E2, C1


Corporate objectives are the goals that the whole organisation is trying to accomplish. The aims, which are set out on a mission statement, form the foundation upon which these targets are developed. These strategies are the organisation’s plan of action which, when implemented will lead to the feat of the corporate objectives.

   Sainsbury’s plc also have a mission statement and these help the company attain their targets so they can be the best in providing customer services.

“The group’s objective is to meet its customer’s needs effectively and thereby provide shareholders with good, sustainable financial returns. It aims to ensure all colleagues have opportunities to develop their abilities and are well rewarded for their contribution to the success of the business. Its policy is to work with all of its suppliers fairly, recognising the mutual benefit of satisfying customer’s needs. It also aims to fulfil its responsibilities to the communities and environments in which it operates.” ()

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   Sainsbury’s mission is to be the consumer’s first choice for food, delivering products of wonderful quality at a competitive cost through working faster, simpler and together.

  • Quality food is a priority for their customers and a key component of the Sainsbury’s brand. The company have invested in food ranges, and during the year, they have improved or developed over 3,200 products. Their own label sub-brands are amongst the best in the UK.
  • The business is working on developing their own health and beauty offer through up grading the in-house capability.
  • Delivering great service is a key objective of ...

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