● Celebrate success and learn from experience
They regularly ask there customers and staff what they can do to make shopping with Tesco’s and working with them that little bit better.
Below is a screen dump of the strategy they call “Every Little Helps” and its definitions.
Shopping trip
Customers have told Tesco some of there wants - clear aisles, to be able to get what they want at a good price, no queues and great staff. Tesco call this our Every Little Helps Shopping Trip for customers and use it every day to ensure that there always working hard to make Tesco a better place to shop, in the UK or abroad.
A great place to work
There staff have told Tesco what is important to them - to be treated with respect, having a manager who helps them, having an interesting job and an opportunity to get on. They help achieve what is important to there staff which will again help Tesco to deliver an Every Little Helps Shopping Trip for there customers.
The way Tesco works
The way that Tesco work is how they deliver Every Little Helps to make Tesco a better place to shop and work in. They use simple processes so that shopping is better for customers, simpler for staff and cheaper for Tesco.
Tesco's core UK business is significant within its group, with over 250,000 employees and 1,779 stores. Nearly 80% of group sales and profits come from the UK business.
Tesco’s growth in the UK business comes from new space and ideas, extensions to the existing stores and a multi-format approach. Tesco’s sales of , which are growing at around twice the rate of food, also contribute to the overall growth picture.
Since the mid-90s, Tesco has been investing in new markets overseas, seeking out new opportunities for growth and ways of generating long term returns for its shareholders.
Today the Tesco group operates in 12 markets outside the UK, in and . Over 100,000 employees work in there international operations, serving over 15 million customers and generating £7.6 billion sales and £370 million profit. More than half of groups are placed outside the UK.
Below you can see the table which indicates all of Tesco groups which are located in Europe.
Again below you can see the table which indicates all of Tesco groups which are located in Asia.
For Tesco to be involved in a market outside the UK they had evolve a strategy, this strategy is based on six things,
Be flexible - each market is unique and requires a different approach
Act local - local customers, local cultures, local supply chains and local regulations requires different attention to offer to customers and delivery by local staff
Keep focus - to be the leading local brand is a long term effort, this takes decades
Be multi-format - no single format can reach and take over the whole of the market. A whole spectrum from convenience to hypermarkets is essential.
Develop capability - developing skill in people, processes and systems and being able to share this skill between markets will improve the chances of success.
Build brands - brands enable the building of important lasting relationships with customers
Below is the chief Executive of Tesco and his introduction to Tesco. Within this report it outline where Tesco have come from and where it is some and its values.
http://www.tesco.com/csr/b/b.html
Task 2
In Task two I have been asked to describe with examples the impacted on customers of the online presences of my selected business Amazon. My examination of the online presences that Amazon apposes will depend on the following factors:
- Choice / variety of the product and service
- Constant global availability
- Increased quantity of information
- Increased speed
- Increased opportunities for comparative analysis of product and service
- Increased means of accessing websites using mobile devices such as WAP and 3G phones and PAD’s
- Potential for lower products and service prices
- Reduced scope for brand loyalty in an enlarged market.
Choice / variety of the product and service
Amazon.co.uk is different to all its competitors in its sector. The company provides its customers with products they can buy online and services such as renting online DVD’s which they claim it’s the cheapest in the UK. Some of the products and services that Amazon provided are as follows: books, electronics and photos, music, DVD and DVD rentals, videos, software’s, pc and video games, home and gardening, toys and games.
With $6.92 billion in sales in 2004, Amazon ranked at the top of Internet Retailer's annual top 400 lists, with over 15 million products to choose from.
Constant global availability
Even thou Amazon aren’t as globally available like EBay or Tesco they have targeted the major markets in the United States, Europe and Asia. In total Amazon have 7 head quarters in seven major countries in the world market, they are as follows: America, UK, Germany, France, Japan, Canada and China. This market is satirically aimed at countries which aren’t a second world country and have high education standards. As 25% of the sales on Amazon is strictly based on book sales and all these countries have the economic power to buy the products and services that Amazon provide. So Amazon products and services are available in the leading global market. As one of the mission that Amazon apposes them selves with becoming “The Earth's most customer-centric company” I believe that with the high level of products and services that is available to its customers Amazon can meet their aims and objectives.
