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Introduction

Strengths: - The strengths refer to the competitive advantages and other distinctive competencies that a company can exert in the marketplace. My research has different strengths that include questionnaires, pupils who filled the questionnaires, communications with pupils, Interview with staff in the canteen, and Internet reports. The first strength of my primary research was questionnaires. I made approximately 28 questionnaires and distributed in four different year groups. The age range was 14-19 year old which means that I distributed the questionnaires in year 10, year 11, year 12 and year 13. The questionnaires were filled out by both Males and Females. The total numbers of females were 12. However the numbers of male compare to females were high but females filled out the questionnaire in every year. ...read more.

Middle

The Internet articles help me in finding of how many water companies are making profits and how the water fountains in London are threatening the water companies etc. These articles are relevant to my research because my research was on soft drink. These articles helped to achieve my secondary research strengths. Weakness: - There were no such weakness in my primary research that would be the cause for concentration but how ever there were few weaknesses which need some concentrations. The first weakness was that The Mintel reports were expensive as they want the customers to pay for the research. My research was a school research which mean that I didn't necessarily needed any payment research on water but The Mintel reports research are always accurate, and this becomes my weakness for my secondary research. ...read more.

Conclusion

There are two different kind of packaging that are Plastic and Glass. More questions about flavours will be helpful for pupils as well as me to analysis my research more easily. At last recommendations for secondary research I will look for better articles which will be relevant to my research. Conclusion: - To conclude, I had some strength in my business which helped to achieve my primary and secondary researches but there were some weakness which needed cause for concerns. However to avoid those concerns I have included some recommendations for improvements. These recommendations will help me to be careful in future researches. The Internet articles also helped me in gaining up more knowledge about the water industry. Primary research helped me a lot in different ways such as how meet with client's needs and how to obtain information about specific product. These were some key aspects which helped me in achieving my primary and secondary research. ...read more.

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