• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Cadbury World

Extracts from this document...


CADBURY WORLD William was the second son of Richard Cadbury, who, with his younger brother George, started the manufacture of chocolate under the Cadbury name. He came from a family with strong Quaker traditions, which influenced his whole life. Cadbury Schweppes is a major global company in beverages and confectionery, which manufactures, markets and distributes its branded products in over 200 countries. The group employs over 40,000 people worldwide. The origins of the group go back over 200 years. ...read more.


Community involvement is part of the groups heritage. Today Cadbury Schweppes contributes actively to the communities in which it operates around the world through locally targeted programmes. These include charitable donations and may involve opportunities for commercial sponsorship, employee involvement and secondment, and help with facilities as well as direct financial support. Increasingly the group is building partnerships with projects or organisations in the local community to ensure that any contributions are as effective as possible. From my visit to the Cadbury World, I gathered that the organisation is highly driven and motivated by competition form other confectionaries. ...read more.


Cadbury import most of its cocoa, the main component of chocolates from Ghana. With the strong pound, Cadbury can import large amount of cocoa at relatively cheap price and can increase production to a high level but on the other hand, the strong pound will make export uncompetitive. Thus it may not be such a good idea to overproduce. Cadbury chocolate being considered as a luxury item, tend to be severely affected by the boom and slum of economic cycle. In good times, the company may be able to sell huge amounts but in bad times or during recessions, sale can be expected to dwindle significantly. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Marketing & Research section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Marketing & Research essays

  1. I am going to be writing about the concepts of marketing distinctiveness of the ...

    to mcdonalds you always see foreign employees serving customers, very seldom you see British people. So they are a restaurant from different colors as they say but they also have one reason. Place McDonalds is located in huge shopping centre because many people visit the shopping centre to shop and

  2. Applied Business Studies

    are being sold in the market, as well as the supply and demand situation. Information about the markets can be obtained from a range of different sources, formats and varieties, as well as the sources and varieties that have to be obtained to make any business work.

  1. Marketing Research

    Promotion research 1) Advertising research: a) effectiveness of different media b) evaluation of advertising effectiveness c) analyzing competitor advertising d) Copy testing 2) Sales promotion: a) effectiveness of sales promotion tools b) selection of sales promotion tools c) studying competitor's sales promotion strategies 7)

  2. Business Studies Company Profile

    A - Achievable - Objectives should not be beyond reach of an organisation or individual employees. Managers need to be able to assess what is a feasible target and understand how the organisation will be able to reach the target set.

  1. SunCity - developing marketing strategy for problem

    market, I will go into more detail when it comes to my secondary research. Finding out how Sun City segments their market will help in determining how well they know their own market and the potential customers in the market surrounding them.

  2. An overview of Cadbury.

    While confectionery and soft drinks remained the core of the business, the group also expanded into related food categories such as hot beverages and biscuits and also into health and hygiene. The main activities of Cadbury after it merged with Schweppes are to produces confectionery such as crunchy, twirl, roses,

  1. Consumer Decision Making Process for Purchasing Property in Spain

    Age of Respondents against Gender (n=101) 42 Figure 6. The Major Influencers (n=101) 43 Figure 7. The Respondents Choice of Seeking Information (n=101) 44 Figure 8. The Use of the Internet by Different Age Categories (n=11) 45 Figure 9. The Degree of Risk Respondents Experienced (n=101) 46 Figure 10.

  2. This is a report on the international dimension of Costa Coffee and Coffee Aroma.

    The break even analysis: this happens when the total sales equal total costs. This means that every sale made after this point is a profit (less the actual cost of the good sold). If the business is operating below the breakeven point it means it is operating at a loss.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work