Increased quantity of information
All the information given on Amazon has to be correct in order to make any transactions, if not then the customer has the right for a compensation for false advertisement. Buying online is different to going to your locate high street and asking any questions or queries you may have about the product. Amazon give more than enough information so the customer isn’t confused to what their buying for example Amazon give the following information about any product: price, vital information about the product, product details, related products, reviews, spotlight reviews and other customer reviews who have brought the product. A disadvantage that any online company has is that customers want to buy some tangible and this doesn’t matter how much information give different customers have different questions so to please all customers is unlikely.
If the customer is still not happy with the information given to them then they can contact Amazon from their personal account.
Increased speed
The internet is a faster way to shop for everything a customer would want to buy from groceries to cars. The speed of the delivery also depends on the supplier, the cost of the shipment varies on the time spam, if the customers want a fast delivery then it would cost them more but with most products shipment price is included with the product price. There are two big advantages for both the customer and supplier in any online transaction, for the customer they can have the comfort of shopping online in their house or any where which has access to the internet and have the product delivered to their door step. The advantage for the supplier is the location, as the company is an online based business the location of the business doesn’t have to be in reach of customers. So the speed of the transaction is increased and the company in reality could be making more profit as human resources isn’t need as much and the process of the orders made quicker.
Increased opportunities for comparative analysis of product and service
The online market is a massive market in which competitors have to compete against each other in delivering to its customer’s with products and services which are value for money. Online businesses not only have to compete against each other but also with the high street retailer which have completive prices, services, delivery and customer care. Comparing prices to what Amazon offer their competitors have near enough the same price on products which are at high demand, what makes the difference is how quick and reliable the transaction is and the company policy. Comparing prices is not only the crucial decision when buying online, how quick to the delivery is made, the condition in which the products arrives i.e. packaging and if the company is reliable to be giving personal account information. When added all these key factors you have a highly established company like Amazon which delivery’s products and services of a high standard and quality. Below is a price comparison with Amazon and WH Smith on the book “Jamie’s Italy” a top seller. Like I’ve said products which are on high demand are usually the same price online and retail outlets.
Increased means of accessing websites using mobile devices such as WAP and 3G hones
And PAD’s
Technology has advanced so much that a customer which owns a WAP mobile or a PAD can do their shopping while on the move. All PAD’s support the access to the Amazon’s home page, the software’s which are included are an operating system and Internet Explorer software package. The display is much ergonomic on PAD’s than mobiles which supports WAP as the screen on most mobile phones are smaller but this does not mean that customers can shop on their mobiles. I have personally tried to log on to with my WAP phone and was successful but layout of the images and display wasn’t as clear as a PAD or a PC. Other means of shopping online is phone booths, most modern phone booths have access to the internet and customers can do their shopping or check their messages. With this advantages comes disadvantages as to security, the Internet Explorer has a function called “History” and sites with areas of security might not disclose the customer’s personal information. Online based companies have enable customers to buy with any means which they might have access to the internet.
Potential for lower products and service prices
The statement that most products and services are cheaper when brought online is true to around 80% of the online sales. This may vary depending on the quality of the product i.e. a priceless diamond ring, the ring is sold at the rate of the diamond and the supplier can not sell the ring cheaper then what the rate is otherwise no profit will be made.
More and more people are starting to buy online and they are attracted by the price of the product or service, time spam and less effort with the transaction i.e. not having to go to the high street for a purchase. It’s not only the products that are cheaper for example car insurance is cheaper when you buy online. The reason for this is insurance companies know that most of the target audience has access to the internet and if the customers knows that they can save money if purchased online then it becomes more attractable to the customer. The advantage for the company is less human resources need resulting in more profit. I researched the price of a DVD on Amazon and WH Smith and came up with the result that buying online can be cheaper, I have also find out that buying insurance online can save the customer up to 20%.
Reduced scope for brand loyalty in an enlarged market
Most products are cheaper when brought online but at what cost of the consumer, most popular brands are cheaper but the quality, price, value and service is competitive with the high street shops. A customer could purchase the same goods and services that they purchase on the high streets for around half the price online but the quality could be question to whether it meets the requirements of the high streets and manufactures. Most popular brands are targeted by the consumer who shop online they are attracted by the price and value, as with most websites like Amazon they have to give products which are value for money to its customers. If the online companies don’t meet these requirements then this would be a draw back for the company and could lose precious regular customers and also revenue. All products could be compared with the high street quality and service and most products which are sold online meets the manufactures requirements and is fit to be purchased by the customer.
