multinational oil and gas company headquartered in The Hague, Netherlands and with its registered office in London, United Kingdom. It is the world's second largest company by 2011 revenues and one of the six oil and gas "supermajors". Shell is also one of the world's most valuable companies. As of September 2012, its largest shareholder is BlackRock with 5% stake, while the Qatar Investment Authority has announced a plan to raise its stake from below 3% to 7%.

Shell is vertically integrated and is active in every area of the oil and gas industry, including exploration and production, refining, distribution and marketing, petrochemicals, power generation and trading. It also has major renewable energy activities, including in biofuels, hydrogen, solar and wind power. It has operations in over 90 countries, produces around 3.1 million barrels of oil equivalent per day and has 44,000 service stations worldwide. Shell Oil Company, its subsidiary in the United States, is one of its largest businesses.

Mercedes-Benz -is a multinational division of the German manufacturer Daimler AG, and the brand is used for luxury automobiles, buses, coaches, and trucks. Mercedes-Benz is headquartered in Stuttgart, Baden-Württemberg, Germany. The name first appeared in 1926 under Daimler-Benz but traces its origins to Daimler's 1901 Mercedes and to Karl Benz's 1886 Benz Patent Motorwagen, widely regarded as the first automobile.



The history of Shell’s logo: For more than 100 years the word ‘Shell’, “Pecten” emblem and distinctive red and yellow colours have identified the Shell brand and promoted their corporate reputation. These symbols have stood not only for the quality of  products and services, but also as very visible representations of  professionalism and values in all of their business activities, and to all of stakeholders, around the world.

Join now!

The exact origins of the Shell red and yellow are hard to define. In 1915, when the Shell Company of California first built service stations, they had to compete against other companies. Bright colours were the solution, but colours that would not offend the Californians. Because of the state’s strong Spanish connections, the red and yellow of Spain were chosen. As with the Pecten, the actual colours have been modified over the years, most notably in 1995 when a bright, fresh and very consumer friendly new Shell Red and Shell Yellow were introduced to launch Shell’s new retail visual ...

This is a preview of the whole essay