These are some of the impact that a customers need to take into account when shopping on an online presence business. These are also the impact that the companies apposes them selves and against other competitors. If both the parties understand when setting up a business or when shopping online then to remember these impacts then both the transactions could be completed without a hazel and head ace.
Task 3
In this task I will be explaining the ways in which an online presence may support the achievement of a business aims and objectives by attracting customer interest. I will describe the type of customers that are likely to be attracted to businesses operating purely online and those operating both online and in the high street. Why customer would be attracted to viewing and purchasing from online business websites, this includes the advantages to the online business and the advantage which online presences offers to customers.
A)
I will be identifying and categorizing the different types of customers that are likely to be attracted to businesses operating purely online and those operating both online and in the high street.
Age
The age of the customer differs when purchasing goods online. The target for online purchasing is more likely to be aimed at the younger crowed as they have more knowledge of accessing and making transactions online. When I made the claim of “younger crowed” the age group usually consists of people ranging from 16-30, I’m not making the claim that people older then this figure don’t shop online but this age group shops online more then others. Maybe people older don’t have great knowledge of accessing the internet and maybe old fashioned with minimum reliability of making transactions online.
Income
Income plays a great role in transactions made over the internet. If a customer gets a low income then they don’t have a great deal of money to spend on shopping for luxury wanted items, the solution to this is shopping online as most products are cheaper to buy online. Other type of people that could be attracted by internet shopping are with a lot of money but don’t have time to shop and spend their money, these people are called “Cash rich x poor”. The internet offers a great potential to all its customers but the products and services purchased by the customer dependent on their income.
O.A.P
As people get older its hard for them to get around, the idea for customers to do their grocery shopping online and delivered to your door step is attractive. This would make the lives of the elderly easier and mean great profit for businesses as statistics show that the age group in our society is growing older. Not only elderly people could gain from online shopping its also people that are disable, as disable people can’t get around on their own online shopping could become apart of their lives.
Location
Online based companies attract people that aren’t in reach of civilization i.e. country side. If a customer makes a purchase over a limit set by the organisation then the company delvers the goods for free. People that live in isolated places could benefit from this promotion as this would save the customers time and money. Anything that customers benefit from is attractive as one of the main proposes of online based companies is to make the lives of customers easy they emphases on this key fact when launching companies that are based online.
Education and Confidence
Customers need some of knowledge and education to operate and access the internet. If uneducated then customers could mislead them selves into purchasing goods or service which they don’t require or want. With education comes confidence, if a customer isn’t confident giving their personal information or isn’t interested in the idea of purchasing something through a fiber wire then the customer would be put off any businesses which operate purely based online.
Gender
As they say boys and there toys, in the world there are more males which might have access to a computer or internet. I believe that the male gender are more likely to be a target audience for online based companies but females also could find purchasing good or services online attractive as most women purchase goods from T.V channels. But there are more women than men which have free time in their hands i.e. house wife’s, if they have children and don’t have time to shop around then shopping online becomes very attractive. Also the fact that women shop more than men online companies could base their goods or services especially on women.
Security
One of the main reasons why so many people find it hard to shop online is fraud. Customers find it hard to trust companies which aren’t established or even established ones with personal information, so this put potential customers and profit in isolation. There is a big gap in the market with customer and their reliability for companies but if a customers purchases from an established company they are acknowledged with a security message. Stating that the information given will be kept in confidence and will not be shared in any way with other companies or internal workers.
Speed of transaction
The speed of transaction could be a vital attraction for customers as consumer are inpatient the speed of the transition and delivery could draw more customers in purchasing goods online. Another key fact that could affect the increase or decent of good purchased online is the state in which the product(s) arrive to the customer. If the state of the product isn’t how the company described the product then the customer would want a refund and could also find shopping online unattractive as it is unreliable.
Occupation
The occupation of the customer could affect the online market, if the customer working environment has access to the internet then they could be attracted as they might not have time to shop. As I have said before people that “Cash rich x poor” will also be attracted in purchasing good online.
Rare products
There are some products which are only available online or products which customers can find in high street shops. As most established companies have a search engine on the products which are available to purchase all the customer has to do is search for the product which they want purchase and within seconds the can find out whether it’s available or not. There are some many advantages that the internet offers and online purchasing to its customers, but consumers always look at the negative side and that is one of the main why there isn’t a global attract but in the need future shopping will purely be based online.
These are the most likely customers to be attracted shopping online, there could be other customers under different categories but from the information I’ve gathered these are the target audience from companies that are solely based on online shopping.
B)
In this question I will be explaining why customers would be attracted to viewing and purchasing goods and services from businesses that are online based. I will identify the advantages to customers from the two chosen companies I have evaluated in Task 1, which were Amazon and Tesco.
Amazon
Customer Focused - Amazon seeks to be the world's most customer-centric company, a place where people can find and discover anything they might want to buy online. Previously Amazon only sold books, music and toys, as they found out that they weren’t even breaking even so they decided based their company solely on the customers needs.
The biggest objective for Amazon is to meet the requirements of the customers as the customers are the people who bring their service to Amazon. For Amazon to succeed they need to keep their customers happy and offer them with the high quality goods and services, if Amazon fail to succeed in this key feature that any company needs then the customers will shop else where.
Innovation – Amazon provides to its customers is an unparalleled online shopping experience which requires being constantly innovative. To attract the attention of customer Amazon have to offer its customers with new and ingenious products and services so customers don’t lose interest and stop shopping with Amazon. Amazon operate a hug market, that leads to customers spending billions each year on books, music, DVDs, software, PC & video games and electronics. As they provide an excellent service more and more clients are shopping with Amazon. In order to keep customers happy Amazon has acquired the customers with the latest technology this is the reason why Amazon is superior to its revels is because Amazon offers its customers with the latest technology and world-class fulfillment capabilities. For customers to shop
Amazon E-Commerce Service - Amazon has spent ten years and over $1 billion developing a world-class technology and content platform that powers the Amazon web sites for millions of customers every day. One of the biggest reasons why customers lose interest from shopping online is because it takes too long opening pages or the system crashes just before the transaction. Amazon has over come this problem and offers services to its customers with the highest quality and interest. If customers are happy and appreciate the services and experience of Amazon then they are likely to be shopping with Amazon again. This is one of the vital aims that a company has reach, for customer not to lose interest while shopping online and for the website to acquire the customers needs.
Web services that Amazon offer- Amazon provide a good web service for all its customers and developers, some of these include
● Detailed Product Information on all Amazon.com Products
● Access to Amazon.com Product Images
● All Customer Reviews associated with a Product
● Extended Search
● Remote Shopping Cart
● Amazon Wish List Search
● Precise Response Groups
● Multi-Operation and Batch Interfaces
● Detailed Error Messages
● Built-in Help Functionality
Amazon offer the basic needs of any online website plus more to make the customer experience a more enjoyable and a quick transaction for both the company and customer. If none of these services were available to the customer then the customers would find it hard to shop and make transactions with the company, which would lead the company into bankruptcies.
Tesco
Core purpose- The core purpose of Tesco is to create value for customers to earn their lifetime loyalty. If there customers like what they offer, they are more likely to come back and shop with Tesco’s. If the Tesco team finds what there doing with there customer’s or employees rewarding, they are more likely to go that extra mile to help them succeed in what there trying to accomplish. This is the main aims and objective for any business company to succeed, to earn the respect and loyalty of customer. Whether it be online shopping or a trip to your local supermarket customers have a routine when shopping, if customers shop and make the transaction without a draw back then the they are more likely to shop again.
Below is a list of the values that Tesco take into consideration to offer to their customer and employees,
● No-one tries harder for customers
● Understanding customers better than anyone
● Be energetic, innovative and first for customers
● look after our people so they can look after our company
● Use our strengths to deliver unbeatable value for customers
● Treat people how we like to be treated
● All retailers, there’s on team….the Tesco team
● Trust and respect each other
● Strive to do our very best
● Give support to each other praise more than criticize
● Ask more than tell and share knowledge so that it can be used
● Celebrate success and learn from experience
Shopping trip -Customers have certain needs from shopping with companies such a Tesco and other companies these are - clear aisles, to be able to get what they want at a good price, no queues and great staff. If the companies offer these services and products to its customers then the customer are more likely to shop with them as this is meeting the requirements of customers. In order for any company to succeed they first have to meet the requirements of customers as they requirements will bring the company revenue.
Tesco’s growth in the UK business comes from new space and ideas, extensions to the existing stores and a multi-format approach. Tesco’s sales of , which are growing at around twice the rate of food. Customers of other companies have to shop else where for these non-food items where as Tesco offer this service to all its customers that shop at Tesco. Tesco have made shopping easier for its customers, to be able to what they want for value for money with the same service and respect they current receive.
Since the mid-90s, Tesco has been investing in new markets overseas, seeking out new opportunities for growth and ways of generating long term returns for its shareholders. To be a company which is globally available and in return maximum amount of profit with in the market. Today the Tesco group operates in 12 markets outside the UK, in and . Over 100,000 employees work in there international operations, serving over 15 million customers and generating £7.6 billion sales and £370 million profit. Amazon seeks to be the world's most customer-centric company, a place where people can find and discover anything they might want to buy online but the services and products that Tesco are offering they are more likely to be a company which is the world’s most customer centric company. I’m not making the claim that Amazon can’t achieve this aim but Tesco is both available online and server products which are tangible for customers.
C)
In this section of the assignment I will be considering a range of business aims and objective which I have included in my pervious tasks to explain how attracting customers could lead to a business meeting such aims and objectives. I will provide appropriate explains to explain and illustrate these points.
Reducing Costs
With an online base company not much human resource is need for the running of the business unlike high street retailer. The running costs of the online business could be costs such as; rent of warehouse, bills (electricity, water, gas and phone bill which includes broadband), wages of staff hired and supplier costs for new stock. So online based companies costs are reduced by these facts which lead the company generating more profit from revenue. The company also profit from the reduced costs of an only company, the customers could find spending less time and money shopping online more attractive then high street retailer as online based companies give the same products for the same value for money. The market environment costs for online based companies are less to a shop outlet so the target audience could be changed at anytime, e.g. if the fashion changes with clothing companies the online based company spends less money re-promotion new products which might be available online. This leads to the reduction of the costs which companies might spend on promoting products and the end result of less money spent and more money on pocket.
Increase Sales
The market environment for online based companies is globally available, which will attract more customers for the online based businesses. Around 80% percent of product which are sold online are cheaper to buy online and has competitive prices with high street retailers. The customers could be attracted from purchasing products from online based companies as these companies provide the same product which is value for money to the customers. If the market interest grows for e-commerce business and its visibility attracts the attention of customers then it is more likely to attract more customers which will lead to the increasement of sales and generate more profit for the businesses
Market Share
As the market is a big environment the market share for small time businesses which have just established their market shares are low compare which companies which are established and has a steady growth in the market. As sales increase the growth of the market is more achievable compare with retail outlets because the potential to grow in the environment of online based companies is far easier but more complicated to achieve as the market is competitive. As the company grows within this market the visibility of the company increase to its establishment. The customers help the market shares to as E-commerce becomes more common as online based businesses offer the same or similar products which are cheaper, value for money, less time and money spent if purchased online. As the companies grow within this market environment their reliability to offer goods and services become more visible to customers and their reliability grows as shares increase in the market.
Profit
As online based companies are globally available profits can grow as sales increase due to the open market of e-commerce. The market has a wide range of target audience for clothing companies as fashions becomes an icon and customers become aware of social trends in fashion. The company has a potential to grow within this market if the online based company is unique and offer products which are value for money. As sales increase the visibility of the company grows to the attention of customers which leads to generate more profit for the company.
Becoming more competitive
The fashion market has grown into a multi billion industry, with plenty competition within this market, fashion has grown and companies offer competitive prices for products and services offered to customers. Established companies may not be affected by this growth, as business image for companies attracts customers with their reliable products and services. This leads to the increasement of sales as the corporate image dominates the shares with online based companies and reliability offered to the customer help the company’s meat its aims and objectives. The market environment for both online based companies which compete against each other and customers as there is a wide range of facilities offer when customers shop online is a very competitive but when successful the company doesn’t need to consider competition only the growth in the global market and the revenue it could generate.
Task 4
In this documentation I will be identifying the potential business opportunities available from establishing an online presence for a business. Before under taking any action some of the key features that an online business has to consider are:
- Location
- Set up and running costs
- Potential market size
- Consumer tracking
- Growth of the internet and online businesses
- Flexibility of the business operation
- The growth of mobile internet access technology
Once these researches have been completed then the company could be considering a location in which to set up the business and calculating the costs of rent, products, running costs and management
Location
When a company wants to start a business purely based on an on-line presence location is not of importance, a company could be run and serving customers from their home. The company could be located in the countryside as the company doesn’t require for customers to purchase their goods from the headquarters. With clothing the only key feature when deciding the location is the space offered, as the items will be in batches of boxes the company would need a safe spaces warehouse. The only other issue the company could consider when deciding the location is whether they would need a company van to post the items. If the location of the company isn’t in close reach of a post office then the company could consider purchasing a van but this features could also comes under running costs.
Set up and running costs
Before any company considers in operating a business the company have to calculate the set costs and running costs these could be rent, purchasing the goods from a supplier, bills, wages and the amount of tax in which the company would have to pay to the government. Before any company especially an online based one is established and making transaction with customers they would apply for a licenses and sign a contract, this contract usually includes the sale of good, fair trade and ethical issues.
The set up cost could include whether the company wants to pay rent or purchase a warehouse in which the company operates from. Purchasing a warehouse could be expensive but on the long term it would become to the advantage of the company and the location and area of the warehouse effects the cost. Other set up cost include purchase the products of sale and coming in contact with supplier(s) of the goods in this case clothing. The other costs in which the company has to account for is running costs, these could include rent, wages, bills and supplier costs. As the company is based on an online presence human resources is few for the running of the business and this is an advantage for the company as much of the profit wouldn’t be invested in wages. The running costs also include bills and supplier costs, the online company will operate on electricity and water and this could vary on the use of the services. In order for the company to make transactions it will require for a supplier(s) to supply the goods of sale.
Potential market size
As internet market is a global market the company has the opportunity to grow into this market become successful in a short space of time but it also has the disadvantage of a vast amount of competition which is established and offering the same products and services. At the moment virtually most high street companies have an online presence in the market which offers services and products for its current customers and customers that could be interested in the company by this service and the launching of online purchasing. If the company becomes successful then it could enter into new markets and generate more profit, by becoming a globally available company it could enter in new businesses by becoming franchises and a supplier of goods. As the market size at the moment is intense the success of the business can not be judge, what can be judge is the services and products available from the company if unique then this key feature is more likely to attract customers then other competitors.
Consumer tracking
Consumer tracking is when the web hosts analyse the behavior of customers, the features that the company look for when analysing consumers is; the amount of times a customers logged on to the web site, the geographical area in which the customer logged onto the web site and the duration which they’ve spent. The idea of consumer tracking for the site is like a loyalty card. The organisation can build a profile on individual customers and have an idea on; products or services the customer’s purchases, the recurrence of the same products brought over a period of time and the geographical area of the customer.
Growth of the internet and online businesses
The internet is in the every day actions of virtually anyone which has access to the internet and this is growing by the hour. In a matter of very few years, the Internet has consolidated itself as a very powerful platform that has changed the way we do business and the way we communicate. The Internet, as no other medium, has given an International dimension to the world. With a very low investment, anyone can have a web page in Internet. This way, almost any business can reach a very large market, directly, fast and economically no matter the size or its location of your business. With a very low investment almost anybody that can read and write can have access to the World Wide Web. “A new industry report by ActivMedia projects that global ECommerce revenues will reach $115 billion this year, and will exceed $1.8 trillion by 2006”. This shows that the growth of online businesses and sales is increasing and maybe this is the only way customers may purchase consumer products.
Flexibility of the business operation
As the company is bases on an online presence the work is acted upon when a request is processed by a customer. The actions taken by the company include receiving the request, processing the request, attaching an invoice and finally posted and package of the product(s). The working environment in which the company employee work is a care free one, as there’s no personal one to one transaction with customers employees could dress and look the way they request. Depending on the quantity requested by the customer’s human resources is not needed as for a high street retailer so the business is run on a flexible operation. Training or great knowledge of business isn’t need for the operation on transaction of goods, basic knowledge of internet usage, writing an invoice and packaging. Most internet based companies run their business on a flexible operation as the company has time to process the information and request this enables them to provide a service of high quality.
The growth of mobile internet access technology
As human intelligence grows the technology we create becomes greater and more powerful, today people can buy and purchase goods and services on their WAP or PAD phones while on a bus. The only draw back that holds people back is getting use to the idea of shopping online buying something whit out seeing the product or service and the reliability of transaction and information. This is a potential gap in the market which will exceed as customer get use to the idea of buying online and businesses will succeed in this gap in the near future as this will mean more customers and revenue for online based companies.
Task 5
In this task I will be planning the creation of the business website. I will state the range of cloths which will be available for customers to purchase. The facilities which the site offers to customers and how these facilities will help and make the transactions of customers easier. I will also draw a fully labeled site map of the website, this will also include a sketch of the homepage and other pages like products, contact, about us and help page.
A)
The range of cloths that will be available are as follows:
Below are the image and description of the products available for customer to purchase.
Jeans
T-shirts
Shoes
B)
In this section of the task I will state the facilities I intend to offer to the customers on the web site and the how this will effect the user.
E-mail address
E-mail is short for electronic mail. It is a way to communicate, and send letters, sales notices, brochures, get into contact with the web host and countless other things over the Internet
Feedback
The process of communication whereby a person can disagree, ask a question, repeat information for understanding, or otherwise talk back in the communication process. All customers have access to this information.
Hyperlinks
Coloured and underlined hypertext that when clicked provides immediate access to a file, a specific location within a web page so users can access and find out more information on similar products.
Picture and description of products
On the products page there will be images of the products that are available for customers to purchase, with the image a brief description of the products will be included also.
C, D)
The structures below are sketches of all of the web pages within my website, each structure represents a page on my website. Below the sketches will also show all of the links in each page in the form of a modular diagram.
Main Page
Once the customer enters the web site this is the first page they’ll see.
Home page button - this will take the user to the homepage.
Products - this will take the user to the body care and furniture products page
About us page button - this will take the user to the about us page
Contact us button - this will take the user to the contact us page
Sponsors Button – this will take the user to the Sponsors page
Site Map - this will take the user to the Site Map page
E-mail hyperlink - his will open Microsoft outlook up and allow the user to send a message to the person they have selected out of the two available
Products
After entering the main web page the customer will want to know what products that are available on the site. This page displays all the products that are available to the customer.
Home page button - this will take the user to the homepage.
Products - this will take the user to the body care and furniture products page
About us page button - this will take the user to the about us page
Contact us button - this will take the user to the contact us page
Sponsors Button – this will take the user to the Sponsors page
Site Map button - this will take the user to the Site Map page
E-mail hyperlink - his will open Microsoft outlook up and allow the user to send a message to the person they have selected out of the two available
Hyperlinks - these are links to the other sites available and this will take the user to website stated
About us
This page displays all the general information about the company.
Home page button - this will take the user to the homepage.
Products - this will take the user to the body care and furniture products page
About us page button - this will take the user to the about us page
Contact us button - this will take the user to the contact us page
Sponsors Button – this will take the user to the Sponsors page
Site Map - this will take the user to the Site Map page
E-mail hyperlink - his will open Microsoft outlook up and allow the user to send a message to the person they have selected out of the two available
Contacts Us
This page displays all the information on how to get in contact with the company
Home page button - this will take the user to the homepage.
Products - this will take the user to the body care and furniture products page
About us page button - this will take the user to the about us page
Contact us button - this will take the user to the contact us page
Sponsors Button – this will take the user to the Sponsors page
Site Map - this will take the user to the Site Map page
E-mail hyperlink - his will open Microsoft outlook up and allow the user to send a message to the person they have selected out of the two available
Sponsors
This page displays all the information on the other companies which are similar to Life Style and also includes a brief description on the company.
Home page button - this will take the user to the homepage.
Products - this will take the user to the body care and furniture products page
About us page button - this will take the user to the about us page
Contact us button - this will take the user to the contact us page
Sponsors Button – this will take the user to the Sponsors page
Site Map button - this will take the user to the Site Map page
E-mail hyperlink - his will open Microsoft outlook up and allow the user to send a message to the person they have selected out of the two available
Hyperlinks - these are links to the other sites available and this will take the user to website stated
Site Map
Within this page you can navigate through the whole web site and has hyperlinks to the other companies which are similar to Life Style.
Home page button - this will take the user to the homepage.
Products - this will take the user to the body care and furniture products page
About us page button - this will take the user to the about us page
Contact us button - this will take the user to the contact us page
Sponsors Button – this will take the user to the Sponsors page
Site Map button - this will take the user to the Site Map page
E-mail hyperlink - his will open Microsoft outlook up and allow the user to send a message to the person they have selected out of the two available
Hyperlinks - these are links to the other sites available and this will take the user to website stated
